| NFL on Prime Video | |
|---|---|
 | |
| Genre | NFL football telecasts |
| Presented by | Al Michaels Kirk Herbstreit Kaylee Hartung Terry McAulay Charissa Thompson Tony Gonzalez Ryan Fitzpatrick Andrew Whitworth Richard Sherman Marshawn Lynch Taylor Rooks Ian Rapoport Sam Schwartzstein |
| Opening theme | “Prime Video Sports Theme” |
| Composer | Pinar Toprak |
| Country of origin | United States |
| Original language | English |
| No. of seasons | 8 |
| No. of episodes | 16 per season (plus 1 preseason game) |
| Production | |
| Production locations | Various NFL stadiums |
| Camera setup | Multi-camera |
| Running time | 180 minutes or until game ends(inc. adverts) |
| Production companies | National Football League Prime Video Originals |
| Original release | |
| Network | Amazon Prime Video/Twitch |
| Release | September 28, 2017 (2017-09-28) – present |
| Related | |
| Thursday Night Football | |
NFL on Prime Video is the branding used for broadcasts ofNational Football League (NFL) games on thesubscription video on-demandover-the-topstreaming andrental serviceAmazon Prime Video and on sister serviceTwitch as part ofPrime Video Sports. Amazon currently holds exclusive streaming rights forThursday Night Football.
Along with Prime Video, the games are also simulcast for free on Prime Video'sTwitch channel and broadcast on localover-the-air networks in the markets of the playing teams.[1][2][3]
On April 4, 2017, it was announced thatAmazon had acquired non-exclusive streaming rights to the 10 broadcast television games for the2017 season over theirAmazon Prime Video service, under a deal valued at $50 million, a five-fold increase over the $10 million paid byTwitter. The streams were exclusive to paidPrime subscribers.[4][5][6] Amazon planned several special features for its inaugural game, including broadcasting alternate feeds withSpanish,Portuguese, and a secondary English broadcast featuring soccer commentatorsRoss Dyer andTommy Smyth (intended for international viewers unfamiliar with therules and terminology of American football), and a pre-show hosted byTiki Barber andCurtis Stone.[7][8][9][10]
Amazon renewed its digital rights for the2018 and2019 seasons; in contrast to 2017 in which the games required a Prime subscription, for 2018 and 2019, Amazon also carried game coverage for free on its live streaming platformTwitch.[11] Alongside the mainFox feed, British English, and Spanish options, the Amazon Prime streams offered an alternate commentary feed featuringESPN anchorHannah Storm and NFL Network chief correspondentAndrea Kremer — the first all-female commentary team in NFL history.[12] The Twitch streams offer access to the service's standardchat room (along with special football-themedemotes), an interactive extension, and co-streams featuring prominent personalities, while streams on Amazon Fire devices offer integration with theX-Ray feature to access statistics and other content.[13]
On April 29, 2020, Amazon renewed its digital rights through the 2022 season, maintaining the 11TNF simulcasts and digital content.[14] For its simulcasts, Amazon replaced the British feed with a new "Scout's Feed" with extended analysis byBucky Brooks andDaniel Jeremiah, andNFL Next Live on Twitch (with viewer interactivity).[15] For the 2020 season, Prime Video offered multiple announcer options;NFL Next on Prime Video, live and on-demand on Tuesday nights, hosted byChris Long,Kay Adams,Andrew Hawkins, and James Koh; X-Ray, offering real-time access to live statistics and insights; and new shows on Twitch, includingThe NFL Comments Box andThe NFL Machine.[16]
