| Company type | Subsidiary |
|---|---|
| Founded | 2013; 12 years ago (2013) (as Nissan Philippines, Inc.) |
| Headquarters | 9th Floor Ecoprime Building, 32nd Street corner 9th Avenue,Bonifacio Global City,Taguig,Philippines |
Key people | Yasuhisa Masuda (president)[1] |
| Products | Automobiles |
| Parent | Nissan Motor Company |
| Website | nissan |
TheNissan Philippines, Inc. is a joint venture betweenNissan Motor Company, Universal Motors Corporation and Yulon Philippines Investment Co. Ltd. for the import and distribution of Nissanautomobiles,multi-purpose vehicles (MPV) andsport utility vehicles (SUV) in the Philippines.
Nissan Motor Company entered the Philippine market in 1969 with the appointment of Universal Motors Corporation (UMC) as the authorized assembler and distributor ofDatsun cars andpickups. UMC started assembling vehicles in theirPasong Tamo,Makati facility. Included in the vehicles assembled were theDatsun 620 pick up with the 1.5 L J15 I4 engine. Later, it brought in theDatsun 720 Double Cab pick-up with the carbureted L20B I4. It also did pre-delivery inspection on theNissan Cedric (Series 130, also called the Datsun 2400 Super Six), theNissan Laurel and theNissan Bluebird.
In 1983, Nissan Motor Company established Pilipinas Nissan, Inc. (PNI), a joint-venture withMarubeni, to assemble and distribute Nissan passenger cars. The company took over the former Volkswagen (DMG, Inc.) assembly plant in E. Rodriguez Sr. Ave.,Quezon City and refitted it to meet the specifications required by Nissan Japan. The first models it assembled were theNissan Pulsar (N12) and the Nissan Stanza (T11, known elsewhere as theNissan Violet). By this time, UMC focused on the Nissan light commercial vehicles (SUVs andpickups). In November 1991, PNI was renamed Nissan Motor Philippines, Inc. (NMPI). In September 2000, theYulon group acquired control of NMPI from Nissan Motor Company.
In September 2013, Nissan Motor Company reorganized its Philippine business with the establishment ofNissan Philippines, Inc. (NPI) as the sole national sales company for the Philippines, assuming direct control over the entire Philippine operations of Nissan. The new company is a joint-venture between Nissan Motor Company (51%), UMC (24.5%) and Yulon (24.5%).[2] With the establishment of the new company, UMC and NMPI (renamed Univation Motor Philippines, Inc. in October 2014, after the Nissan reorganization) will continue as assemblers for NPI.
In January 2021, Nissan Philippines announced that it will shut down its plant inSanta Rosa, Laguna in March. Ceasing local production of theNissan Almera in which it has been assembling in the Santa Rosa plant since 2013. Although its marketing and distribution network will still continue selling its vehicles produced in Thailand and Japan.[3]
Nissan would be the third vehicle maker in Santa Rosa to cease operations, afterFord Motor Company in 2012 andHonda Motor Company in 2020.[4]
Nissan has also plans forMitsubishi Motors Philippines Corporation to produce the Navara and Terra at its plant in Santa Rosa, Laguna.[5]
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