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Netmarble

From Wikipedia, the free encyclopedia
South Korean mobile game developer

Netmarble Corporation
Native name
넷마블 주식회사
Company typePublic
KRX:251270
IndustryVideo game
FoundedMarch 1, 2000; 25 years ago (2000-03-01)
FounderBang Jun-hyuk
HeadquartersGuro District, Seoul, South Korea
Area served
Worldwide
Key people
Park Sean (CEO)[1]
ProductsVideo games
Increase KRW 294 billion (2016)[2]
Increase KRW 209 billion (2016)[2]
Total assetsIncrease KRW 1,957 billion (2016)[2]
Total equityIncrease KRW 1,310 billion (2016)[2]
Owner
Number of employees
3,000 non-consolidated in Korea (2016)[2]
SubsidiariesKabam
Kung Fu Factory
Jam City, Inc. (minority stake)
Website[1]

Netmarble Corp. (Korean: 넷마블 주식회사) is a South Korean game developer and publisher, which was founded in 2000 byBang Jun-hyuk.[4]

History

[edit]

Netmarble originated from the game developer Ipopsoft (아이팝소프트), which faced financial trouble in the late 1990s. Bang Jun-hyuk, then an outsider, secured investment for the company and later took over as CEO, rebranding it as Netmarble.[5][6]

After early success, Netmarble was acquired byCJ Group in 2004.[7][8] Bang stepped down in 2006 due to health issues but returned in 2011 to refocus the company on mobile games.[8]

In 2015, Netmarble developedLineage 2: Revolution, which surpassed $924 million in revenue within 11 months of launch. The company continued releasing RPG mobile titles likeSeven Knights,Raven (Evilbane), andEverybody's Marble. As of 2015, it employed over 3,000 people and operated in 120+ countries. Netmarble went public in May 2017, raising $2.4 billion.[4]

Netmarble also formed a strategic partnership withCJ ENM and invested inSGN.[9]

Between 2015 and 2017, Netmarble licensedDisney IPs, producing games such asMarvel: Future Fight (2015),[10]Disney Magical Dice (2016),[11] andStar Wars: Force Arena (2017).[12]

In 2017, Netmarble acquiredKabam's Vancouver studio.[13] In 2018, it appointed Park Sean as co-CEO alongside Kwon Young-sik.[1]

That year, Netmarble acquired a 25.71% stake inBig Hit Entertainment (nowHybe Corporation), becoming its second-largest shareholder.[14][15]

Netmarble later shut down bothDisney Magical Dice andStar Wars: Force Arena, citing lack of support, leaving onlyFuture Fight active.[citation needed]

In 2021, Netmarble acquiredKung Fu Factory[16] and launched the subsidiary Metaverse Entertainment withKakao Entertainment.[17] It debuted the virtual girl groupMave: in 2023.[18]

Marvel Future Revolution launched in August 2021 but was shut down in August 2023 due to underperformance.[19] In January 2024, Netmarble shut down Metaverse Entertainment and laid off 70 employees.[20]

As of 2021, Netmarble's major shareholders included Bang Jun-hyuk (24.12%),CJ ENM (21.78%),Tencent via Han River Investment Pte. Ltd. (17.52%),NCsoft (6.8%), and others (29.78%).[21]

In July 2025, Netmarble's liquidity was significantly strengthened by its investment in HYBE shares. Despite selling approximately ₩743 billion worth of stock in 2023 and 2024, it retained a 9.44% stake (393,813 shares) valued at around ₩11.07 trillion. Its original 2018 investment of ₩201.4 billion in HYBE had appreciated considerably. Additionally, its stake inNCsoft rebounded from a ₩1.5 trillion write-down to an estimated ₩400 billion in value.[22]

Also in July 2025, Netmarble considered issuing ₩2.5 trillion in exchangeable bonds (EB), backed by part of its HYBE stake, to repay debt incurred from its ₩2 trillion acquisition ofSpinX. NH Investment & Securities was expected to underwrite the deal, supported by NH Hedge Asset Management and institutional investors. The company had previously used HYBE shares as collateral, including a 2023 block trade and a 2024 price return swap.[23]

However, in August 2025, Netmarble canceled the EB issuance due to volatility in HYBE's stock price following an "owner risk" scandal involving HYBE founder Bang Si-hyuk. The bond proceeds were intended to reduce SpinX-related debt, which has since been cut from approximately ₩1.6 trillion to the mid-₩200 billion range.[24]

