| "Never Ever" | ||||
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| Single byAll Saints | ||||
| from the albumAll Saints | ||||
| B-side | "I Remember" | |||
| Released | 10 November 1997 (1997-11-10) | |||
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| Label | London | |||
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| All Saints singles chronology | ||||
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"Never Ever" is a song by Englishgirl groupAll Saints. Written by All Saints memberShaznay Lewis along with co-writers Robert Jazayeri and Sean Mather and produced byCameron McVey andMagnus Fiennes, it was released on 10 November 1997 as the second single from their debut album,All Saints (1997). In Japan, it served as the third single, as "Let's Get Started" was issued as the second single there.[1]
"Never Ever" is All Saints' highest-charting single, topping the charts in several countries, including Australia, New Zealand and the United Kingdom. It peaked within the top 10 in numerous other countries, including Ireland, Sweden, Canada, the Netherlands, France, Switzerland, Norway, Austria and the United States. As of June 2019, it is the third-best-selling single by a girl group of all time in the United Kingdom, behind "Wannabe" by theSpice Girls and "Shout Out to My Ex" byLittle Mix.[2]
Two music videos were shot for the single: the European and Australian version, and an American version, due to the mass success in those countries. The North American featured the group in achurch, while the European/Australian version featured the group near a swimming pool and in their homes. At the1998 Brit Awards, "Never Ever" wonBritish Single of the Year andBritish Video of the Year.
After the success of their debut single "I Know Where It's At", the group All Saints decided to record and produce their debut full-length studio album. "Never Ever" was released as the second single from their first albumAll Saints. The song was written by All Saints memberShaznay Lewis along with co-writers Robert Jazayeri and Sean Mather, and was produced byCameron McVey andMagnus Fiennes. Lewis wrote the song after splitting up with a boyfriend, but the music conveyed the impression that all would be well.[3] Soon after they signed their first major label deal withLondon Records, she discovered that the rest of the group—Melanie Blatt and Canadian sistersNicole andNatalie Appleton—had presented the label head with a tape of vocal recordings they had made without her. It was their version of Lewis's own song "Never Ever" that made him pay attention to the music. "He asked who had written it, so then they were forced to come back and get me," Lewis commented. "Looking back on it, that was pretty low. I think that's why the whole time I knew that if I didn't write I'd be out on my ear".[4]
All Saints flew to the United States, where the song was recorded and produced by Mather and Jazayeri. Due to control issues, London Records brought in Cameron McVey to do additional production on the track because of time/distance constraints and Cameron's relationship with Lewis. Lewis was in tears over the success of "Never Ever", since it was written about a personal broken relationship, and said, "I never believed that so much good could come out of such a bad situation." All Saints recorded the vocals inWashington, D.C., except for the intro, which was recorded atBattery Studios in London and was kept from the original demo. This was because the mood could not be replicated and everyone agreed to keep the demo vocals.[3]
However, the song's producing and writing caused controversy. Robert Jazayeri, who wrote the song, issued a writ against All Saints, and they were granted 40% of the publishing rights to the track.[3] After he was not satisfied, Jazayeri filed a lawsuit towards the group's record label London Records and All Saints' management, which was settled amicably by the parties.[3]
The song is set incommon time at a tempo of 67 beats per minute.[5] The lyrics are about the girls' first expressions after a sad break-up, and the girls ask what they did wrong in the relationship.
