NASCAR Cup Series at New Hampshire Motor Speedway

NASCAR Cup Series
Venue	New Hampshire Motor Speedway
Location	Loudon, New Hampshire,United States
Circuit information
Surface	Asphalt
Length	1.058 mi (1.703 km)
Turns	4

Stock car races in theNASCAR Cup Series have been held atNew Hampshire Motor Speedway inLoudon, New Hampshire since 1993.

A second race in September was also formerly held at the track from 1997 to 2017 until it was moved toLas Vegas Motor Speedway starting in 2018.^[1]

Mobil 1 301

NASCAR Cup Series
Venue	New Hampshire Motor Speedway
Location	Loudon, New Hampshire,United States
Corporatesponsor	Mobil 1
First race	1993 (1993)
Distance	318.458 miles (512.508 km)
Laps	301[2] Stage 1: 75 Stage 2: 110 Final stage: 116
Previous names	Slick 50 300 (1993–1995) Jiffy Lube 300 (1996–1999) thatlook.com 300 (2000) New England 300 (2001–2003, 2005) Siemens 300 (2004) Lenox Industrial Tools 300 (2006–2007) Lenox Industrial Tools 301 (2008–2012) Camping World RV Sales 301 (2013–2014) 5-hour Energy 301 (2015) New Hampshire 301 (2016) Overton's 301 (2017) Foxwoods Resort Casino 301 (2018–2021) Ambetter 301 (2022) Crayon 301 (2023) USA Today 301 (2024)
Most wins (driver)	Jeff Burton (3)
Most wins (team)	Joe Gibbs Racing (10)
Most wins (manufacturer)	Ford (13)
Circuit information
Surface	Asphalt
Length	1.058 mi (1.703 km)
Turns	4

TheMobil 1 301 is aNASCAR Cup Seriesstock car race held atNew Hampshire Motor Speedway inLoudon, New Hampshire.

Ryan Blaney is the defending race winner, having won it in 2025.

The race has been traditionally run in July, but from 2007 to 2010 it was run in late June or early July as the race preceding theCoke Zero 400 in order to allow that race to run as close to the4th of July as possible. In 2011, the race returned to its traditional mid-July date and it held that date every year until 2025 (except for 2020 when it was held in early August due to schedule changes related to theCOVID-19 pandemic and 2024 when it was held in late June) when the date to was moved to mid-September and the race was made the opening race of the Round of 12 in theNASCAR Cup Series playoffs. From its inaugural running in 1993 through 2007 the race was 300 laps, but afterO. Bruton Smith and his companySMI bought the track, their first date was given the moniker of the extra mile and was increased to 301 laps. In 2008,Kurt Busch won the race after it was called due to rain after 284 laps. One year later,Joey Logano became the youngest winner in NASCAR Cup Series history after the race was also shortened because of rain after 273 laps, at the age of 19 years, 1 month, and 4 days.

From 1997 to 2017 (except in 2001, as it was rescheduled as the season finale due toSeptember 11 attacks on the week of the race's original schedule), a second race was held at the track every September, which came at the expense of the fall race atNorth Wilkesboro Speedway;Jeff Gordon won the inaugural race. From 2004 to 2010, it was theplayoff opener race before being moved toChicagoland Speedway.^[3] Starting in 2018, the fall race would be moved to Las Vegas Motor Speedway.^[4]

During the practice for the July 2000 event,Kenny Irwin Jr. was killed after he lost control of his car, which slammed head on into the wall, causing it to flip onto its side. His cause of death,basilar skull fracture, was the same cause that killed Busch Series driverAdam Petty 2 months prior atBusch 200 at the same track, leading NASCAR to make significant rule changes to maintain driver safety, including an experiment on using arestrictor plate for thesecond New Hampshire Cup race that season.Jeff Burton won the race after leading almost every lap of the race, therefore the experiment was reverted (for Cup cars only) the following year. In second 2003 race, several drivers nearly collided with an immobilizedDale Jarrett who attempted torace back to the caution. NASCAR decided to ban the practice effective from the next race at Dover; instead, NASCAR would freeze the field order immediately at the caution, and allow the first lapped car to gain back a lap. This is officially called the "free pass" by NASCAR, but is widely known by fans and journalists as the "lucky dog" rule.^[5]

