NikeFuel is a proprietary unit of measurement fortracking fitness activity developed by the athletics companyNike, Inc. The exact formula for the measuring unit was proprietary and depended on the device or service tracking it. The general idea is that activity and movement — whether tracked by awearable electronics device,GPS tracking service, or game — is translated into a universal point system for physical activity.[1] However, in 2018, NikeFuel app and the NikeFuel section disappeared.
The points system is one of the main differentiators of the slate of devices and services under theNike+ brand. All products under the brand allow the user to earn NikeFuel. Products include theNike+ FuelBand accelerometer wristband; other wristbands such as SportWatch and SportBand;Nike+ for iPod, theNike+ Running andNike+ Basketball mobile applications for iOS and Android; and theNike+ Kinect Training motion-tracking exercise game for theXbox.[2]