MuchMusic Brasil was a Brazilian cable television network and a Brazilian version of the Canadian music networkMuchMusic. Launched in 2001 as a terrestrial network,[1] it had a hard time competing withMTV Brasil and in December 2001 the network ceased production, and went off the air.
Ahead of launching, MuchMusic negotiated with potential partners, to circumvent Brazilian licensing regulations that forbid foreign ownership of television stations. On the cards were Rádio Transatlântica, owner of TV Exclusiva (Curitiba) and CBI, channel 16 inSão Paulo. Initially its lineup relayed that of the Latin American feed available onDirecTV, but would gradually introduce local content and presenters.[1]
The network launched on May 4, 2001 inRio de Janeiro on UHF channels 44 and 49, with the channel schedule to launch in São Paulo by year-end 2001.[2]
MuchMusic was later (until 2024) available in several otherSouth American countries, but as aSpanish focused format ofMuchMusic Latin America. There is noPortuguese programming onMuchMusic Latin America.
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