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| Country | United States |
|---|---|
| Broadcast area | Digital cable |
| Programming | |
| Language(s) | English |
| Picture format | 480i (SDTV) (optimized for16:9widescreen televisions instretch mode) |
| Ownership | |
| Owner | Paramount Media Networks (Paramount Global) |
| Parent | MTV Entertainment Group |
| Sister channels | |
| History | |
| Launched | January 20, 2004; 21 years ago (2004-01-20) (as an MTV digital cable channel); 2000; 25 years ago (2000) (as VH1 Uno) |
| Replaced | VH1 Uno |
| Closed | 2018 (online only) |
| Replaced by | CheddarU (replacement only on college campuses) |
| Former names | VH1 Uno (2000–2008) |
| Links | |
| Website | MTV.com |
| Availability | |
| Streaming media | |
| FuboTV | Internet Protocol television (IPTV) |
| This article is part of a series on |
| MTV |
|---|
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| Programs on MTV |
| MTV personalities |
| Censorship on MTV |
| MTV Generation |
| MTV News |
| History of MTV |
| MTV Video Music Awards |
| MTV slogans |
MTVU (formerly stylized asMtvU andmtvU) is an Americandigital cableTV channel owned by the MTV Entertainment Group, a unit of theParamount Media Networks division ofParamount Global. The channel was first known asVH1 Uno from 2000 to 2004 before changing names when Viacom expanded MTVU programming beyond more than 750 college and university campuses across the United States, as part of internally originated cable systems that are a part ofon-campus housing or college closed-circuit television systems to digital cable in all homes. Music videos played on the channel primarily consist ofindie rock,pop punk andhip-hop along with limited original programming. MTVU also launched a short-lived campus guide and social media network called Campusdailyguide.com in 2008.[1]
In 2018, the MTV Networks on Campus group was sold by Viacom toCheddar to launchCheddarU, but the digital cable channel remains available to the public through digital cable.[2][3][4]
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MTV Networks' proposal for a channel targeting college students, tentatively called MTV University, became public in February 2002.[2] According toThe New York Times, the channel was seeking to compete withBurly Bear Network, which was available to 450 campuses and had been attracting nearly a million viewers a week, along withCollege Television Network (CTN) and the most recent entrant at the time,Zilo.[2]
Seven months later, after CTN experienced financial difficulties and asNational Lampoon had just acquired the defunct Burly Bear, MTV Networks acquired CTN for $15 million.[5]
MTVU also formerly ownedRateMyProfessors.com and in 2006 acquired content management software platform for college newspapers College Publisher Network (later College Media Network) parent company Youth Media & Marketing Network (Y2M) in 2006 before selling it in 2010 to Access Network, who sold it to Uloop in 2014.[6][7][1][8]
In February 2008, MTV Networks discontinuedVH1 Uno, a sparsely viewedSpanish language music video channel, and replaced it with MTVU, to expand the channel into traditional cable distribution.[9][10]
In May 2018,Cheddar TV acquiredViacom's MTV Networks on Campus; outlets associated with that service were converted to carryCheddarU, a new secondary feed which streamed content from the flagship financial-news streaming service and segments from Cheddar Big News to 9 million students on more than 600 campuses; universities which previously screened MTV Networks on Campus continued to receive CheddarU at no cost in exchange for access to the campus (the cable version of MTVU has continued under anautomated form). CheddarU was part of the ChedNet division of Cheddar, a division focusing on bringing the service to public screens such as gyms, bars, airports, hotel and other public venues.[11][12][13]
Over time, MTVU has lost cable carriage throughout time with the growth of the Internet, and has generally been depreciated by ViacomCBS in currentretransmission consent negotiations with cable and streaming providers, withSpectrum removing it from their current-day packages in 2018. Only grandfathered subscribers with older packages have access to the network on that provider. The channel uses archived campus footage and interviews rather than producing new interstitials. The company uses the network andMTV Live for video premieres.
