 | |
 Two Oats 'n Honey Nature Valley bars | |
| Product type | Granola bars |
|---|---|
| Owner | General Mills |
| Country | United States |
| Introduced | 1975; 50 years ago (1975) |
| Tagline | We are better outside |
| Website | www |
Nature Valley is an American brand of snack bars owned byGeneral Mills.
They produce a variety of cereal bars andgranola bars. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'. Their selection can be categorized as crunchy bars,protein bars, fruit and nut bars, and various nut bars.[1]
Nature Valley first launched with a granola cereal, but after realizing that their product could not be eaten outside and on the go, they introduced its granola bar in 1975.[2] The brand later introduced more types of granola bars such as: crunchy, chewy, clusters, nut, yogurt coated and protein packed.[3]
| Historical figures |  | |
|---|---|---|
| Cereals | ||
| Brands | ||
| Pillsbury | ||
| Snacks | ||
| Dairy | ||
| Baking | ||
| Natural & organic | ||
| Former | ||
| Other | ||
| Key innovations | ||
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