.svg){kind=logo} Logo used since 2023[a] | |
| Country | Philippines |
|---|---|
| Programming | |
| Picture format | 1080iHDTV (downscaled to16:9480i for theSDTV feed) |
| Ownership | |
| Owner | Paramount Networks EMEAA (Paramount Skydance Corporation) All Youth Channels |
| Sister channels | |
| History | |
| Launched | October 5, 1998 (as Nickelodeon Southeast Asia) April 1, 2011 (as a Philippine feed) |
| Replaced | Nickelodeon (Southeast Asia) (Philippines only) MTV Philippines (2007–2010) |
| Links | |
| Website | nick |
Nickelodeon is a Philippinepay televisionchannel that was launched on April 1, 2011, as a localized variant of American channelNickelodeon, with programming aimed at children and teenagers. It is owned byParamount Networks EMEAA in partnership withAll Youth Channels. Upon its launch, it replaced the Southeast Asian feed of Nickelodeon in the Philippines, which used to be distributed in the country since its launch in 1998.
On October 11, 2006,Viacom's then subsidiaryMTV Networks Asia Pacific set up a new unit to manage Nickelodeon's southeast Asia operations.[1][2] On April 1, 2011, MTV Networks launched a dedicated Filipino Nickelodeon channel.[3]
An hour-longNickelodeon television program premiered onPeople's Television Network (PTV) in the Philippines on April 10, 1989; it featured the segmentMr. Wizard's World, among others.[4] Nickelodeon was then part of PTV's block from 1989 to 1992.
In October 1998, Nickelodeon decided to reach the popular channel to the Philippines, Japan and Russia as an attempt to bring the popular channel to Asia. One of their shorts were Right Here, Right Now (based on the 1993 Nick USA shorts) and their IDs were byFRONT. In 2003, it became a part of Nicksplat (Nickelodeon's headquarters in Asia).
On October 11, 2006,Viacom's subsidiaryMTV Networks Asia Pacific set up a new unit to manageNickelodeon (Southeast Asia) TV based in Singapore.[1][2] Nickelodeon was launched in Singapore and expanded its services in Southeast Asia, South Asia, andPolynesia. Nickelodeon Philippines, Nickelodeon Pakistan, and Nickelodeon India started working independently. They started their new website in 2003.
On March 15, 2010, Nickelodeon revamped their logo same as the United States and worldwide and started broadcasting newer Nickelodeon shows from the United States that represents the new Nickelodeon logo and airs latest episodes of current Nick shows.
On April 1, 2011, the Nickelodeon Asia feed was replaced with a dedicated Filipino Nickelodeon channel, although it will still use the Nick-Asia branding used in other countries. On April 11, 2011, the lineup was changed prior to Nickelodeon Southeast Asia. The new schedule will put live-action programs in the primetime slot and will double theNick Jr. block.
Nickelodeon celebrated the release of the new channel on April 9, 2011, at theBonifacio Global City Open Field,Taguig, with the event entitled, "Nick World". The event included mascots of notableNicktoon characters with storytelling, an animals show, martial arts performances and a world of exciting attractions, booths, and modules for kids.[5]
Starting on May 23, 2011, the lineup of Nickelodeon changed wherein they ceased airing the Nick Jr. block in the afternoon timeslot to make way for live-action shows and miscellaneous NickToons programs. This lineup will double the TeenNick block which only runs in the evening and other animated shows that only airs once a day.[6]
In 2012, Nickelodeon uses new graphics used in the US and UK, but only applies to selected programs' promos and station IDs. The former Nick-Asia graphics is still used.
In 2013, Nickelodeon Philippines introduced Hapon Hangout, a Nickelodeon hour special that starts at 4:00 pm to 6:30 pm every weekdays.
On July 17, 2017, the channel was rebranded into the US version.[7] It was made by Superestudio, an Argentinian branding agency.[8]
On August 1, 2023, the channel, along with most Nickelodeon feeds globally, started to use the Splat 2023 branding.
ThePhilippines Kids Choice Awards is the second setting of the Kids Choice Awards in Asia preceded byIndonesia. The show was first held since 2008 at theAliw Theater inPasay and was first hosted byMichael V. with some variousFilipino artists.Nickelodeon, an American cable television network, brought Kids' Choice Awards to the Philippines in an effort to strengthen its presence in Asia.[9] According to Amit Jain, executive Vice-President and managing director ofMTV Networks India, China and Southeast Asia, "This is a milestone for Nickelodeon's business in Southeast Asia as it will deliver on Nick's commitment of providing global kids-centric shows and properties which are adapted to reflect local tastes and aspirations."[10] The Philippines KCA has been inactive all over the years.
