 | |
 A Muzz Buzz outlet in Yokine, Western Australia, July 2012 | |
| Company type | Private |
|---|---|
| Industry | Drive-through coffee stores Retail coffee and tea Retail beverages |
| Founded | Belmont,Perth, Western Australia (2001) |
| Headquarters | Belmont, Western Australia, Australia |
Key people | Warren Reynolds,executive chairman |
| Products | Whole bean coffee Tea Made-to-order beverages Bottled beverages Baked goods Frappuccino beverages |
| Services | Coffee |
Number of employees | over 100 |
| Website | www |
Muzz Buzz is an Australian owned and operateddrive-through coffeefranchise chain, originating inPerth, Western Australia. Established in 2001, in the suburb ofBelmont, Muzz Buzz has seen rapid expansion in recent years and be found at over 35 locations within thePerth metropolitan area.
Craig Muzeroll opened the first Muzz Buzz in 2001 onGreat Eastern Highway, Belmont, Western Australia. The coffee shop was created to cater to a growing Australian tastes for premium coffee which was, at the time, not commonly available within Perth in drive-through form.[1]
Franchising of the brand commenced in 2004 after Warren Reynolds and his partners purchased Craig Muzeroll's business. The first franchised outlet was established inMosman Park. Reynolds was instrumental in the expansion of the franchise to additional Perth locations.[citation needed] Sporting a distinctive design, reminiscent of an oversized coffee cup, the stores have the standard corporate livery of white, green, and purple.
Expansion into non-Western Australian markets began in 2006, with potential sites earmarked inNew South Wales,South Australia,Queensland andVictoria.[2] As of February 2014[update], Muzz Buzz had 56 operating drive-through outlets in four Australian states. Internationally, franchise rights have been sold toBelarus for the Eastern Bloc, Turkey and the Middle East, South Africa, New Zealand (two stores), United Kingdom[3] and Singapore, with advanced negotiations ongoing for future North American based operations. Additionally, Reynolds has mentioned in interviews that the company has received expressions of interest from China.[4]
Muzz Buzz is a member of the Franchise Council of Australia, and was ranked as one of the top 10 franchises within Australia in 2012, based on an independent review of franchisors by 10 Thousand Feet.[citation needed]
An advertisement by Muzz Buzz in 2016 had received complaints from viewers who pointed out that it "promot[ed] paedophilia and abusive behaviour". The advertisement shows a man pouring juice over a young boy, wiping it off with his finger, licking his finger and saying "delicious sticky boy". The ad was criticised as “violent, messy, and disgusting”. In response, Muzz Buzz removed the advertisement from all broadcasts and apologised to the public for “any distress caused”.[5]
