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Norbert Haug | |
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.jpg) Haug in 2019 | |
| Born | (1952-11-24)24 November 1952 (age 73) Engelsbrand, West Germany |
| Occupation | Journalist |
| Known for | Vice PresidentMercedes-Benz Motorsport |
| Successor | Toto Wolff |
| Spouse | Married |
| Children | 1 daughter |
Norbert Friedrich Haug (born 24 November 1952) is a German journalist and the former vice president ofMercedes-Benz motorsport activity, includingFormula One,Formula 3 andDTM. Under his direction, Mercedes-Benz enjoyed considerable success in all categories, winning multiple races and championships.
Haug worked for thePforzheimer Zeitung newspaper in his home town ofPforzheim as a volunteer, before joining them as a trainee journalist. He then moved on to the publishing houseMotor-Presse-Verlag inStuttgart, which was part of theGruner + Jahr group, where he became head of motorsports forAuto, Motor und Sport magazine before becoming its deputy chief editor in 1988.
While busy pursuing a career in journalism, Haug also raced cars, including the24 Hours Nürburgring where he finished second in 1985. He also took part, like many people involved withFormula One, in thePorsche Carrera Cup. In 1986, was given the opportunity to privately test a Williams F1 car.
Haug joined Mercedes-Benz in 1990, with a brief to revive their motor sport credentials.
Haug maintained Mercedes presence inGroup C and later in the DTM andInternational Touring Car Championship. Early successes includedKlaus Ludwig winning the DTM drivers title in 1992 and 1994, andBernd Schneider winning both the DTM and ITC drivers titles in 1995. In 2000 Haug and Mercedes were instrumental in the relaunch ofDeutsche Tourenwagen Masters.
Under Haug's direction, Mercedes-Benz re-entered Formula One after almost 40 years. In 1993 Haug negotiated a partnership withPeter Sauber, with engineering assistance which resulted inSauber team cars having the wordsConcept by Mercedes-Benz on their engine bay flanks. In 1994 Haug negotiated Mercedes-Benz entry to theCART championship, and theSauber-Mercedes cars were now officially powered by Mercedes-Benz badged engines, developed by the company's development arrangement withUnited Kingdom based manufacturerIlmor.
After the serious accident at theMonaco Grand Prix which resulted in injury toKarl Wendlinger, and withTeam McLaren looking for a new engine supplier, Haug negotiated Mercedes-Benz partnership with McLaren from the 1995 season. In 2009, it was officially announced thatDaimler AG in partnership withAabar Investments had purchased a 75.1% stake inBrawn GP (Daimler AG: 45.1%; Aabar: 30%). Under Haug's leadership, the team was rebranded asMercedes GP for2010. The team used the Brawn GP base inBrackley for its operations and Brawn stayed on as team principal until the end of the2013 season. On 13 December 2012, it was announced that Haug would leave his role and the company at the end of 2012.[1]
Apart from Mercedes-Benz motorsport Vice Presidency role, Norbert Haug was also played the key role of brought backDodge brand toNASCAR Winston Cup Series in 2001 with an Intrepid model and also the development of Dodge R5P7 V8 engine. In the same year Haug recommended Dodge to partner withBill Davis Racing,Chip Ganassi Racing with Felix Sabates,Evernham Motorsports,Petty Enterprises andMelling Racing teams and later expanding toPenske Racing team in 2003.
Haug is married, with one daughter.[citation needed]
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