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 The Beat of our Culture | |
| Country | Philippines |
|---|---|
| Headquarters | ABS-CBN Broadcasting Center, Diliman,Quezon City |
| Programming | |
| Languages | English (main) Filipino (secondary) |
| Picture format | 1080i (HDTV) |
| Ownership | |
| Owner | Creative Programs |
| Sister channels | |
| History | |
| Launched | November 20, 2000; 25 years ago (2000-11-20) |
| Links | |
| Website | myx |
| Availability | |
| Streaming media | |
| iWant | Watch live |
Myx (/ˈmɪks/, stylized asMYX ormyx and pronounced asmix) is a Filipinopay television channel based inQuezon City and owned byCreative Programs, a subsidiary ofABS-CBN Corporation. The channel is targeted to youth audience withmusic video as its primary content.
It was introduced as a programming block on free-to air television through the now-defunct television networkStudio 23 in 2000, airing in morning, afternoon and late evening time slots. A standalone 24-hour pay channel was introduced in 2002, and an international version of the channel was created in 2007. Myx is notable for showinglyrics on music videos which was adapted fromkaraoke, a popular pastime in Asia. Since 2006, Myx has given the annualMyx Music Awards to the most influential personalities in thePhilippine music industry.
Myx was launched on November 20, 2000, onABS-CBN's sister television network,Studio 23 (thenS+A and nowAliw Channel 23). It was intended to be the replacement ofMTV Philippines. It aired on Studio 23 before primetime and after primetime hours. During that time, Myx featured the widest variety of music from different genres such as pop, rock, urban, world and ethnic, and dance.
In June 2002, ABS-CBN merged Myx on Channel 23 with the then-top-rated music cable channel, VID-OK. The Myx name was retained, but with VID-OK's style of playing music videos with lyrics.
On January 16, 2014, Myx stopped airing on Studio 23 when the channel was renamed toABS-CBN Sports and Action (S+A). In 2018, Myx was added to theABS-CBN TV Plus digital terrestrial platform on channel 12. It was later removed in 2020 due to the shutdown of ABS-CBN TV Plus, when the company's broadcasting franchiseexpired without renewal.
In June 2021, Myx in the Philippines and its international version adopted a common logo, introduced internationally the year before, and merged their digital assets.
In July 2021,Cignal TV owned byMediaQuest Holdings partnered with ABS-CBN Corporation to add Myx and its sister channelCinema One to Cignal's channel line-up as a free trial and later as "add-ons" for lower plans.[1]
On September 1, 2025, the channel migrated to the16:9anamorphic widescreen format. The change allowed for a widescreen presentation, optimizing the viewing experience for viewers with compatible widescreen televisions.
Myx has produced some of the most popular VJs in the country, includingLourd de Veyra,Luis Manzano,Geoff Eigenmann,Heart Evangelista,Nikki Gil,Bernard Palanca, andIya Villania. Since 2007, Myx has produced the annualMyx VJ Search with the aim of searching the country's best VJs; the finalists will be given the chance to be a VJ on Myx. Myx currently has six VJs—Kring Prologo, Jarren Garcia, Robbie Jaworski, Ameera Almamari, Ella Regudo and Ozzie Llige; the channel previously had more, but after losing the broadcast franchise, the other VJs were laid off as part of corporate retrenchment at ABS-CBN.[2]
Myx programming consists primarily of themed blocks of music videos and music chart shows, as well as concerts, events, and live performances. In addition, the station airs several additional programs, among them the talk showI Feel U, hosted byToni Gonzaga,[3] and the talk showWe Rise Together, featuring artists from the ABS-CBN-ownedRise Artists Studio.[4] It airs on MYX every Wednesday, Thursday and Friday, 7:00am and 8:00pm.[5]
Since 2022, Myx both International and Philippines feed refreshed its programming by removing the theme blocks of music videos and added more lifestyle and general entertainment shows in order to expand its selection towards the global audience (except for chart shows only available to Philippine feed).
Both Philippine and International feed of Myx Global airs only two music programs daily,Myx Press Play andThe OPM Hour.
From August 18, 2025,Myx Daily Top 10 stopped airing as a TV show and it will continue as a segment ofMyx Now, but the chart show results is only available on the Myx Global website.
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In 2007,Myx TV (originally launched simply as Myx) was launched in the United States. The American counterpart of Myx was originally intended to cater the Asian-American youth community in United States and with music video as its primary content. It was later reformatted to become a general-entertainment channel targeted to the Asian-American diaspora. Myx TV is operated independently from its Filipino counterpart with some of its programming produced in the United States by ABS-CBN International and by other third-party production companies.
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