| Category | Sans serif |
|---|---|
| Classification | Neo-grotesque[1] |
| Foundry | Dalton Maag |
| Date created | 2011 |
| Trademark | Nokia |
 | |
| Sample | |
Nokia Pure is a typeface designed by London-basedtype foundryDalton Maag forNokia. It was designed primarily for use in digital media, in Nokia devices, and mobile environments.[2] It has been the company's main typeface since its introduction. Its designers includeVincent Connare, creator of the classic fontComic Sans.[3]
The typeface was developed to supportLatin,Cyrillic,Greek,Arabic,Hebrew,Devanagari andThai scripts when released in 2011[4] and extended to supportArmenian,Ethiopic,Malayalam,Tamil,Kannada,Telugu,Gurmukhi,Gujarati,Bengali,Oriya,Sinhala,Khmer,Chinese andKlingon by 2013[5] The Nokia Pure typeface includes regular, light and bold fonts that also have beenhinted to ensure a high quality image rendition for displays.
The font was launched in an exhibition called the "Nokia Pure Exhibition" with artists sponsored to come up with posters using the typeface.[6] The posters were sold at the exhibition and online to raise money for the British Dyslexia Association.[7]
Other merchandise featuring Nokia Pure has also been created, including postcards and mugs.[8]
The font was first introduced on 28 March 2011.[9] It replaced theNokia Sans font, which was designed byErik Spiekermann and used since 2002. The first notable appearance of Nokia Pure was on theN9 smartphone.[10] A Nokia Pure version of theConnecting People slogan was briefly used in 2011.
Pure was used to advertise the flagshipLumia series, but it was not present on the software because the devices ranWindows Phone which usesMicrosoft'sSegoe font. OnSymbian smartphones, Pure was available in software updates in 2011, however Nokia Sans was still the default font even with the Anna and Belle updates the next year. Nokia Sans also continued to be used forSeries 40 devices until the platform's last device release in 2013.
Nokia Pure is also used byMicrosoft Mobile and its successorHMD Global in the software of their Nokia-branded feature phones, includingSeries 30+ and the formerNokia X andAsha software platforms.
On 12 January 2012 it was announced that Nokia Pure had been nominated for aDesign Museum Designs of the Year 2012 award in the Graphics category.[11] It went on to win the Graphics category. The Nokia Pure typeface became part of the Designs of the Year 2012 exhibition which ran from 8 February to 4 July 2012.
