.svg){kind=logo} Logo used since 2023 | |
| Type | Free-to-air television network |
|---|---|
| Country | Australia |
| Broadcast area | Sydney,Melbourne,Brisbane,Adelaide,Perth,Regional QLD,Southern NSW & ACT,Regional VIC,Tasmania |
| Network | Network 10 |
| Programming | |
| Language | English |
| Picture format | 576i (SDTV)16:9 |
| Ownership | |
| Owner | Paramount Networks UK & Australia |
| Parent | Network Ten Pty Limited |
| Sister channels | |
| History | |
| Launched | 27 September 2020; 5 years ago (2020-09-27) |
| Former names | 10 Shake (2020–23) |
| Links | |
| Website | https://www.nick.com.au |
| Availability | |
| Terrestrial | |
| Freeview 10 metro (virtual) | 13 |
| Freeview 10 regional (virtual) | 54 |
| Streaming media | |
| 10 | |
Nickelodeon is an Australianfree-to-air digital television multichannel owned byParamount Networks UK & Australia, viaTen Network Holdings.
It originally launched as10 Shake on 27 September 2020, as Network 10's third multichannel.[1][2] As 10 Shake, the network primarily broadcast children's programmes in the daytime hours (includingNickelodeon library content), and programmes targeting a young adult audience in the evening and prime time hours (primarily sourced fromCBS,Comedy Central andMTV). After rebranding as Nickelodeon, the network furtherdayparted its schedule intoblocks under theNick Jr., Nickelodeon, andNick at Nite brands.
During ashowcase to advertisers in May 2020, Beverley McGarvey, the chief content officer and executive vice president ofViacomCBS Networks UK & Australia, revealed that the broadcaster planned to launch a new digital channel targeting viewers under 50 later in the year.[3]
On 13 July 2020, it was announced that 10 Shake would launch in September. The network would carry children's programmes (drawing primarily television series fromNickelodeon brands), while evening and prime time hours would feature "edgy" series and films targeting young adults under 40, including programmes fromComedy Central andMTV, and other imported programmes such asThe Late Late Show with James Corden.[4]
It was confirmed on 13 September 2020 that 10 Shake would launch on 27 September in metropolitan markets.[5][6] On 25 June 2021, 10 immediately signed for a re-affiliation deal withSCA that would launch 10 Shake in regional markets from 1 July 2021. 10 Shake launched onFoxtel on 14 September 2022.
On 22 June 2023, it was announced that 10 Shake would rebrand as Nickelodeon on 1 August.[7][8] Under its new format, the channel would addNickelodeon andNick Jr. programming during the daytime hours, while the prime time lineup of young adult programmes were rebranded asNick at Nite. This resulted in the end of theNickelodeon channel broadcasting on Foxtel in Australia, whilst continuing to be provided onFetch TV andSky in New Zealand.[7]
On November 1, 2025, thepay-TV version of the channel (however, the pay-TV channel will still operate inNew Zealand until December 2, 2025) was shut down on Fetch in Australia, but the free-to-air channel will continue to operate.
Prior to the rebrand, 10 Shake featured a mix of repeated shows from their slate of output deals and shows that made their debut onAustralian free-to-air television. Most of its programming was sourced from the library of Network 10's parent companyParamount and its television brands fromCBS,MTV,Nickelodeon andComedy Central.[9]
10 Shake aired local Australian children's programming, includingTotally Wild,Crocamole and otherC-classified dramas.[10] Also locally produced for the network was short-form seriesShake Takes which was inspired by social media influencers and supported by integration from sponsors such as VTech, Toyworld, Spin Master and The Accent Group.[9] This was later replaced byNick News before the channel was rebranded to Nickelodeon.[11]
The network also has ongoing content new and classic film and television brands fromParamount Pictures,Nickelodeon Movies,MTV Entertainment Studios,Paramount Animation,DreamWorks Pictures,Miramax andParamount Players.
Nickelodeon is available on channel 13 in576istandard definition from the network's five metropolitanowned-and-operated stations,TENSydney,ATVMelbourne,TVQBrisbane,ADSAdelaide, andNEWPerth, and channel 54 on its regional owned and operated stations,TNQ Regional QLD,CTC Southern NSW/ACT,GLV/BCV Regional VIC, andTDT Tasmania (jointly owned station byWIN Corporation andSeven West Media).
