National Supermarkets was agrocerychain in both theSt. Louis, Missouri, andNew Orleans, Louisiana, areas of the United States. Both firms were owned byLoblaw Companies of Canada, but in June 1995, they were sold by Loblaw toSchnucks Markets.[1] Immediately after that, per theFTC, Schnucks sold the National New Orleans division toSchwegmann Brothers Giant Supermarkets ofMetairie, Louisiana, which later sold them toGreat A&P, which finally sold them toRouse Markets in 2007. National itself had cemented the number two spot in St. Louis by acquiring several formerKroger locations and the Kroger distribution center in the market when the latter exited St. Louis in 1986. Kroger and National had been battling for the number two and three spots since the 1970s, swapping rankings several times over throughout the 1970s and 1980s.
New Orleans and St. Louis represented the last two divisions of National Supermarkets, a.k.a.National Tea, which originated inChicago in 1899, making the chain one of the oldest in the USA. It was also one of the largest, ranking as the fifth largest in the late 1960s, only A&P,Safeway, Kroger, andFood Fair were larger. Loblaw bought the company in 1955. Among the chains National acquired were Miller's (Denver), Standard (Indianapolis), and Applebaum's (Minneapolis-St. Paul). Besides the National and Standard banners, Big D and Del Farm banners were used in the Midwest and That Stanley! was used in the South.
At its height, National's footprint extended from westernPennsylvania toColorado, with stores inDenver,Sioux Falls,Minneapolis-St. Paul,Milwaukee,Pittsburgh, theQuad Cities,Indianapolis,Chicago,Youngstown,Memphis, andNashville. It was the largest supermarket chain serving theMississippi Valley. Major rivals includedJewel,Red Owl,Bettendorf-Rapp (Allied),Kroger,A&P,Dominick's,Eagle Food Centers,Hy-Vee,Marsh,Winn-Dixie, Hill's, Fisher/Fazio's/Costa, Thorofare,King Soopers,Albertsons, andSafeway, depending on the market.
National'slogo was Loblaw's logo turned upside down to look like an "n" instead of an "L".
At the height of theirmarket share in the late 1960s, National Supermarkets' slogans used intelevision advertising included "Super National-Market" and "The Underpricer". In their final years in the 1980s and early 1990s, the National slogan in the St. Louis market was, "You're Important to Us!"
As a condition of buying National from Loblaws, Schnucks had to sell off 24 stores for anti-trust reasons. In 1996, Family Company of America, a group led byBelleville, Illinois, financial consultant James R. Gibson, bought 23 stores from Schnucks and reopened them under the nameNational Markets. However, the new National was unable to make much headway against Schnucks, despite a "Great Grocery Giveaway" promotion where random customers had their day's shopping given to them free of charge, and disappeared for good in April 1999.[2]
After the bankruptcy, it emerged that Gibson had financed the purchase with moneyembezzled from 183 clients of his investment company, among them orphans, accident victims who trusted Gibson to invest money from their settlements, and disabled people who trusted him with their life savings. In 2005, Gibson was sentenced to 40 years in prison for his crimes.[3] He will not be eligible for release until 2036, when he will be 91 years old.[4]
Shortly after closing on September 4, 1987, at the National Supermarket at 4331Natural Bridge Avenue in St. Louis, two men disguised as the cleaning crew made their way into the store where employees were preparing for the next day. They shot seven employees execution-style as they laid on the floor, killing five. It remains one of the worst mass murders in St. Louis history.[5]
At the end of 1994, National operated 28 stores in the New Orleans area (inLouisiana,Mississippi, andAlabama) under the following names:
The former "Real Uptown Superstore" building is still in operation as aRouses supermarket.
Denham Springs, Louisiana, also had a National Supermarket (#18) that was simply known as "Superstore." The building is now a home furnishings store.
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