Thetelevision and radio rights to broadcast NASCAR are among the most expensive broadcast rights of any American sport, with the current[when?] television contract withAmazon Prime Video,CW Sports,Fox Sports,NBC/USA Sports andTNT Sports being worth aroundUS$8 billion.
In the early days ofNASCAR, sports programs likeCBS Sports Spectacular andABC Wide World of Sports would air video highlight packages of the races. These packages were typically 15 to 30 minutes long and were cut from film of the entire race, similar to video packages created byNFL Films. For major races like theDaytona 500,ABC Sports would show footage live for a certain number of laps at the beginning, then show the end of the race. A few races were shown in their entirety in the 1970s, but these were always recorded and shown days or weeks later.[citation needed]
In 1979,CBS Sports televised the1979 Daytona 500 live from start to finish. With the introduction ofESPN in 1981, more races began being shown live in their entirety. Since 1992, all NASCAR races have been shown from start to finish, and all have been shown live since 1997. Until 2001, race tracks struck individual agreements with networks to broadcast races, but in order to capitalize on the growing popularity of the sport NASCAR announced in 1999 that television contracts would now be centralized; that is, instead of making agreements with individual tracks, networks would now negotiate directly with NASCAR for the rights to air a package of races.[citation needed]
One of the earliest telecasts of a NASCAR race was the1960 Daytona 500, parts of which was presented as part ofCBS Sports Spectacular, with announcerBud Palmer.[2]
Between that broadcast and 1979, there were three main sources of NASCAR telecasts:[citation needed]
The following table is a list of races fromNASCAR's top three series that have beenbroadcast partially or in their entirety on television during the 1960s.
| Race Number | Race Date | Race title | Race Track | Series | Network | Lap-by-Lap Commentator | Analysts | Pit Reporters | Notes |
|---|---|---|---|---|---|---|---|---|---|
| 2 of 44 | February 12, 1960 | 100 Mile Qualifying Races | Daytona International Speedway | NASCAR Grand National Division | CBS | Bud Palmer | First ever NASCAR broadcast. | ||
| 3 of 44 | |||||||||
CBS Sports PresidentNeal Pilson and motor-sports editorKen Squier believed that Americans would watch an entire stock car race live on television. On February 18, 1979,CBS presented the first flag-to-flag coverage of theDaytona 500.[5][6]Richard Petty won NASCAR's crown-jewel race for the sixth time, but more attention was drawn by the post-race fight on the track's infield betweenCale Yarborough andDonnie Allison, who crashed together on the final lap while leading.[5] The race drew incredible ratings, in part due to the compelling action both on and off the track, and in part because a major snowstorm on theEast Coast kept millions of viewers indoors.[7]
As time passed, more Winston Cup races ended up on TV.ESPN broadcast its first race in 1981, fromNorth Carolina Motor Speedway[8] (its first live race was later in the year atAtlanta International Raceway), andTNN followed in 1991. All Cup races were nationally televised by 1985; networks struck individual deals with track owners, and multiple channels carried racing content. Many races were shown taped and edited onWide World of Sports and syndication services likeMizlou andSETN, but almost all races were live by 1989. By 2000, the last year of this arrangement, six networks televised at least one Cup series race:CBS,ABC,ESPN,TNN,TBS, andNBC.
At the same time, a growing number of races in theBusch Grand National Series andNASCAR Truck Series were made available for broadcast, and some track owners even included support races in lesser series. Likewise, Winston Cup qualifying rounds aired on ESPN2 or regional sports networkPrime Network.
NASCAR sought to capitalize on its increased popularity even more, so they decided that future deals would be centralized; that is, the networks would negotiate directly with NASCAR for a regular schedule of telecasts.
On December 15, 1999Fox Sports,FX, NBC andTurner Sports agreed to pay$2.4 billion for a new six-year television package, covering the Winston/Nextel Cup Series and Busch Series schedules.
ESPN retained the rights to the Truck Series through 2002 under a separate contract. Beginning in 2003, Speed Channel bought out the rest of ESPN's contract and became the exclusive broadcast home of that series.
