 | |
 The frontpage ofMumbai Mirror on 2 August 2016 | |
| Type | Daily newspaper(2005–2020) |
|---|---|
| Format | Tabloid |
| Owner | The Times Group |
| Publisher | Metropolitan Media Company |
| Editor | Ravi Joshi |
| Launched | 25 May 2005; 20 years ago (2005-05-25) |
| Language | English |
| Headquarters | Bangalore,Karnataka |
| City | Mumbai,Maharashtra |
| Readership | 1,800,000+ (2017) |
| Website | www |
TheMumbai Mirror is an IndianEnglish-language newspaper published inMumbai,Maharashtra.[1] Launched in 2005 as acompactdaily newspaper,[2][3] its coverage focused on city specific local news and civic issues concerning education, healthcare and municipal administration.[4] The founding editor of the paper was Meenal Baghel who is credited for developing an aggressivepublic service oriented editorial outlook for the paper that it had till its downsizing in 2020.[1] In 2017, it had a readership of over 1.8 million which made it thefifth most widely read English language newspaper in the country.[5]
The newspaper is owned byThe Times Group, the publisher ofThe Times of India. It was launched as part of aringfencing tactic against competitors in the city of Mumbai. The paper's growth in circulation and positive editorial reception inspired the creation of other city specific newspapers such as theBangalore Mirror,Pune Mirror andAhmedabad Mirror.[3]
In 2020, it was bundled with the otherMirror newspapers under a subsidiary called the Metropolitan Media Company, downsized and converted into aweekly newspaper.[3][6] The head office of the newspaper was moved into the office of theBangalore Mirror whose editor took over the paper.[6] The paper had the largest readership amongtabloid format newspapers in the city before its downsizing.[4]
The Times of India had amarket dominance in Mumbai for over a century, being known as the "Old Lady of Boribunder" in the city. In 2005, two rival newspapers were expected to be launched which threatened its market share.Dainik Bhaskar and theZee Group had formed a joint venture to launch the Mumbai-basedDaily News & Analysis, while theHindustan Times which had primarily been a north Indian newspaper had announced the launch of its Mumbai edition.[3][7]The Times Group was faced with large scale poaching including those of experienced journalists as well as sales and marketing executives.[3] The economy was experiencing a boom and the two new entrants in the Mumbai market offered lucrative jobs to otherwise underpaid journalists.[1]
The Times Group held routine consultations and deliberations over the threat posed to it. The board eventually approved the decision to launch a new newspaper, theMumbai Mirror as aringfencing tactic against the competition.[3] The new newspaper would further reduce the advertisement revenue prospects for the new entrants. It was printed in the tabloid format and was launched quickly.[1] The executives were aware of the potential of the paper cannibalising the market share of its parent but disregarded it.[3] The company had adopted a similar tactic in 1989 when it launchedThe Independent to compete with theIndian Post, a newspaper founded byVijaypat Singhania.Indian Post collapsed within a few years andThe Independent was shut down with the company stating that it was unprofitable.[1]
TheMumbai Mirror was launched on 25 May 2005 with a grand ceremony at theGateway of India, which saw the attendance of theBollywood starAbhishek Bachchan and the chief ministerVilasrao Deshmukh. The launch occurred before the other newspapers could be launched.[3]
TheMumbai Mirror started as a free daily supplement alongsideThe Times of India. 200,000 copies were distributed on its inaugural print which gave it the second largest circulation in Mumbai afterThe Times of India itself.[3] Marketed as acompact newspaper,[2] the paper initially did not have catchy headlines but neither was it consideredupmarket enough. It suffered as a result with theMid-Day leading the tabloid circulation in the city.[8]Meenal Baghel was the founding editor of the newspaper. The paper slowly developed a reputation for aggressivepublic service journalism under her.[1] The circulation figures continued to grow in the following years, in spite of the competition. The success of the paper in terms of editorial and circulation inspired the launch of similar editions in other cities such as theBangalore Mirror,Pune Mirror andAhmedabad Mirror.[3]
The newspaper suffered losses in its first three year.[3] The competition was intense and all the leading newspapers were in losses but through it,The Times of India managed to retain its position as the paper with the highest circulation.[7] Over the years the strategy employed by The Times Group was successful in outmaneuvering its competition, the joint venture for theDaily News & Analysis was abandoned and theHindustan Times continued to remain in losses in the city as of 2020. The net valuation of theMumbai Mirror in 2011 was at₹200 crore (equivalent to₹412 crore or US$49 million in 2023).[3] It was circulated alongsideThe Times of India at a composite rate.[1] The newspaper was sold at ₹3 as a standalone and at ₹7 alongside its parentbroadsheet,The Times of India.[3]
According to theIndian Readership Survey (2017), the newspaper had a readership of over 1.8 million placing it as the fifth most read English newspaper in India.[5] The editorial product was considered to be a success and the newspaper became well regarded as a more critical, independent and city focused newspaper in contrast to the broadsheet.[4] The media watchdogNewslaundry described it to have done "more than it was supposed to".[3]Mumbai Mirror had gained the highest tabloid readership in the city,[4] and it cannibalised the advertisement revenue of The Times Group. Throughout its existence, the rates in the newspaper was much lower than that of the parent broadsheet and there was down trading by advertisers as the high circulation rate made it a viable alternative at lower rates.[3]