In March 2021, Amazon acquired rights to become the exclusive broadcaster ofThursday Night Football initially starting with the 2023 season and running through 2033, paying approximately $1 billion per year to become the first streaming service to exclusively carry a package of NFL games.[17] Regular season games on Thursday nights will increase from 12 to 15 per year, and the package will also include one preseason game per year.[18] Amazon will now be producing its own football game broadcasts, after previously picking up feeds from other networks.[19] The deal also includes pre-game, halftime, and post-game shows, plus in-game highlights and original NFL programming.[20] Because Prime Video is a subscription streaming service, the NFL will require Amazon to have its games syndicated onover-the-air television stations in the local markets of the competing teams. For example, if a Patriots-Steelers game airs onTNF, it needs to air on one TV station in Pittsburgh, and on one TV station in Boston. (The 2023 game between both aforementioned teams aired onWPXI in Pittsburgh, and onWFXT in Boston.)[21] A couple months later, it was announced that Prime Video would take overTNF a year earlier than originally announced in2022, making the deal 11 years. The annualNFL Kickoff Game and the annualprimetime game on Thanksgiving night (both of which take place on Thursday nights) aren't part of theTNF package, and therefore, air nationally onNBC instead via itsSunday Night Football Package.[citation needed]
On April 29, 2020, as part of Amazon's renewal of its digital rights through the 2022 season, Amazon acquired the exclusive international rights to one late-season game produced byCBS), it would be the first game to only be nationally available on a streaming platform.[14] Prime Video, along with Twitch, Verizon, the NFL app, and the two teams' local stations, aired this game on December 26, 2020, featuring theSan Francisco 49ers andArizona Cardinals. It averaged 4.8 million viewers.[22] The Amazon exclusive game did not return for the2021 season.
Beginning with the2023 season, Prime Video has broadcast an NFL game onBlack Friday, the day afterThanksgiving. Like with the traditionalTNF games, the Black Friday game also needs to air on local television stations in both teams' media markets. (The 2023 Black Friday game aired onWNYW in New York City, and onWFOR-TV in Miami.)[23][24]
IfChristmas Day falls on a Thursday, Prime Video will air its traditionalTNF game on Christmas night. For example, Christmas Day will take place on a Thursday in 2025, and Prime Video will air its traditionalTNF game after theNetflix Christmas doubleheader is finished. The Christmas game on Prime Video also needs to be simulcast on local television stations in both teams' media markets.[25]
In October 2020,Amazon acquired the rights to stream its first NFL playoff game on Prime Video as part of its digital rights to the league: a simulcast of one ofCBS's NFC Wild Card games.[26] This game eventually was the one on January 10, 2021, between theChicago Bears and theNew Orleans Saints. The game was also available onNickelodeon.[27]
On January 16, 2022, Amazon streamed its second NFL playoff game between theSan Francisco 49ers andDallas Cowboys. It was also a simulcast of a CBS/Nickelodeon broadcast.[28]
In 2024, Amazon signed a multi-year agreement to stream oneWild Card playoff game per season.[29][25][30] Like with the regular season games, the Wild Card playoff game also needs to be simulcast on local television stations in both teams' media markets. (The January 2025 Wild Card game aired onWPXI in Pittsburgh, and onWMAR-TV in Baltimore.)
The 2020 NFL Holiday Blitz on Prime Video featured a week-long slate of original content with celebrities and athletes includingAction Bronson,Quavo,Cari Champion,Victor Cruz andChad Johnson.[31]
| Year | Week/Round | Date | Away team | Final Score | Host Team | Stadium | Simulcast | Game Notes |
|---|---|---|---|---|---|---|---|---|
| 2020 | 16 | December 26 | 49ers | 20–12 | Cardinals | State Farm Stadium | Exclusive telecast produced by CBS | |
| 2021 | Wildcard playoff | January 10 | Bears | 9–21 | Saints | Mercedes-Benz Superdome | National CBS | Simulcast of CBS coverage Alternate presentation onNickelodeon |
| 2022 | January 16 | 49ers | 23–17 | Cowboys | AT&T Stadium |
{{cite web}}: CS1 maint: multiple names: authors list (link)The Wild Card deal, which was originally reported as a one-year pact this time last year, will run through the 2032 season ... Amazon reportedly paid around $150 million to stream the game in 2024, but it is not known what the escalators are for the subsequent seven years.