Initially, practice and qualifying sessions would alternate between Fox Sports Net and FX during the Fox/FX portion of the season, and between TNT and CNNSI during the NBC/TNT portion of the season. By the end of 2002, Speed had replaced Fox Sports Net and (due to CNN/SI shutting down in the spring of 2002) a deal was arranged with NBC/TNT to move most practice and qualifying sessions to Speed, as well using NBC/TNT's production team and Speed graphics.[citation needed]
Late in 2005, NBC announced that they no longer wanted to carry NASCAR races on their schedule. ABC/ESPN took the opportunity to regain the series. On December 12, 2005, NASCAR announced its next TV contract: eight years at $4.8 billion with Fox/Speed Channel, ABC/ESPN, and TNT.[15] This time, the deal bundled the Truck Series alongside the Sprint Cup and Nationwide series:
Starting in 2006, NBC was paying $2.8 billion for six years ofSunday night telecasts of theNational Football League. The new NFL and old NASCAR deals overlapped in 2006, which forced some postrace coverage at NBC races to air onCNBC. FX stopped airing sporting events from 2006 to 2010. (It did show the ninth inning of a rain-delayedFox game between theNew York Yankees and theBoston Red Sox when it conflicted with the start of the2008 Subway Fresh Fit 500, as well as other games which overran into the starts of NASCAR races. Beginning in 2010, Fox's MLB games during NASCAR Saturdays were shifted to early in the afternoon.)[citation needed]
The new contracts increased the amount of coverage from each weekend's races. When the 2007 season began, all practices for NASCAR Cup Series races were televised, whereas only the final practice ("happy hour") had been televised before. In addition, all Nationwide Series final practices and qualifying sessions were shown; before, a few qualifying sessions were not seen and only a handful of practices were seen. Most, if not all, truck series time trials are also broadcast.[citation needed]
From 2007 to 2010, average race viewership fell from 7.85 million at its height to 5.99 million, according to theSports Business Journal.[19]
Starting in 2013, Spanish-language networkFox Deportes has aired select NASCAR Cup races either live or delayed.[20]
In August 2013, Speed was replaced byFox Sports 1, and Fuel TV byFox Sports 2. All Truck Series races remained on Fox Sports 1, while practice and qualifying sessions and regional series races alternated between Fox Sports 1 and 2 depending on scheduling. For North American markets outside of the United States, coverage of some NASCAR events carried by Speed at the time remained on an international version of Speed (nowFox Sports Racing) that operates in the regions.[21]
In 2014, the Sprint Unlimited moved to Fox Sports 1. Owing to the increased viewership of qualifying sessions under the new "group" knockout format, and being the firstrestrictor plate race under the new system, qualifying coverage for that year'sAaron's 499 was moved to Fox, marking the only other race besides the Daytona 500 to have a qualifying round televised on broadcast television.[22]
The broadcast teams for each package during this period are as follows:
Bill Weber was forced to leave TNT shortly before the 4th race of TNT's schedule. Officially, Turner says it was due to a personal matter; howeverUSA Today reported that it was due to an incident at a hotel the night before the race.[citation needed] Ralph Sheheen stepped in as announcer for the last 3 races on TNT in 2009. Adam Alexander filled in on pit road for the last 2 races, before moving to the announcer booth for 2010 and beyond. Sheheen returned to pit road, where he remained until the end of TNT's contract. TheNASCAR on TNT Live show was discontinued and morphed into an hour-longCountdown to Green which was hosted by Alexander.
On October 15, 2012, NASCAR and theFox Sports Media Group (FSMG) announced a new $2.4 billion eight-year deal, a 30% increase from their previous deal.[25] On July 23, 2013, NASCAR and theNBC Sports Group announced a new $4.4 billion ten-year deal.[26][27][28] Ten days later on August 1, 2013, NASCAR and Fox extended and expanded their agreement, paying an additional $1.4 billion to do so, to complete NASCAR's new TV package through the 2024 season.[29][30] NBC reportedly bid over 50% more than ESPN and Turner for their portion of the package, despite Turner and ESPN expressing interest in continuing their relationship with NASCAR.[31]
ESPN no longer broadcast NASCAR for the foreseeable future, while TNT no longer broadcast NASCAR until 2025 (see below). The new contract succeeded a partnership with Turner Sports and ESPN which it was paid by $4.8 billion that was covered by the previous contract which was eight years that began in 2007.
In July 2023, broadcast networkThe CW signed a TV rights deal to broadcast theNASCAR Xfinity Series from 2025 to 2031 for an estimated $115 million annual fee.[32]
In November 2023, NASCAR announced a television and streaming deal for theNASCAR Cup Series from 2025 to 2031 for a $1.1 billion annual fee.[33][34]Fox Sports andNBC Sports will distribute 14 Cup races each, with five and four races on their broadcast networks respectively. Fox Sports will continue to air early season spring races including theDaytona 500, while NBC will continue to show late-season fall races including the entire NASCAR Cup Series playoffs.Amazon Prime Video will stream five Cup races in the early summer, as well as practice and qualifying for the first half of the season except for the Clash, Daytona 500 and All-Star Race.TNT will show the remaining five Cup races in the late summer, which will also be streamed onHBO Max. Practice and qualifying for the second half of the season will air onTruTV and HBO Max. It was also announced that Fox Sports would continue its arrangement with theNASCAR Truck Series from the previous media deal.Starting in 2026,Versant, a company formed after a spinoff of most of NBCUniversal's cable channels, will produce NBC and USA Network broadcasts as part ofNASCAR on USA Sports, of which NBC will broadcast only 4 races.