According to its promotional materials from 2004 to 2018, MTVU broadcast exclusive content dedicated to aspects of college life, including music, news, and on-campus events. The channel was the first MTV network to stream all of its content online. On-campus events included the Campus Invasion tour, featuring up-and-coming bands; the GAME0Rz Ball tour, which brings new video games to campus; and Tailgate Tour, which provides MTVU with a presence at campus tailgates. MTVU shows includedDean's List,[14] the MTVU Awards, andMTVU Spring Break.
Currently, MTVU plays a mix of music videos with an emphasis on emerging artists and short interestistial segments focusing on college life.[15] Previously at each hour, MTVU broadcast news updates fromABC News (and before thatCBS News until late 2006 in the wake of theViacom/CBS split), including international news and college-related news. Twice an hour,MTV News once aired stories on subjects such as music downloading, and musical artists under promotion by MTVU.
Additionally, MTVU aired several original programs produced by and featuring college students.The Freshmen featured three rotating student panelists discussing new music videos and was hosted by Kim Stolz;Stand-In brought celebrities and intellectuals into college classrooms to teach for a day, and featured people such as Nobel LaureatesElie Wiesel andShimon Peres;Madonna;John McCain;Marilyn Manson; andJhumpa Lahiri. It has also started a social networking site "Meet or Delete", along withHP.
MTVU formerly broadcast its own semi-annual awards show, theMTV Woodies, which it states recognizes "the music voted best by college students." Previous winners have included 2005'sDeath Cab for Cutie,Motion City Soundtrack, andThe Afters; 2006 winners includeThirty Seconds to Mars,Plain White T's,mewithoutYou,The Subways andGnarls Barkley. The 2006 ceremony was also notable for the altercation ofElijah Wood and Scott from the music blogStereogum withJared Leto.[16] The 2008 awards had a huge fan voting for the Best Music On Campus award, where The Bride Wore Black won the award and Chasing Arrows came in right behind.[17] Winners at the 2008 Woodie Awards includedParamore andThere for Tomorrow. Winners at the 2009 Woodie Awards includedGreen Day,Kings of Leon,Matt & Kim,NeverShoutNever,Tech N9ne andHotel of the Laughing Tree.[18] Winners at the 2014 Woodie Awards includeBeyoncé,Drake,Ed Sheeran, andSkrillex.[19]Fall Out Boy will become the first inductees at "Hall of Wood" at the 2015 Woodie Awards. They had won the Streaming Woodie award for "Grand Theft Autumn" at the first ceremony in 2004.[20]
The online gameDarfur is Dying was developed as part of an MTVU contest, and otherSudan genocide coverage won MTVU two Emmys, including the 2006 Governors Award. ItsHalf of Us initiative won aPeabody Award in 2007 "for its extensive research and dedication to fighting depression and creating quick routes to convenient solutions."[21] MTVU also provided grants for student activists, giving away $1,000 a week to various student groups. MTVU formerly co-sponsored the ecomagination Challenge with GE, which aimed to empower college students to solve environmental problems on campuses. MTVU also sponsored theFilm Your Issue competition, a competition designed to encourage college-age filmmakers to make short political pieces, and aired the winners.
Other opportunities that MTVU provided for college students include Digital Incubator grants, which awarded students who are pioneering the future of broadband content, and the Student Filmmaker Award, which provided the winner with the chance to receive a development deal with MTVU and collect the award at theMTV Movie Awards. Besides these competitions, MTVU made efforts to use student work through its programming.
Woodie of the Year
Breaking Woodie
Left Field Woodie
Good Woodie
Road Woodie
Streaming Woodie
Welcome Back Woodie
Soundtrack of My Life Woodie
The Sophmore [sic] Jump Woodie
The Silent But Deadly Woodie
Best Video Woodie
International Woodie
Alumni Woodie
Performing Woodie
Best Music On Campus Woodie
College Radio Woodie
EDM Effect Woodie
Fomo Woodie
Tag Team Woodie
Branching Out Woodie
Chevrolet Sonic Collage Artist Woodie
Cover Woodie
Did it My Way Woodie
Best Collaboration Woodie
Woodie to Watch
Co-Sign Woodie
Next Level Performance Woodie
Social Climber Woodie
Woodie Songwriter of the Year
