 | |
Type of site | Tourism |
|---|---|
| Available in | English, Italian, French, Spanish, German, Dutch, Portuguese, Russian |
| Owner | TUI Group |
| Founder(s) | Alessandro Petazzi, Claudio Bellinzona, Fabio Zecchini, Paolo Giulini |
| URL | |
| Commercial | yes |
| Launched | 2013; 12 years ago (2013) |
Musement is an online platform for activities, tours,museums, shows and art events which launched in 2013.[1] a service initially focused inEurope and then progressively expanding to the rest of the world.[2] Musement aggregates third-party activities and tickets for users to book online.[3] Tour suppliers have access to upload and manage various activities through the platform. The company's offers are available via website,iOS andAndroid. Once a customer books an activity, they receive a digital voucher or e-ticket for the reservation which can be saved on their device or printed. The company has four major competitors in this market, Viator (acquired byTripAdvisor),GetYourGuide, Berlin-based startup,[4] Klook, Hong Kong–based startup, and Peek.com, a U.S.-based startup.[5] The headquarters are located inMilan.
Founded in mid-2013,[6] Musement is an Italian-based start-up that secured funding from 360 Capital Partners[7] (previously invested inYOOX, MutuiOnline), Italian Angels for Growth and other investors in September 2013. It closed $10 million in Series B funding in 2016.[8] Musement acquiredTriposo in October 2017.[9]
In September 2018, Musement was acquired byTUI Group.[10][11]
In October 2020, Musement was renamed TUI Musement.[12]