Below is a table (1960–present) of eachNASCAR Cup Series points race and the network upon which it was broadcast:
Note: This table reflects the network upon which each race was predominantly shown, and does not reflect in-race movements, rain delays, and pre-emptions due to time constraints or other commitments, Non-points races from these seasons (Busch Clash,NASCAR All-Star Race and All-Star open,1988 Goodyear NASCAR 500,NASCAR Thunder Special Suzuka,Coca-Cola 500 (Motegi), andDaytona Duels (even though it has awarded points since 2017)) are also not listed.
| Color Codes: | CBS Sports | TNT Sports (TNT, TBS) | ABC | ESPN | TNN | Fox Sports (FOX, FS1) | FX | NBC Sports (NBC, NBCSN, CNBC) | USA | Amazon Prime Video | Other | None |
|---|
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Currently, three separate networks cover NASCAR races on radio:
From 2002 to 2006, all races were heard onXM channel 90 across the continental United States. In 2007, national satellite radio rights moved toSirius channel 90. Among the programs onSirius NASCAR Radio are a weekly program co-hosted by TV pit reporterMatt Yocum andTony Stewart, and a morning drive time show formerly hosted by David Poole ofThe Charlotte Observer and Marty Snider of NBC and TNT.The Morning Drive is now hosted by MRN turn announcerMike Bagley and MRN lead writerPete Pistone. PRN's Jim Noble andRichard Childress Racing Museum curator and former fuelerDanny "Chocolate" Myers host the afternoon show calledTradin Paint. Longtime MRN turn announcerDave Moody hostsSiriusXM Speedway. PRN pit reporter and turn announcer Brad Gillie co-hosts theLate Shift withKenny Wallace. He's also the regular host of the weekend showPress Pass. Pat Patterson, also PRN turn announcer, hosts the weekend showThe Frontstretch.
Following the merger ofXM and Sirius,Sirius NASCAR Radio is heard on the XM through the "Best of Sirius" package on channel 90.
Both networks also have affiliation deals with hundreds of local radio stations. Many stations sign with more than one of these networks to ensure coverage of the entire season. However, for Indianapolis, if there is a conflict between the INDYCAR Radio affiliate and the radio station that carries NASCAR races, the INDYCAR Radio affiliate has first choice of carrying the race.
In 2020, NASCAR created a worldwide television feed for broadcasts outside the United States.
| Country | TV Network | Language | Free-to-air /Free-to-view / Pay | Trucks | O'Reilly | Cup | Notes |
|---|---|---|---|---|---|---|---|
| Africa | SuperSport | Varies | Pay | Live | Live | Live | |
| Australia | Fox Sports | English | Pay | No | No | Live | |
| Austria | Sportdigital1+ | German and English | Pay | No | No | Live | Deal until 2027.[36] |
| Brazil | Xsports | Portuguese | Free | No | No | Live | [37] |
| PicTV | Free | Live | Live | Live | Deal until 2027. All races are broadcast via streaming.[38][39] | ||
| Bulgaria | Max Sport | Bulgarian | Pay | No | No | Live | |
| Canada | TSN | English | Pay | No | Live | Live | All Practices, Qualifyings, and Xfinity races streaming on TSN+. Select Cup races are simulcast onCTV.[40] |
| USA Network | Pay | No | Live | No | |||
| CTV Speed Channel | Pay | Live | No | No | |||
| Fox Sports Racing | Pay | Live | No | No* | *Simulcast of Practices, Qualifyings and Exhibition Races broadcast on FS1/FS2 | ||
| RDS | French | Pay | No | Live* | Live* | *Subject to other live events. | |
| Croatia | Sport Klub | Croatian | Pay | No | No | Live | Commercial-free. |
| Czech Republic | Arena Sport | Slovakian | Pay | No | Live | No | Commercial-free. |
| France | Automoto La chaîne | French | Pay | No | No | Live | |
| Germany | Sportdigital1+ | German and English | Pay | No | No | Live | Deal until 2027.[36] |
| Greece | ANT1+ | Greek | Pay | No | No | Live | Deal until 2026.[41] |
| Hungary | Arena4 | Hungarian | Pay | Live | Live | Live | Races streaming on Net4+. |
| Match4 | Pay | Live | Live | Live | |||
| Ireland | Premier Sports | English | Pay | Live | Live | Live | Commercial-free. Deal until 2026. |
| Japan | Gaora Sports | Japanese | Pay | No | No | Live | Broadcasts select races. |
| Abema | Free | No | No | Delayed | |||