Newell Rubbermaid, through itsLenox Industrial Tools subsidiary, was the title sponsor of the first race from 2006 to 2012. Starting in 2008, organizers added an extra lap to represent that Lenox Industrial Tools "is looking for users and suppliers of industrial tools that go the extra mile, whose jobs are physically demanding, day after day, and still find time to contribute to their communities in a meaningful way." The race was dubbed "The Extra Mile at the Magic Mile." Under the Lenox Industrial Tools sponsorship, the race was 318.5 miles (512.6 km) in length while the fall race remained at 317.4 miles (510.8 km). After Lenox Industrial Tools left as title sponsor,Camping World picked up the sponsorship of the event through its RV Sales department for 2013 and 2014, and since the 301 moniker became popular with the fans, NHMS decided to keep their July event 301 laps long. In fact, the first two races with the 301 lap distance did not go the whole distance.^[6]

In 2017, the first race (along with the track's Xfinity Series race the day before) received sponsorship from water sports store Overton's (which is owned byCamping World), branding it the Overton's 301.^[7]

Starting in 2018,Foxwoods Resort Casino, located inLedyard, Connecticut, became the title sponsor of the race after announcing a multi-year sponsorship agreement with the racetrack on May 31, 2018.^[8][9]

In 2022,Ambetter, which was the title sponsor of theXfinity Series race at New Hampshire in 2021, became the title sponsor of the race, replacing Foxwoods.^[10] Before the 2022 Cup Series race at the track, it was announced that Crayon Software Experts, which replaced Ambetter as the title sponsor of theXfinity Series race at New Hampshire in 2022, would sponsor the track's Cup Series race in 2023.^[11] It had been announced the previous week that Ambetter would move their title sponsorship to thespring Cup Series race at Atlanta in 2023.^[12]USA Today became the title sponsor for the2024 race.^[13]Mobil 1 became the title sponsor for the2025 race.^[14]

Unlike other races, the trophy (for the July race only between 1997-2017) is in the form of anAmerican lobster provided by Makris Lobster and Steak House ofConcord, New Hampshire.^[15][16] The restaurant selects the largest lobster in its tank, usually weighing in at 20 lbs or more. After the winning driver poses with the lobster on victory lane, Makris pressure cooks it and sends the meat to the winning pit crew while a taxidermist reassembles the shell and mounts it on a trophy for the driver.^[17][18][19]

There were some exceptions to this tradition. After winning the race in2008,Kurt Busch donated his lobster to theNew England Aquarium; it died shortly after its arrival.^[19]

• 2000, 2008, and 2009: Race shortened due to rain.
• 2006, 2013, 2014, and 2024: Race extended due to aNASCAR overtime finish.
• 2020: Race postponed from July 19 to August 2 due to schedule changes resulting from theCOVID-19 pandemic.^[53]
• 2021: Race delayed due to rain and shortened by eight laps due to darkness.^[54]
• 2023: Race postponed from Sunday to Monday due to rain.^[55]

TheISM Connect 300 was aNASCAR Cup Seriesstock car race held atNew Hampshire Motor Speedway inLoudon, New Hampshire.Kyle Busch was the final race winner.

• 2001: Race postponed from September 16 to November 23 due to9/11.
• 2002: Race shortened due to rain.
• 2010: Clint Bowyer's was found to have illegal car modifications in the post-race inspection, and he was penalized 150 points, while crew chiefShane Wilson was suspended four races.
• 2014: Race extended due to aNASCAR Overtime finish.

• New Hampshire Motor Speedway race results at Racing-Reference

• 1993 establishments in New Hampshire
• NASCAR races at New Hampshire Motor Speedway
• NASCAR Cup Series races
• Recurring sporting events established in 1993
• Annual sporting events in the United States

• Articles with short description
• Short description is different from Wikidata
• Use mdy dates from September 2025