| "Na Batida" | ||||
|---|---|---|---|---|
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| Single byAnitta | ||||
| from the albumRitmo Perfeito | ||||
| Language | Portuguese | |||
| Released | July 29, 2014 (2014-07-29) | |||
| Recorded | 2014; U.M. Music Studios (Rio de Janeiro,Brazil) | |||
| Genre | ||||
| Length | 2:43 | |||
| Label | Warner Music | |||
| Songwriter(s) |
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| Producer(s) |
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| Anitta singles chronology | ||||
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| Music video | ||||
| "Na Batida" onYouTube | ||||
"Na Batida" (transl. On The Beat) is a song by theBrazilian singer, songwriter and dancerAnitta.[1] Recorded for her first live albumMeu Lugar (2014) and her second studio albumRitmo Perfeito (2014), Anitta composed the song with Umberto Tavares and Jefferson Junior. The recording of the live version took place on February 15, 2014, at theHSBC Arena, while the studio edition was recorded at U.M. Music the same year. The track features a rapid tempo and derives from funk. Na Batida was released as the second single from the project on July 29, 2014 byWarner Music.[2]
Themusic video was released onYouTube on July 29, 2014.o[3] Anitta used a thick stocking to record the video at the Cedros Palace inSão Paulo, in early July. Recording went through the night until 3:00 on day 2. The production was from Conspiração Filmes andSabrina Sato, Yan Acioli was responsible for the looks used by the singer, who was combed by Thiago Fortes and made up by Sandro Brizo.[4] For the recording, she wore four different looks, from long dresses to low-cut bodies.
Anitta choreographed the song in multiple settings: a press conference, on thestreet, in aballet studio, etc. Anitta has a rival who gets jealous of her boyfriend and deflates one of her tires. At the end of the clip, the rival's boyfriend takes Anitta on a motorcycle ride.[5][6]
Anitta informed her fans on June 29 that it would only be released after 500,000 hits with the hashtag "#AnittaNaBatida" showed up onFacebook,Twitter andGoogle+. The test was passed the same day.[7][8] The music video has surpassed 100 million views on YouTube, the singer's fourth to reach that mark.[9]
The singer presented the song live on the television showsEncontro Com Fátima Bernardes on June 11, 2014,[10]Esquenta! on July 13, 2014, on July 26, 2014, onAltas Horas and on October 17, 2014 onPrograma do Jô.[11]
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| Chart (2014) | Peak position |
|---|---|
| Brazil (Brasil Hot 100 Airplay)[12][13] | 3 |
| Brazil (Billboard)[14][15] | 4 |
| Year | Awards ceremony | Award | Results | Ref. |
|---|---|---|---|---|
| 2014 | Prêmio F5 | Hit of the Year | Nominated | |
| 2014 | Multishow Brazilian Music Award | Best Music Video | Won |