| Macau | SPOTV | English | Pay | No | No | Live | |
| Mexico | Fox Sports 3 | Spanish | Pay | Live | Live | Live | |
| TelevisaUnivision | Free | Highlights | Highlights | Live* and Highlights | *Mexico City race will be shown live onCanal 5. All races and highlights are streamed onViX.[42] | ||
| Middle East andNorth Africa | Dubai Sports | English Arabic | Free | No | No | Live | |
| Mongolia | SPOTV | English | Pay | No | No | Live | |
| Netherlands | Ziggo Sport Totaal | Dutch | Pay | Live | Live | Live | Commercial-free. Choice between the original or Dutch Commentary. Deal until 2029.[43] |
| New Zealand | ThreeNow | English | Free | No | Live | Live | Highlights of all races are broadcast on CRC Motorsport.[44] |
| Poland | Motowizja | Polish | Pay | No | No | Live/Delayed | Highlights produced in addition to every race. |
| Portugal | Sport TV | Portuguese | Pay | Live | Live | Live | Commercial-free. |
| Scandinavia | V Sport Motor | Norwegian Swedish | Pay | Live | Live | Live | Commercial-free. |
| Serbia | Sport Klub | Serbian | Pay | No | No | Live | Commercial-free. |
| Slovakia | Arena Sport | Slovakian | Pay | No | Live | No | Commercial-free. |
| Slovenia | Sport Klub | Slovenian | Pay | No | No | Live | |
| South Korea | Coupang Play | Korean | Pay | Live | Live | Live | Commercial-free. Sports Pass Limited |
| Southeast Asia (Indonesia,Malaysia,Philippines,Singapore,Thailand, andVietnam) | SPOTV | English | Pay | No | No | Live | |
| Spain | DAZN | Spanish | Pay | Live | Live | Live | Deal until 2026.[45] |
| Switzerland | Sportdigital1+ | German and English | Pay | No | No | Live | Deal until 2027.[36] |
| United Kingdom | Premier Sports | English | Pay | Live | Live | Live | Commercial-free. Deal until 2026.. |
| Country | TV Network | Language | Lap-by-lap | Co-commentator/Analyst |
|---|---|---|---|---|
| Austria | Sportdigital1+ | German | Pete Fink | André Wiegold |
| Brazil | BandSports | Portuguese | Sérgio Lago Octávio Muniz | Lipe Paíga Tiago Mendonça |
| Canada | RDS | French | Didier Schraenen Dominic Fugère (fill-in) | Patrick Carpentier Marc Cantin |
| Czech Republic | Arena Sport | Slovakian | Vlado Kováč | |
| France | Automoto La chaîne | French | Pat Angeli Philippe Chéreau | |
| Germany | Sportdigital1+ | German | Pete Fink | André Wiegold |
| Hungary | Arena4 | Hungarian | Zsolt Kun Zsombor Parrag | Dr. Zoltán Juhász |
| Match4 | ||||
| Japan | Gaora Sports | Japanese | Hiroshi Tsujino Takuya Nakazawa | Masahiuko Amano Robert Yemen |
| Abema | Takao Masuda | Takuma Koga | ||
| Mexico | FOX Sports 3 | Spanish | Juan Carlos Casco | Ricardo "El Pato" Galindo |
| Netherlands | Ziggo Sport Totaal | Dutch | Rick Winkelman | |
| Poland | Motowizja | Polish | Szymon Tworz | Michał Budziak |
| Portugal | Sport TV | Portuguese | Bruno Aguiar José Manuel Costa | |
| Slovakia | Arena Sport | Slovakian | Vlado Kováč | |
| Spain | DAZN | Spanish | David de Sánchez | Javier Quilón |
| Switzerland | Sportdigital1+ | German | Pete Fink | André Wiegold |
Eli Gold has also worked in a play-by-play role with both CBS Sports and NBC Sports in their coverage of NASCAR racing.
{{cite web}}: CS1 maint: bot: original URL status unknown (link){{cite web}}: CS1 maint: bot: original URL status unknown (link)During the 1984 Daytona 500, Mike began working as a pit reporter for CBS. Since CBS only broadcast a few races, he was able to continue working the MRN broadcasts through 1985. During this time, he also continued do public address work at Stafford and actually worked as the promoter at Lime Rock Park, also in Connecticut. Unfortunately, as Mike was really getting into that job and making big plans for the next season, CBS greatly increased his network workload, so he reluctantly had to give up the Lime Rock job. Mike worked for TNN from 1991 to 1995. After that he became primary anchor in the CBS booth for Daytona 500 coverage beginning in 1998 and through 2000, the last year on their NASCAR contract.
{{cite web}}: CS1 maint: bot: original URL status unknown (link)In the four years since NASCAR signed a multibillion-dollar media deal, average race viewership has fallen from 7.85 million at its height to 5.99 million last year, according to the Sports Business Journal.