| Neethaane En Ponvasantham | |
|---|---|
 Theatrical release poster | |
| Directed by | Gautham Vasudev Menon |
| Screenplay by | Reshma Ghatala Gautham Vasudev Menon |
| Story by | Reshma Ghatala |
| Produced by | Elred Kumar Reshma Ghatala Gautham Vasudev Menon Venkat Somasundaram |
| Starring | Jiiva Samantha Ruth Prabhu |
| Cinematography | M. S. Prabhu Om Prakash S. R. Kathir Jomon T. John Santhana Krishnan Ravichandran Manoj Paramahamsa |
| Edited by | Anthony Gonsalvez Praveen Antony S. Kubenderan S. Raghunath Varma Jyoti Chetia Renganaath Ravee |
| Music by | Ilaiyaraaja |
Production company | |
| Distributed by | RS Infotainment |
Release date |
|
Running time | 145 minutes |
| Country | India |
| Language | Tamil |
Neethaane En Ponvasantham (transl. You are my Golden Springtime) is a 2012 IndianTamil-languageromantic drama film co written, co produced and directed byGautham Vasudev Menon, starringJiiva andSamantha.[1] It was shot and released simultaneously in Telugu asYeto Vellipoyindhi Manasu, withNani replacing Jiiva, while the team also briefly filmed an incomplete Hindi version,Assi Nabbe Poorey Sau, withAditya Roy Kapoor in the male lead, and Samantha playing the female lead in all the three versions. The film was based on a story written by Reshma Ghatala, who produced the film alongsideElred Kumar, Venkat Somasundaram, and Menon. The cinematography was handled byM. S. Prabhu andOm Prakash.
The film's background score and soundtrack were composed byIlaiyaraaja which went on to become a chartbuster, and the soundtrack album sold a record 8.5 million units through various platforms on its release. The film was released on 13 December 2012, receiving positive to mixed reviews from critics, before enduring a good run at the box office.
The film was praised for its ravishing music and the chemistry between the lead actors; Jiiva and Samantha were appreciated for their performances, although the film's screenplay was criticised. At the end of its theatrical runNeethane En Ponvasantham received a number of awards, including theFilmfare Award forBest Tamil Actress for Samantha.[2]
The film begins with Varun (Jiiva) gaining admission to an engineering college. He and his friends one day participate in a cultural programme, where Varun finds his childhood sweetheart Nithya (Samantha Ruth Prabhu) participating in a dance show. He begins wooing her by singing on stage and later meeting her. As they meet, the film rewinds to their early days when both were in third standard. They had become good friends after a small incident and their friendship had blossomed. But due to a misunderstanding, Nithya had decided not to meet Varun and to never talk with him. However, as destiny would have it, they meet again in their tenth standard. Nithya initially hesitates to talk with Varun, but sheds her inhibitions once Varun breaks the ice between them, and resumes her friendship with him. Nithya is elected as the pupil leader in school and as a pupil leader she is in constant interaction with Deepak, another pupil leader and her classmate, much to the dismay of Varun. As a result, they have another fallout.
The film moves to their current meeting in the college. Both forget their past misgivings and become friends again. This time, they fall in love. During the vacations, Nithya leaves India and Varun is left for himself. Varun's elder brother who works in a software company, wants to marry his colleague and confesses the same to his parents. His parents oblige by offering to negotiate with the girl's parents. However, his parents are humiliated at the negotiations. Varun, in the process of consoling them, realises that despite their embarrassment, his brother and parents care about him rather than themselves. He then decides to take his studies more seriously and begins preparing for CAT. Nithya comes back to India and sees Varun not spending enough time with her due to his busy schedule. Nithya too initially understands his situation. However, when she learns that Varun is going to IIM Kozhikode, she too proposes to go with him. Varun rejects her proposal citing that he is going to stay in a hostel as staying outside in a rented house would be too costly for his family. This leads to a heated argument between the two and eventually ends up in another break-up between them.
