| "Oh No" | ||||
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| Single byBring Me the Horizon | ||||
| from the albumThat's the Spirit | ||||
| Released | 18 November 2016 (2016-11-18) | |||
| Genre | Pop rock | |||
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| Bring Me the Horizon singles chronology | ||||
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| "Oh No" onYouTube | ||||
"Oh No" is a song by Britishrock bandBring Me the Horizon. Produced by keyboardist Jordan Fish and vocalistOliver Sykes, it was featured on the band's 2015 fifth studio albumThat's the Spirit, when it reached number 166 on theUK Singles Chart and number ten on theUK Rock & Metal Singles Chart. It was later released as the seventh and final single from the album on 18 November 2016.
"Oh No" was not performed live until 22 April 2016, when it received its live debut (along with previous single "Avalanche") at the band's landmark performance at theRoyal Albert Hall with the Parallax Orchestra, which was recorded for December'sLive at the Royal Albert Hall release.[1] Since this show, the song has made several appearances in the band's live set lists.[2] "Oh No" was released as the seventh single fromThat's the Spirit on 18 November 2016.[3]
"Oh No" has been described as one of the "softer" tracks onThat's the Spirit in reviews of the album.[4] In a pre-release track-by-track feature on the album,Rock Sound writer Andy Biddulph outlined that the song features vocalistOliver Sykes "singing mournfully ... while the band around him build to a lush, textured chorus", adding that "there's almost no guitar here, but the high-tempo drumming, electronics and hard-hitting subject matter make this band sound heavier than ever".[5]The Guardian writer Lanre Bakare categorised the song as "moredance thannu-metal", noting that it also features a "trance breakdown".[6] The section in question appears near the end of the song and is characterised by the presence of abrass section with asaxophone solo on top.[5] Bradley Zorgdrager ofExclaim! compared the track's style to the work of "post-reunionFall Out Boy".[7] Upon the release of the song's music video, "Oh No" was dubbed aspop rock by theUltimate Guitar Archive.[8]
In a track-by-track commentary ofThat's the Spirit forSpotify, Sykes explained that "'Oh No' is meant to be like this anti-dance song ... it's all about people who live for the weekend and people that's [sic] my age, 30 something or older ... still trying to live like [they're] 18 or 21. They're trying hard to have fun they don't even realise that they're probably not even having any".[9] The song also features references to drug addiction.[5][10] The "anti-dance" lyrics are intended to juxtapose the dance-heavy style of the song, which the vocalist added is meant to sound "like something you'd hear in a club".[9] Speaking about the brass section and saxophone solo, Sykes explained that he "wanted this final part of the album to feel like when the lights come on at a club or a bar and you get that slightly shitty song feeling. It's like all good things must come to an end."[9]
In aReddit AMA ("Ask Me Anything"), guitarist Lee Malia revealed that "Oh No" was his favourite song onThat's the Spirit.[11]
The music video for "Oh No" was directed by Isaac Eastgate and released on theRolling Stone website on 3 November 2016.[12] The video depicts a developing hostage situation, intercut with footage from a recording studio and, later, a "strange, clay-like baby" playing a trumpet.[12] Speaking about the video, Sykes noted that "This is the first video I've took a step back from creatively and let the director take full control", adding that while he was initially "apprehensive" about the idea behind the video, he found that it had "a good balance of humor and meaning" and praised it for leaving the viewer "with a lot of questions".[12]
Media response to "Oh No" was mixed.Rock Sound writer Andy Biddulph claimed that the song's experimental style is "typical of one of the most groundbreaking albums this genre has seen for years",[5] while Eleanor Goodman ofMetal Hammer also hailed it as "testament to the band's truly evolutionary spirit".[13] On the other hand,Exclaim! critic Bradley Zorgdrager criticised "Oh No", claiming that it feels "even more misplaced coming after one of the more guitar-driven numbers, 'Blasphemy.'"[7] Reviewing the Royal Albert Hall show forThe Independent, Steve Anderson described "Oh No" as "almostRobyn-esque thuddingelectro", claiming that it "illustrat[ed] what a bizarre journey" the band had taken to that point.[14]
"Oh No" entered theUK Rock & Metal Singles Chart at number 10 on 18 September 2015 following the release ofThat's the Spirit,[15] when it also registered on the mainUK Singles Chart for a solitary week at number 166.[16] The song remained in the top 40 of the UK Rock & Metal Singles Chart for four weeks.[17] Following the release of the song's music video, "Oh No" re-entered the UK Rock & Metal Singles Chart at number 22.[18]
Credits adapted fromTidal.[19]
Bring Me the Horizon
Additional musicians
| Additional personnel
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| Chart (2015–16) | Peak position |
|---|---|
| Belgium (Ultratop 50 Flanders)[20] | 43 |
| Mexico Ingles Airplay (Billboard)[21] | 32 |
| UK Singles (OCC)[16] | 166 |
| UK Rock & Metal (OCC)[22] | 10 |