Stephen Thomas Erlewine fromAllMusic described the musical content as an "extraordinarygospel-tinged" song.[6] Nick Butler fromSputnikmusic described the musical content as a "power ballad".[7]
The melody of the song is based upon an overlay of the hymn tune "New Britain", the most common setting for "Amazing Grace", which according to Ger Tillekens is the reason it became so successful.[8]
"Never Ever" received positive reviews from music critics. Stephen Thomas Erlewine from AllMusic named the song as a highlight on its album, stating it "lead[s] the way" for All Saints' career.[6] He then reviewed the 2001All Hits compilation record and said the track was a "basic hit", but called it a standout.[9]Billboard placed it at number 47 on their list of "100 Greatest Girl Group Songs of All Time" in 2017.[10] Scottish newspaperDaily Record described it as a "cool slice ofsoulfulpop."[11] A reviewer fromMusic Week rated it five out of five, adding that "the Saints go gospel and sultry in this follow-up to "I Know Where It's At". A slower-paced single is a gamble, but this is an addictive alternative to theSpice Girls."[12] Paul Martin fromThe News Letter commented that the song "has already made an impact on the charts, but those listening to the album version will be in for a bit of a surprise. Unlike the more upbeat chart version, they slow the song down to great effect and allow the lonesome mood of the song to prevail."[13] Nick Butler fromSputnikmusic stated, "'Never Ever' is a fantastic song; quite rightfully, it still gets a fair bit of airplay today, and I still enjoy it whenever it appears on one of thoseVH1Power Ballad days or whatever."[7]
"Never Ever" debuted at number three on theUK Singles Chart on the week starting 16 November 1997 and spent the next seven weeks rising and falling within the top six. On 11 January 1998, with a weekly sale of 54,000 units, the song rose to number one for that week only, setting the record for the most copies sold by a single in the UK before it became a number-one hit, with 770,000 copies purchased.[14] The song remains the group's longest-lasting single on the UK chart and stayed in the top 10 for 15 weeks, charting for 26 weeks. It is the third-best-selling single by a girl group in the UK, behind "Wannabe" by the Spice Girls and "Shout Out to My Ex" byLittle Mix.[2]
The song debuted at number 30 on theAustralian Singles Chart and rose to number one, staying there for seven consecutive weeks and stayed in the charts for 22 weeks. It was successful in the charts and was certified double platinum byAustralian Recording Industry Association (ARIA), with sales of 140,000. The song was successful in New Zealand as well, debuting at number one and staying there for five consecutive weeks. It was the group's only number one single in that country. It stayed in the charts for 13 weeks in total.
The song was successful in European markets. It debuted at number 10 in theSwedish Singles Chart, peaked at three for one week and stayed in the charts for 20 weeks. It was certified gold in that country. It debuted at number 27 on theFrench Singles Chart, and peaked at number four for one week. It stayed in the charts for 21 weeks. The song peaked at number four in the Netherlands for three consecutive weeks, and lasted 24 weeks in the chart. The song debuted at number 29 on theAustrian Singles Chart, and peaked at number seven for two consecutive weeks. It lasted for 19 weeks in the charts. The song debuted at number 15 in Norway, and peaked at number six, staying in the charts for 12 weeks. It was not as successful on theFinnish Singles Chart, peaking at number 12 and staying in the charts for two weeks.
"Never Ever" was successful in North America as well. The song debuted at number 13 on the USBillboard Hot 100, and peaked at number four on the charts, becoming the group's first top 10 and their highest-peaking single on those charts. The song peaked at number seven on theCanadian Singles Chart.
When this song was first released inEurope, the accompanyingmusic video featured the girls first in aswimming pool and then in a house. It was shot byfashion photographerSean Ellis. The cinematographer for the video was the legendaryFreddie Francis and it would be his final work before his death. The video won bestBritish Video of the Year at the1998 Brit Awards.
For the United States, the video was re-shot and re-edited in a church. WhenAll Saints – The Video was released, it was decided to release both versions on the video, because the European audience hadn't seen both. In Canada,MuchMusic played both versions.
The song was featured on theGuinness World Records for Top British Singles.[citation needed] A total of 1,263,658 copies[15] of the single were sold in the UK, making it All Saints' biggest hit; 770,000 copies were sold before it reached number one; this is more than any single ever before in the UK chart history. At the 1998 Brit Awards, All Saints won twoBrit Awards for this single:Best British Single andBest British Video, beating strong competition from the likes of "Bitter Sweet Symphony" byThe Verve, "Song 2" byBlur, "Paranoid Android" byRadiohead and "Something About the Way/Candle in the Wind 1997" byElton John.
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Weekly charts[edit]
| Year-end charts[edit]
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| Region | Certification | Certified units/sales |
|---|---|---|
| Australia (ARIA)[77] | 2× Platinum | 140,000^ |
| Belgium (BRMA)[78] | Gold | 25,000* |
| New Zealand (RMNZ)[79] | Platinum | 30,000‡ |
| Sweden (GLF)[80] | Gold | 15,000^ |
| Switzerland (IFPI Switzerland)[81] | Gold | 25,000^ |
| United Kingdom (BPI)[82] | 3× Platinum | 1,800,000‡ |
| United States | — | 470,000[83] |
* Sales figures based on certification alone. | ||
| Region | Date | Format(s) | Label(s) | Ref. |
|---|---|---|---|---|
| United Kingdom | 10 November 1997 |
| London | [84] |
| United States | 7 April 1998 | Contemporary hit radio | [85] | |
| Japan | 20 May 1998 | CD | [86] | |
| United States | 7 July 1998 |
| [87] |
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| Related articles | |