Nowadays, it was revived as a category representing the Philippines.
Prior to the launch of Nickelodeon Philippines in the fall of 1998, Nickelodeon first aired in the country as a block of thefree-to-air state-owned TV channelPTV from 1989 to 1992. The block used to air in the mornings and afternoons consisted mostly of drama-related programs, educational programs, and game shows. Then, it moved toNew Vision 9 from 1992 to 1998, and again from 2003 to 2006 as RPN. During that time,GMA purchased the rights to airRugrats and selectedNick Jr. shows (includingBlue's Clues andDora the Explorer) from 1998 to 2006.
Both RPN and GMA lost the broadcasting rights of Nickelodeon shows toABC in May 2006. Later rebranded as TV5, Nick shows were later dubbed for the first time toFilipino on August 11, 2008 (except forGo, Diego, Go!), making it the first national network to do so. The network ended its contract with Nickelodeon on June 30, 2010, months after it was purchased byPLDT'sMediaQuest Holdings from the Cojuangco group and Malaysian media conglomerateMedia Prima, which caused a major, permanent reshuffle in TV5's programming.Yo Gabba Gabba! was the only Nick program retained by TV5; although produced by Nickelodeon, it wasn't dubbed into Filipino as the contract had already expired.SpongeBob SquarePants was also aired onQ (GMA Network's former affiliate) every weekday mornings until February 18, 2011, when the channel was discontinued to relaunch asGMA News TV (nowGTV), a news-oriented channel.
In 2010,ABS-CBN brought the rights to air Nickelodeon shows. The network launchedNick Time (later renamedNickelodeon on ABS-CBN) on July 26, 2010, airing every weekday mornings. Nickelodeon shows such asDora the Explorer,SpongeBob SquarePants,The Adventures of Jimmy Neutron, andAvatar: The Last Airbender among others are shown during Nick Time, thus continuing the Filipino dub that was started by TV5. However, ABS-CBN's airing of Nickelodeon's shows was criticized for having the majority of its episodes edited due to time constraints, heavy advertising gaps, and ABS-CBN's importance to movies, sports, and local programming.Studio 23 (ABS-CBN's former affiliate) launchedNickelodeon on Studio 23 on October 4, 2010. Similar to its mother network ABS-CBN, the programs are dubbed in Tagalog. Studio 23 airedCatscratch, which premiered in August 2011. Three years later, theNickelodeon on Studio 23 block ended on January 16, 2014, to give way for the channel's relaunch asABS-CBN Sports+Action (also known as S+A and nowAliw Channel 23), a sports-oriented channel. To facilitate a smooth transition to the new channel, Nickelodeon shows were placed in ABS-CBN Sports+Action's 'Action Kids' block on January 20, 2014, and all of its programs were reverted to their original English language rather than being dubbed into Filipino. The block was cancelled in early January 2015 when the launch of ABS-CBN'sdigital black box was later introduced. Nickelodeon last aired on ABS-CBN on May 3, 2020, two days before theNational Telecommunications Commission issued a cease-and-desist order due to theexpiration of ABS-CBN's legislative broadcasting franchise, thus temporarily stopping the free-to-air activities of ABS-CBN and S+A.
OnYey!, a digital channel of ABS-CBN TV Plus, aired Nickelodeon andNick Jr. shows under theNickelodeon sa Yey! block every morning from Mondays to Sundays until 2020. All programs were in Filipino-dubbed audio, with the exception of some shows likePeppa Pig. In 2017, Yey! launchedThe Loud House andHarvey Beaks for the first time. The next few years, they also airedThe Fairly OddParents andThe Mighty B!. The channel permanently ceased broadcasting on July 1, 2020, due to the alias cease-and-desist order (ACDO) issued against ABS-CBN TV Plus.[11]
On September 30, 2024,SpongeBob SquarePants resumed airing on TV5, marking its return to the network after 14 years and Nickelodeon's return to free-to-air television after a four-year hiatus. This coincided with the series' 25th anniversary. The show ended on April 19, 2025, to give way forThe Adventures of Puss in Boots as its replacement.
Nickelodeon airs new programs and episodes of current Nick shows every two to seven months after the US broadcast, but sometimes it takes a year. The program lineup is different from the Nick-Asia feed where live-action programs are aired twice in the afternoon and evening and the Nick Jr. block runs longer. Original Nickelodeon andNick Jr. Channel titles still remain in the channel.
Current programming in Nickelodeon Philippines (also in Southeast Asia) has often been segmented into blocks.
