| Industry | Consumer electronics | ||
|---|---|---|---|
| Founded | 2015; 10 years ago (2015) | ||
| Headquarters | , | ||
Area served | Worldwide | ||
| Products | Smartphones | ||
| Chinese name | |||
| Simplified Chinese | 努比亚技术有限公司 | ||
| |||
| Chinese short name | |||
| Simplified Chinese | 努比亚 | ||
| |||
| Website | nubia.com/en (Global) nubia.com/index (China) | ||
Nubia Technology Co., Ltd. is a Chinesesmartphone manufacturer headquartered inShenzhen, Guangdong. Originally established as a wholly owned subsidiary ofZTE in 2012, it became an independent company in 2015[1] and received a significant investment fromSuning Holdings Group andSuning Commerce Group in 2016.[2] ZTE reduced its stake in Nubia to 49.9% in 2017, officially meaning Nubia was no longer considered a subsidiary of ZTE, but more of an associate company.[3][4]
In February 2016 Nubia became a sponsor ofJiangsu Suning F.C. for a reported CN¥150 million.[5]
The company hired footballerCristiano Ronaldo to promote the mobile phone of the company in May 2016.[6]
In 2017,China Daily reported that Nubia would build a factory inNanchang, Jiangxi Province.[7]
In April 2018, Nubia Technology launched a gaming sub-brand, namedREDMAGIC (红魔).[8] REDMAGIC announced its new 5G compatible device REDMAGIC 5G on March 12, 2020, in Shanghai. REDMAGIC is known for being the first smartphone brand to putcooling fans inside their phones.[9][10] The company also unveiled a partnership with Chinese esport teamRoyal Never Give Up, to further expand its brand among esport enthusiasts.[11][12]
On 13 April 2020, the company unveiled a brand new logo as well as its new brand vision.[13]
In March 2022, Nubia unveiled the first gaming phone featuring an under-display camera technology, the REDMAGIC 7 Pro.[14]
In 2023, Nubia released the Red Magic 8S Pro, touted as the strongest gaming phone to date.
In 2024, Nubia released the Red Magic 9S Pro+ with the highestAntutu smartphone score to date.[15] In July 2024, RedMagic announced its entry in the computer category with its first gaming laptop, the Titan 16 Pro,[16] available in China and global markets, while in September, they launched their first gaming tablet, the Nova gaming pad.[17]
| model | SoC | CPU and specifications | GPU | RAM specifications | Storage specifications | Underlying operating system | UI | size | weight | battery capacity | Charging power | Screen specifications | Rear camera | Front camera | Unlocking method | Screen form |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Red Magic 9 Pro+ | Qualcomm Snapdragon 8 gen 3 | 1× 3.30 GHz Kryo Prime (Cortex-X4) + 3× 3.15 GHz Kryo Gold (Cortex-A720) + 2× 2.96 GHz Kryo Gold (Cortex-A720) + 2× 2.27 GHz Kryo Silver (Cortex-A520) | Adreno 750 | |||||||||||||
| Red Magic 9 Pro | Qualcomm Snapdragon 8 gen 3 | 1× 3.30 GHz Kryo Prime (Cortex-X4) + 3× 3.15 GHz Kryo Gold (Cortex-A720) + 2× 2.96 GHz Kryo Gold (Cortex-A720) + 2× 2.27 GHz Kryo Silver (Cortex-A520) | Adreno 750 | |||||||||||||
| Red Magic 8S Pro | 8 Gen 2 for Galaxy | Cortex-X3 (3.36 GHz) | Adreno 740 | 12/16 GB LPDDR5X | 256/512 GB UFS4.0 | Android 13.0 | REDMAGIC OS 8.0 | 163.98 x 76.35 x 9.47 mm | 228 g | 6000 mAh | Fast charging 80W - Chinese Model, 60W - Global Model | 6.8 inches FHD+, 120Hz, 960Hz multi-touch sampling rate, 1116x2480, 20:9, AMOLED, 1300 nits max brightness, Corning Gorilla Glass, 100% DCI-P3, color accuracy △E<1 | Samsung GN 5 sensor 1/1.57" 50MP, 82°, f/1.88 | 16MP, 2nd generation under-display-camera (UDC) Pixel Size: 1.12μm Aperture: 2.0 | ||
| Red Magic 8S Pro+ | 16/24 GB LPDDR5X | 256/512/1024 GB UFS4.0 | REDMAGIC OS 8.0 | 163.98 x 76.35 x 8.9 mm | 230 g | 5000 mAh | Fast charging 165W (20V@8.25A) - Chinese Model, ?W - Global Model | 6.8 inches FHD+, 120Hz, 960Hz multi-touch sampling rate, 1116x2480, 20:9, AMOLED, Corning Gorilla Glass, 100% DCI-P3, color accuracy △E<1 | ||||||||
