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| Type | Iced tea |
|---|---|
| Manufacturer | Nestlé |
| Distributor | Maspex (Central and Eastern Europe) S.A. Damm (Spain, Andorra and Gibraltar) Ahembo (Canary Islands) Keurig Dr. Pepper (Canada) |
| Origin | Switzerland |
| Introduced | 1948; 78 years ago (1948) |
| Website | www |
Nestea is aSwiss brand oficed tea and other beverages owned byNestlé,[1] Nestea provides a variety of tea products, including liquid and powdered tea concentrates, refrigeratable teas, and ready-to-drink bottles dispensed by vendor orvending machine. The beverage comes in several flavors, depending on the country. It competes withLipton Teas and InfusionsLipton Iced Tea andThe Coca-Cola Company'sFuze Beverage.
Nestea was introduced in the US by Nestle in 1948 as a soluble tea, "manufactured in the same way as Nescafé".[2] After 1991, it was manufactured worldwide byBeverage Partners Worldwide (BPW), a joint venture between Nestlé & The Coca-Cola Company, and in theUnited States by The Coca-Cola Company.[3] Since the start of 2017, Nestlé and Coca-Cola have agreed to end the iced tea Nestea joint venture after 16 years of collaboration. One of the reasons for this was that Coca-Cola and Nestlé wanted to pursue different strategies in a rapidly changing market, with Nestlé handling the distribution of Nestea in most countries, except Andorra, Bulgaria, Canada, Portugal, Romania, Serbia and Spain, where Coca-Cola Company retained a license.[4][5]
In 2019, S.Trek Logistics Ltd. took over distribution in Malta.[6] In the same year, Nestle rebranded Nestea as a natural product.[7] The new recipe, launched by Nestlé after the end of the joint venture, no longer contains artificial colors and flavors,corn syrup orGMO ingredients.[7] In addition, Nestea ready-to-drink iced tea is made withstevia extract and can be found in different flavors, such as lemon, raspberry and peach.[8] The new recipe sources its tea leaves fromNilgiri,Sri Lanka,Kenya andIndonesia.[9] At the beginning of 2020,Maspex took over distribution of Nestea in Central and Eastern Europe, including Hungary and Romania, and introducing the drink to Poland.[10]
Coca-Cola's remaining regional rights to Nestea expired at the end of 2024; production and distribution was licensed toKeurig Dr. Pepper in Canada,[11]S.A. Damm in Spain, Andorra and Gibraltar,[12][13][14] and Ahembo in the Canary Islands[15] while Nestlé took distribution in-house in Portugal.[16] Coca-Cola rebranded its Nestea products in Canada as Fuze, maintaining the same formulations it used for Nestea.[11]
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