The company is one of the largest smartphone manufacturers in the world, with around 9% of the global market share, and 600 million global monthly active users across more than 60 markets. The company is also in the top three smartphone brands by sales in 20 regional markets,[3] competing with major smartphone manufacturers, includingSamsung,Xiaomi,Vivo,Realme, etc.[4]
Oppo used to own subsidiary smartphone and electronics brandRealme, but Realme is now a mostly independent operation.[5]
The brand name "Oppo" was registered in China in 2001 and launched in 2004 by Tony Chen in Dongguan, China. In 2005, they introduced their first device internationally, the Oppo X3MP3 player.[6] Since then, the company has expanded to over 50 countries and become a major player in electronic devices around world.[6]
In June 2016, Oppo became the largest smartphone manufacturer in China,[7] selling its phones at more than 200,000 retail outlets.[8]
In 2018,Oppo Digital announced that they were discontinuing their disc player business in major markets, and focusing on mobile devices.
In 2019, Oppo was ranked fifth in global smartphone market share.[9]
In 2024, according to data from International Data Corporation (IDG), Oppo ranked fourth in the global smartphone market, securing 8.8% of the total market share with over 103.1 million shipments in 2023. Also in 2024, Oppo ranked sixth globally for granted patents, at 54,000.[3]
Oppo logo used from 2013 until March 2019Ollie, official mascot of Oppo
The South Korean boy band2PM prepared a song known as "Follow Your Soul" in a promotional deal with Oppo for launching its brand inThailand in 2010.[10] In June 2015, the company signed an agreement withFC Barcelona to become a sponsor of the Spanish football club.[11][12][13]
Oppo hires celebrity endorsers inVietnam.Sơn Tùng M-TP endorsed three smartphone units: Neo 5, Neo 7, and F1s. Oppo made a sponsorship to one of Vietnam's top-rated reality shows,The Face Vietnam.[14][15]
In 2017, Oppo won the bid to sponsor theIndia national cricket team, which allowed their logo to be used on the team's kits from 2017 to 2019.[16]
In 2019, Oppo became a sponsoring partner of theFrench Open tennis tournament held inRoland-Garros,Paris. The same year, they also became a sponsoring partner ofWimbledon Championships for 5 years as the first official smartphone partner.[17][7]
Since the 2019 World Championship, Oppo has been the exclusive global smartphone partner forRiot Games and itsLeague of Legends Esports tournament.[18]
In March 2024, the company introducedSeventeen's subunitBSS as their brand ambassadors in the Asia-Pacific region, wherein they first marketed the Oppo Reno 11F.[19]
Released in 2015, the HA-2, was a portable version of the HA-1 amp/DAC, which featured a battery pack option and a stitched leather casing. The phone played music in real-time to the HA-2 (via the included Android micro USB cable or iOS lightning cable, or USB cable if from PC).
It can also be charged using an included "rapid charger" charging kit. The battery pack feature can only be used simultaneously while the HA-2 is used to play music if the playing (source) device is an AppleiOS device. In October 2016, an updated version was released with a new DAC chip and now named HA-2SE. Otherwise, it was the same as the HA-2.[citation needed]
Oppo launched its firstsmartwatch, the OPPO Watch, on 6 March 2020 in the Chinese domestic market. The next year, they followed up with the OPPO Watch 2, then in 2022 with the Watch 3 Pro, and in 2024 with the Watch 4 Pro.[20]
VOOC (Voltage Open Loop Multi-step Constant-Current Charging) is a fast charging method for Oppo phones unveiled in 2014.[21][22][23] VOOC comes in a few variations:
VOOC 2.0 (2015), same as the first version that was introduced in 2014, which operates at 5V/4A.
SuperVOOC (2016), a successor of VOOC 2.0 with 10 V/5 A (50W). It charges a two-cell battery in series.[24] It is based on "low voltage pulse" charging that works in conjunction with a customized battery.[25]
VOOC 3.0 (2019), Advertised as 23.8% faster than VOOC 2.0.[26] 5V/6A, also marketed asWarp Charge 30.[21]
VOOC 4.0 (2019 Sep), a successor of VOOC 3.0, which operates at 5 V/6 A (30W).[27] It can charge the phone up to 67% in 30 minutes.
SuperVOOC 2.0 (2022), 11V/6-7.3A. Alternate names:Warp Charge 80,SuperDART, andSuper Flash Charge.[28][29] For regions that use a voltage of 110V, including Taiwan, North America, and Latin America, the charging supports up to 66W.[30]
240W version ofSuperVOOC (2022). 20V/12A. Announced at 2022Mobile World Congress.[31] It is advertised as being able to charge 4,500mAh battery in 9 minutes.[32] It is implemented by Realme GT Neo5, which requires the use of bundled proprietary charger and proprietary USB-C cable to utilize the advertised charging rate. The power is delivered through the cable at 20V and converted to 10V inside the handset.[33]
In November 2023, atParis Photo 2023, OPPO andHasselblad revealed their collaboration to develop the next generation of HyperTone camera systems in 2024, focusing on aesthetics and computational photography. These systems will debut in upcoming Find series flagship smartphones, promising users "an unparalleled mobile imaging experience".[34]
In 2022, Finnish telecommunications equipment supplierNokia filed a lawsuit accusing Oppo of using its technology patents without paying a license fee. In August, a German court halted sales of Oppo smartphones.[36]
Oppo has also faced challenges inIndia, a market it expanded into in 2014. In July 2022, theIndian government announced a fine of 43.8 billion rupees ($550 million at the time) against Oppo's local subsidiary fortax evasion.[36]
In 2025, Oppo and Realme phones sold in Thailand came with a preinstalled illegal loan app that could be disabled but not uninstalled. Following public outcry, the companies announced that they would cease this practice.[37]
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