After graduating from IIM and landing a job, Varun goes about finding Nithya. He goes to Manapad in Tamil Nadu where Nithya is working as a school teacher at a tsunami relief camp. Nithya refuses to talk to him even after many attempts by Varun to start a conversation. When he finally gets her to talk, she rejects his advances saying that she is happy with her current position. Disgusted at her rejection, Varun leaves the place. After some days, Nithya invites Varun to her sister's marriage. At the same time, Varun also invites Nithya to his engagement. Nithya, shocked and surprised at this sudden development realizes that she couldn't fully understand Varun and breaks down before her sister. However, to the surprise of Varun, she attends his reception, which makes him think twice about his marriage. He realises that he is still in love with Nithya. So he breaks his current engagement with the consent of his father and goes to Nithya's home to win back her confidence. Nithya too apologizes to Varun about her past behaviour. They confess their feelings to each other and the film ends with a note being shown that they are happily married and continue to quarrel and love each other.
After agreeing terms withRS Infotainment to direct their next venture, Gautham Menon co-wrote a screenplay based on a story by Reshma Ghatala. The director then metJiiva to discuss a potential collaboration in May 2011 for his next venture, which would begin following the completion of his current projectEkk Deewana Tha.[3] Menon then cast Jiiva in the Tamil version of a bilingual film that he had originally planned to make featuringRam andSamantha.[4][5] Film editorAnthony, cinematographerManoj Paramahamsa and composerA. R. Rahman were all touted to be a part of the film;[6] however M. S. Prabhu replaced Paramahamsa and in December 2011 sources indicated that Rahman too would probably not work for this film, owing to his other commitments.[7] Reports subsequently suggested thatHarris Jayaraj may work with Menon again,[8] but the composer dismissed those few days later.[9] Menon clarified that he never announced any music director for the film and that he wanted to keep it as a surprise.[10] In late January 2012,Ilaiyaraaja confirmed that he would be working with Gautham Menon.[11][12]
A Telugu and a Hindi version, titledYeto Vellipoyindhi Manasu andAssi Nabbe Poorey Sau, were also being simultaneously made, withNani in the former andAditya Roy Kapoor playing the lead role in the latter, while Samantha played the female lead in all versions.[13][14][15] Initial suggestions indicated that the film was also set to be titledNithya, after Samantha's character in the film, but this turned out to be untrue.[16] The title was revealed through the first publicity posters to beNeethaane En Ponvasantham, inspired by a song from the 1982 filmNinaivellam Nithya. An official announcement was made by the producers of the film, RS Infotainment, that a photo shoot was planned in August and the film would also shoot portions across the United Kingdom.[17] To prepare for his role, Jiiva had to lose weight for the film and had to undertake diet regimens and work out sessions to get in shape for the character. Furthermore, it was revealed that he would sport three different looks in the film as the film encompasses 15 years.[18] Ravi Raghavendra andAnupama Kumar were added to the cast to play Jiiva's parents, whileSanthanam was also chosen to play a college student in the film.[19][20] Film historianMohan Raman's daughter Vidyullekha Raman,[21] a theatre artist,[22] made her acting debut in this film as the female lead's friend.[23]
The film had been set to begin the first schedule on 15 August 2011 but delays led to it only starting fortnight later.[24] It eventually commenced the initial shoot from 29 August 2011 with a photo shoot held and publicity posters were released the following week.[25] The team shot acrossChennai in the first week of the first schedule, with scenes filmed at the cinema multiplex Mayajaal and at a coffee shop, Cafe Coffee Day, on the East Coast Road.[26] Many scenes were shot in SSN College of Engineering nearKelambakkam, a college in Chennai, where Jiiva's character was shown to be studying. The film was shot alongside the two other versions, with the film shooting the same scene thrice with the various casts.[27] In late August 2012, important scenes were canned inKalpakkam.
