 | |
| Company type | Private |
|---|---|
| Industry | Public relations software |
| Genre | News aggregator, Media monitoring |
| Founded | 2009 |
| Founder | Greg Galant, Lee Semel |
| Headquarters | Miami, Florida ,U.S. |
Area served | Worldwide |
Key people | Greg Galant (CEO) |
Number of employees | 400 (2025) |
| Website | muckrack |
Muck Rack is an American software company that develops anAI-powered,cloud-basedpublic relations management (PRM) platform.[1][2] Founded in 2009 by Greg Galant and Lee Semel, the company began as a free online directory for journalists to create portfolios and track engagement of their work.[3] The company's name references the term "muckraker", used for reform-minded journalists during the Progressive Era.[4]
Muck Rack later evolved into an integratedsoftware-as-a-service (SaaS) platform used formedia relations, monitoring, analytics, andpress release distribution.[3] The company expanded its AI initiatives through strategic leadership hires and acquisitions.[5][6]
Muck Rack was founded in 2009 by Greg Galant and Lee Semel. More than 10,000 journalists signed up in the platform's first year. In 2011, after observing PR professionals using the site to find journalists, the company introduced its first paid SaaS product.[3]
In September 2022, Muck Rack announced a $180 million Series A investment led bySusquehanna Growth Equity, one of the largest investments in the PR technology sector.[7]
In September 2024, Muck Rack acquired Keyhole, aToronto-based social listening and analytics platform, adding real-time monitoring across major social platforms.[8] In January 2025, the company acquired Ruepoint, an Ireland-based media intelligence firm.[6]
Muck Rack's platform supports media monitoring, outreach, workflow automation, and analytics, with heavy use of AI and machine learning.[1][2]
The platform provides a media database of journalists, podcasters, freelancers, and outlets, along with AI-powered journalist recommendations.[9]
Muck Rack monitors online news, print, podcasts, broadcast media, and social platforms, tracking over 600,000 sources.[2] Expanded social listening and intelligence capabilities followed the Keyhole and Ruepoint acquisitions.[8][12]
Features include:[2]
In May 2025, Muck Rack launched a global press-release distribution service in partnership withGlobeNewswire.[13]
Muck Rack promotesgenerative engine optimization (GEO), a strategy for shaping how generative AI systems interpret and present information.[14][15]
Muck Rack publishes an annual study on AI adoption in PR.[16][17]
The company's 2025 research study analyzed millions of URLs cited by generative AI models.[18][19] More than 95% of cited sources were from non-paid media.[20][21]
Since 2021, Muck Rack has operated as a fully remote company. Clients includeGoogle,Pfizer, and others.[5]