Games

[edit]
YearTitleDeveloperPublisherNotes
2003GunZ: The DuelMAIET EntertainmentNetmarblePublisher in Korea only
Grand ChaseKOG StudiosNetmarbleOne of many publishers
2007SD Gundam Capsule Fighter OnlineSoftmaxNetmarble
2008Uncharted Waters OnlineKoei TecmoNetmarblePublisher inNorth America and Europe only
Prius OnlineCJINetmarble
2012Scarlet BladeLiveplexNetmarble
District 187: Sin StreetsNetmarbleNetmarble
2014Seven KnightsNetmarble NexusNetmarble
2015Marvel Future FightNetmarble MonsterNetmarble
2016Lineage 2: RevolutionNetmarble NeoNetmarble
Knights ChronicleNetmarbleNetmarbleInitially Japan only; released globally in June 2018;[25]
shut down on July 4, 2023[26]
2017Star Wars: Force ArenaNetmarble MonsterNetmarbleShut down on January 12, 2019
Arena of ValorTiMi Studio GroupNetmarblePublisher only in Korea
2018Jackpot WorldSpinX GamesSpinX GamesSpinX Games was acquired by Netmarble in August 2021.
The King of Fighters All StarNetmarble NeoNetmarbleShut down on October 30, 2024
BTS WorldTakeone Company CorpNetmarble
2020Seven Knights 2Netmarble NexusNetmarble
Seven Deadly Sins: Grand CrossNetmarble F&CNetmarble
2021Marvel Future RevolutionNetmarble MonsterNetmarbleShut down on August, 25th 2023.
2022Ni no Kuni: Cross WorldsNetmarble NeoNetmarble
2023Paragon: The OverprimeNetmarble F&CNetmarble
Tower of God: New WorldNetmarbleNetmarbleIn all countries on July 27, 2023
2024Solo Leveling: AriseNetmarble NeoNetmarble
2025Game of Thrones: Kingsroad[27]Netmarble NeoNetmarble
TBARF ProjectNetmarbleNetmarble
Shangri-La FrontierNetmarble NexusNetmarble

References

[edit]
  1. ^ab"Netmarble names Park Sean as new CEO".Yonhap News. February 26, 2018.
  2. ^abcde"넷마블게임즈 주식회사 감사보고서" (in Korean). Dart. March 17, 2017. RetrievedMay 21, 2017.
  3. ^"Netmarbel Corporate Governance". RetrievedAugust 13, 2021.
  4. ^ab"Profile: Bang Jun-hyuk".Forbes. February 28, 2019.
  5. ^"흙수저 딛고 1조신화…방준혁을 만든 'Do Dream'".매일경제 (in Korean). March 2, 2018. RetrievedJanuary 3, 2025.
  6. ^임재후 (January 22, 2020)."[Who Is ?] 방준혁 넷마블 이사회 의장".businesspost.co.kr (in Korean). RetrievedJanuary 3, 2025.
  7. ^Jin-young, Cho (June 7, 2018)."The Invincible Bang Brothers: Game and Entertainment Moguls Join hands".Businesskorea (in Korean). RetrievedJanuary 3, 2025.
  8. ^abChung, Grace."High School Dropout To Billionaire Status: How One Man Built Korea's Biggest Mobile Gaming Company".Forbes. RetrievedJanuary 3, 2025.
  9. ^"넷마블 분기보고서" (in Korean). Dart. September 30, 2018.
  10. ^"Marvel: Future Fight launches from Netmarble".Marvel Entertainment. April 30, 2015. RetrievedJuly 26, 2017 – via Marvel.com.
  11. ^Jones, Elton (April 28, 2016)."Disney Magical Dice: Top 10 Tips & Cheats You Need to Know".Heavy.com. RetrievedJuly 26, 2017.
  12. ^Minotti, Mike (November 17, 2016)."Star Wars: Force Arena for mobile sure looks like a MOBA".VentureBeat. RetrievedJuly 26, 2017.
  13. ^"Netmarble buys Kabam's Vancouver studio".gamesindustry.biz. December 20, 2016.
  14. ^Herman, Tamar."Netmarble Games Becomes Second-Largest Shareholder Of BTS's Label, BigHit Entertainment".Forbes.
  15. ^"HYBE Corporate Governance".hybecorp.com. RetrievedAugust 13, 2021.
  16. ^Sinclair, Brendan (February 19, 2021)."Netmarble acquires Kung Fu Factory".GamesIndustry.biz. RetrievedMay 19, 2023.
  17. ^"메타버스엔터테인먼트, 공식 회사 홈페이지 오픈".Ch netmarble. November 8, 2022. RetrievedFebruary 12, 2023.
  18. ^Jang, Woo-young (January 11, 2023)."메이브, 4인조 완전체 비주얼 첫 공개…러블리→힙 '4色 매력'". RetrievedFebruary 12, 2023.
  19. ^Derrick, Connor (June 5, 2023)."Marvel Future Revolution announces it will end service and leave storefronts in the coming months". RetrievedMarch 5, 2024.
  20. ^김, 주환 (January 19, 2024)."기세 꺾인 메타버스…넷마블F&C, 메타버스월드 전원 권고사직". RetrievedMarch 5, 2024.
  21. ^"Netmarble Corporate Governance". Netmarble. August 13, 2021.
  22. ^"유동성 풍향계 넷마블, 은혜갚은 하이브 주식 '1조' 유동성 버팀목". thebell. July 16, 2025.
  23. ^"'하이브 지분 활용' 넷마블, 2500억 EB 발행 추진". thebell. July 11, 2025.
  24. ^"'하이브 주가 급락' 넷마블, 2500억 EB 발행 계획 철회". thebell. August 20, 2025.
  25. ^기자, 이복현."넷마블, 사전등록 130만 돌파한 나이츠크로니클 출시".NSP통신 (in Korean). RetrievedDecember 21, 2024.
  26. ^"경영 효율화 ·신작 줄대기...넷마블, 연간 흑자전환 총력전".디지털투데이 (DigitalToday) (in Korean). February 27, 2024. RetrievedDecember 21, 2024.
  27. ^"Netmarble: A New Game of Thrones Mobile MMORPG".BlueStacks. February 2, 2022. RetrievedJune 13, 2022.

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