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Cover | |
| Author | Richard L. Brandt |
|---|---|
| Language | English |
| Genre | Business |
| Publisher | Portfolio |
| Pages | 224 |
| ISBN | 1591843758 |
One Click: Jeff Bezos and the Rise of Amazon.com is a book by Richard L. Brandt. It profiles the influential role ofAmazon CEO and founder,Jeff Bezos, in the company's historic rise from start-up to the market leader of ecommerce.
InOne Click, Brandt describes Bezos's upward journey from computer nerd to world-changing technologyentrepreneur. In parallel, Brandt also charts Amazon's original market specialization in book sales and the retailer's evolution to selling almost everything, under the mission of makingonline shopping easy and convenient.