In 2019, theCOVID-19 pandemic and its resultant lockdowns hit the profit margins of The Times Group. The net revenue from advertisements was decreasing in the last couple of years due to economic slowdown and with the pandemic, the circulation of both the newspapers in Mumbai took a hard drop.[3] The government had also introduced import duties onnewsprint which further increased expenses.[6]
In 2020, theMumbai Mirror was transferred to a subsidiary of The Times Group called the Metropolitan Media Company Ltd. (MMCL). The subsidiary bundled together all of the city specific newspapers of the group. The employees were made to sign new agreements with MMCL without any changes to their job profiles. The transfer became effective on 1 April and gave rise to speculations that The Times Group was either planning to sell off the city focusedMirror newspapers or shutting them down.[3]
On 5 December 2020, The Times Group released a statement that the economic crisis induced by the pandemic had made the newspaper unviable.[4] The group announced that it would be converted into aweekly newspaper and continue to publish online. Baghel broke the news in a virtual meeting with the employees of the paper. The management and the human resources department were both largely unaware and could not brief the employees on the development which caused confusion and uncertainty.[3] The development also invoked negative reactions from readers and commentators, who perceived it to be a closure of the newspaper.[4] The Times Group had remained profitable which raised questions on why the newspaper was being axed.[3]
TheMumbai Mirror office was moved to the office of theBangalore Mirror and placed under its editor, Ravi Joshi. In January, 40 journalists consisting 60% of the editorial team were laid off and the rest accommodated into eitherThe Times of India or the digital media arm of the company,Times Internet. The retained employees included around 6 columnists who continued to publish their columns online on a vertical calledTOI Plus. The laid off staff were not provided any severance packages and asked to serve their notice period with one month's basic pay. The company maintained that theMumbai Mirror had not shut down but transformed into a weekly. According to a former employee, they had not resorted to legal recourse because it would close off any future prospects with the company and that the company could employ the defense that severance packages are not enforceable because the newspaper had not shut down.[6]
TheMumbai Mirror has restarted daily circulation from 15 June 2025.
TheMumbai Mirror focuses more oncivic issues and in depth local news coverage concerning Mumbai over national news compared to other newspapers in the city.[1][3][4] The coverage focuses on issues such as healthcare, crime, education and local administration concerning the city. It includes critical reportage accompanied with forceful unconventional headlines.[1] The language of the paper isindigenised with greater use of informal terms,Hindi words andcode-switching in quotes. The newspaper also utilises large spaces for images and provides greater coverage to celebrity and entertainment news.[9]
The paper has a large range of columns on law, economy, culture, etc.[1] It had a popular column calledAsk the Sexpert which received readers questions related to sexual activity and gave humorous informative answers in return.[10] The column was written by the retiredobstretricianMahinder Watsa until his death in 2020,[11] it is credited for breakingtaboos and being a space for impartingsex education includingsafe sex practices which are often neglected in education.[10][12]
The photography editor of theMumbai Mirror,Sebastian D'Souza captured a number of pictures ofAjmal Kasab during the2008 Mumbai attacks including the most recognisable shot of the attacks; a closeup of Kasab with an assault rifle in a railway terminus.[13] The photograph received a special mention in the spot news category of theWorld Press Photo of the Year.[14] D'Souza later received theRed Ink Award for Lifetime Achievement for his photography in midst of attacks and for his earlier work withAgence France-Presse (AFP) during the2002 Gujarat riots.[15]
TheMumbai Mirror has ahyperlocal focus,[4] and an issue based campaign oriented journalism for initiating action towards solutions to civic issues including through collaboration with activists and college students.[4][16] It is described to have reported news from a citizens point of view, questioning unresponsive civic authorities and featuring local heroes.[1][4] One criticism of its editorial stand has been that it focuses on the interests of an English speakingmiddle classcivil society in its advocacy for cleanliness in the city, disregarding compulsions of theworking class population.[16]
The newspaper has maintained an independent focus on national news compared to its broadsheet parent and reported critical stories on the central and the state governments throughout its history. It has also sustained pressures against being compromised into aligning in favor of the ruling dispensation in the post 2014 period of India.[1]
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