| Nubia Red Magic 6S Pro[18] | Qualcomm Snapdragon 888 Plus | Cortex-X1 (2.995 GHz) | Adreno 660 | Up to 16GB | Up to 256GB | Android 11 | RedMagic OS 4.5 | 169.9 x 77.2 x 9.5 mm | 215 g | 5,050mAh | Fast charging 120W - Chinese Model, 66W - Global Model | 1080 x 2400 pixels, 20:9 ratio (~387 ppi density), 6.8 inches, 111.6 cm2 (~85.1% screen-to-body ratio), AMOLED, 1B colors, 165 Hz, 700 nits (typ) | 64 MP, f/1.8, 26mm (wide), 1/1.97", 0.7 μm, PDAF 8 MP, f/2.0, 120˚, 13mm (ultrawide), 1/4.0", 1.12 μm 2 MP, (macro) | 8 MP, f/2.0, (wide), 1/4.0", 1.12 μm | Fingerprint (under display, optical) | |
| Nubia Red Magic 6 Pro | Qualcomm Snapdragon 888 | Eight cores | Adreno 660 | 12/16/18 GB | 128/256/512 GB | Android 11 | Redmagic 4.0 | 169 x 77.1 x 9.8 mm | 220 g | 4500 mAh | Fast charging 120W Power Delivery 3.0 Quick Charge 5 | 1080 x 2400 pixels, 20:9 ratio AMOLED, 1B colors, 165 Hz, 500 Hz single touch sampling rate, 360 Hz multi-touch sampling rate | 64 MP, f/1.8, 26mm (wide), 1/1.72", 0.8 μm, PDAF 8 MP, f/2.0, 120˚, 13mm (ultrawide), 1.12 μm 2 MP, (macro) | 8 MP, f/2.0, (wide), 1.12 μm | Fingerprint (under display, optical) | |
| Nubia Red Magic 5G[19] | Qualcomm Snapdragon 865 | Eight cores,Kryo 585, 1 + 3 + 4 cores (2.84 GHz + 2.42 GHz + 1.80 GHz) | Adreno 650 | 8/12/16 GB LPDDR5 | 128/256 GB UFS 3.0 | Android 10 | Redmagic OS 3.0 | 168.6 x 78 x 9.8 mm | 218g | 4500 mAh | USB-C, 55W | 6.7", 2340x1080, 144 Hz AMOLED | Three lenses at the rear64 MP main camera + 8 MP ultra wide angle + 2 MP macro | 8MP | Under-screen optical fingerprint | Ordinary full screen |
| Nubia Red Magic 3[20] | Qualcomm Snapdragon 855 | Eight cores,Kryo 485, 1 + 3 + 4 cores (2.84 GHz + 2.42 GHz + 1.80 GHz) | Adreno 640 | 6/8/12 GB | 64/128/256 GB | Android 9.0 "Pie" | Redmagic OS 2.0 | 171.7 x 78.5 x 9.7 mm | 215g | 5000 mAh | USB-C, 27W | 6.7", 2340x1080, 90 Hz AMOLED | 48 MP main camera | 16MP | Back-mounted fingerprintntrint | Ordinary full screen |
| Nubia Red Magic 3S[21] | Qualcomm Snapdragon 855+ | Eight cores,Kryo 485, 1 + 3 + 4 cores (2.96 GHz + 2.42 GHz + 1.80 GHz) | Adreno 640 | 8 GB | 128 GB |
| model | SoC | CPU and specifications | GPU | RAM specifications | Storage specifications | Underlying operating system | UI | size | weight | battery capacity | Charging power | Screen specifications | Rear camera | Front camera | Unlocking method | Screen form |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nubia Z60 Ultra | Qualcomm Snapdragon 8 gen 3 | 1× 3.30 GHz Kryo Prime (Cortex-X4) + 3× 3.15 GHz Kryo Gold (Cortex-A720) + 2× 2.96 GHz Kryo Gold (Cortex-A720) + 2× 2.27 GHz Kryo Silver (Cortex-A520) | Adreno 750 | |||||||||||||
| Nubia Play[22] | Qualcomm Snapdragon 765G | Eight cores,Kryo 485, 1 + 1 + 6 cores (2.4 GHz + 2.2 GHz + 1.8 GHz) | Adreno 620 | 6/8 GB | 128/256 GB | Android 10 | nubiaUI 8.0 | 171.7 x 78.5 x 9.1 mm | 210 g | 5100 mAh | USB-C, 30 W | 6.65", 2340x1080, 144 Hz AMOLED | Four lenses at the rear,48 MP main camera + 8 MP ultra wide angle + 2 MP macro + 2 MP depth of field | 12MP | Under-screen optical fingerprint | Ordinary full screen |
| Nubia Z20[23] | Qualcomm Snapdragon 855+ | Eight cores,Kryo 485, 1 + 3 + 4 cores (2.96 GHz + 2.42 GHz + 1.80 GHz) | Adreno 640 | 6/8 GB | 128/512 GB | Android 9.0 "Pie" | Nubia UI 7 | 158.6 x 75.2 x 9.2 mm | 186g | 4000 mAh | USB-C, 27W | 6.4", 2340x1080, AMOLED + 5.1", 2340x1080, AMOLED | Dual screen, front and rear camera in one, three camera at the rear,48 MP main camera + 16 MP ultra wide angle + 8 MP telephoto | Double side fingerprints | Dual screen full screen | |