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| Owner | 3M |
|---|---|
| Country | United States |
| Introduced | 1994 |
| Website | www |
Nexcare is3M's personal health care brand. The brand competes withJohnson & Johnson'sBand-Aid brand in theadhesive bandage andfirst aid market.[1][2] The brand also sells similar products such asbandages,gauze,surgical tape,cold sore treatment andliquid bandage products.
The brand has used a mascot called "Nexcare Nana", an elderly stunt woman, to demonstrate the durability of the products.[3] Since 2017, they have been an official supplier ofUSA Swimming.[4] In 2018, as part of an ad campaign for the brand called "Tough Love" intended to prompt parents not to be over-cautious about their children's play, 3M signedAmerican Ninja Warrior contestantJessie Graff as a spokeswoman.[5] The brand is also a sponsor of theAmerican Red Cross's observation of World Donor Day to encourage blood donation.[6]
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