TheHindi remake of the film was temporarily stalled, following the box office failure ofEkk Deewana Tha and Menon noted he planned to observe the reception of the Tamil and Telugu versions and then probably go ahead with its remake in Hindi after completing pending projects.[28] However, Gautham Menon insisted that only Aditya's dates had been a problem and that instead the team would go ahead with the Tamil and Telugu release while postponing the Hindi version.[29] Although statements were released byPhoton Kathaas suggesting the venture was set to resume, it has been indefinitely shelved.[30][31][32]
Menon approachedIlaiyaraaja to compose music for the film. The soundtrack album consists of eight tracks, with lyrics penned byNa. Muthukumar, replacing Gautham Menon's usual associate lyricistThamarai for the first time.[33] 7 singers have lent their voices for the songs, including composerIlaiyaraaja,Karthik, Raaja's sonYuvan Shankar Raja,N. S. Krishnan's grand daughterRamya NSK,Suraj Jagan,Sunidhi Chauhan andBela Shende.[34] Touted as one of the most anticipated musicals of 2012 in Tamil cinema,[35] the production house sold the musical rights at an altitudinous price of₹22 million (US$260,000), setting a record price for audio rights acquirement which were sold toSony Music India.[36][37] Over one lakh audio CDs were booked in advance, prior to the audio launch.[38]Neethaane En Ponvasantham's soundtrack was released on 1 September 2012 at theJawaharlal Nehru Indoor Stadium, Chennai in a grand event,[39][non-primary source needed] during which the songs were performed live by the original artists along with the Anglo-Indian Music Productions orchestra and Hungarian session musicians who had also worked on the film's score.[40][41][42]
Neethaane En Ponvasantham was given aU certificate by theIndian Censor Board, without any cuts.[43] The movie along with itsTelugu version saw worldwide release on 14 December 2012, clashing withPrabu Solomon'sKumki, both becoming the most anticipated films of the year, because of the success of the soundtrack.[44] Two days before the release ofNeethaane En Ponvasantham along withKumki, the advanced bookings for the first weekend were sold out.[45]
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Neethanae En Ponvasantham took a grand opening, grossing around₹8.7 million (US$100,000) in its first two days in Chennai. The film grossed₹175.5 million (US$2.1 million) at the Chennai box office in the 16th weekend. It totally grossed₹475 million (US$5.6 million).
The first poster ofNeethane En Ponvasantham depicting the lead pair was unveiled in early September 2011.[46] On Valentine's Day 2012, a teaser trailer of 50 seconds featuring Samantha and Jiiva with an instrumental version of the song "Neethaane En Ponvasantham" playing in the background was released, claiming the film to be a Summer 2012 release.[47] However, due to the lead actors' other commitments that shifted dates of filming, eventually release was rescheduled to 4th quarter of 2012.[48] On 1 September 2012, the official theatrical trailer of the film was released.[49] The response to the theatrical trailer was highly positive, that it crossed 1.2 million views in two days of its release, breaking the record of the most ever viewed Tamil film trailer held earlier byBilla 2.[50][51]
Neethaane En Ponvasantham received mixed reviews upon release.The Times of India rated it 3.5 out of 5 and called it "an ideal date movie, despite the slow pace and the flaws".[52] Vivek Ramz ofin.com rated it 3 out of 5 and wrote, "Neethaane En Ponvasantham is not a bad film at all and has its moments, but one expects more from director of Gautham's calibre. Overall, it's a one-time watch!"[53]OneIndia gave the film 3/5 stars, saying, "LikeVinnaithaandi Varuvaayaa andVaaranam Aayiram, the film runs in a slow pace and at parts it is boring."[54] However, Pavithra Srinivasan ofRediff gave the movie 2.5/5 stars, calling the movie "disappointing... The second half of the story is full of tears, recriminations and quarrels that make little sense. The arguments and debates...fall flat, and you get tired of the back-and-forth."[55]IBN Live said the movie "sadly...fails to engage the audience with its clichéd presentation".[56]
| Ceremony | Category | Nominee | Result |
|---|---|---|---|
| Vikatan Awards | Best Actress | Samantha Ruth Prabhu | Won |
| Tamil Nadu State Film Awards | Best Actor | Jiiva | Won |
| Best Actress- Special Prize | Samantha Ruth Prabhu | Won | |
| Vijay Awards | Best Actress | Samantha Ruth Prabhu | Won |
| Best Female Playback Singer | Ramya NSK | Won | |
| 60th Filmfare Awards South | Best Actress – Tamil | Samantha Ruth Prabhu | Won |
| Best Music Director | Ilaiyaraaja | Nominated | |
| Best Female Playback Singer- Tamil | Ramya NSK | Won | |
| 2nd South Indian International Movie Awards | Best Actress | Samantha Ruth Prabhu | Nominated |
| Best Music Director | Ilaiyaraaja | Nominated |