NOW! was a British weeklynews magazine founded by entrepreneurSir James Goldsmith,^[1] partly as a vehicle for dissemination of hisright-wing political opinions. The magazine was headquartered in London.^[2]

NOW! was established in 1979, taking advantage of the market opportunity created by the closure ofThe Times andThe Sunday Times during a labour dispute. This first issue was dated 14–20 September 1979, ran to 142 pages and was priced at 50p. Despite good sales for the first issue,NOW! misjudged the market and the competition from Sunday newspapers and the news magazinesThe Economist,Time andNewsweek. It never met circulation targets and incurred heavy losses. After 84 issues, Goldsmith closed it in early May 1981.^[3]

Issue one featured on the cover a grainy black-and-white photograph of Brigadier Khalil al-Azzawi, director ofIraqi Military Intelligence with the banner "Exclusive: How this man's agents spy on Britain..." and a tag for a "Special NOW! Enquiry" on "What the Young Generation really thinks". Senior staff and contributors included,Frank Johnson,Clive Barnes,Art Buchwald andPatrick Hutber.

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