| Industry | Food |
|---|---|
| Founded | Cheshire, England (1941) |
| Founder | Philip Lea |
| Headquarters | , England |
Number of locations | 2 production sites |
Key people | John Lea – owner |
| Products | Breakfast cereal, oats |
| Website | www |
Mornflake is a British brand ofoat and oat-basedbreakfast cereals launched in 1941 inCrewe,Cheshire.
The Mornflake brand was first launched in 1941 by the Lea family at the height ofWorld War II. The family had an existing oat milling business dating back to 1675 and the current managing director, John Lea, is a direct descendant of the original founder.[1] The company is one of theoldest companies in the UK and is one of Crewe's larger employers alongsideBentley Motors.[2]
Mornflake Oats is the official shirt sponsor of football teamsCrewe Alexandra F.C. andAltrincham F.C.[3] The Mornflake logo has appeared on Crewe shirts since 2005,[4] making it the longest continual agreement in the EFL,[5] and October 2024 saw the 1,000th game since Mornflake's shirt sponsorship began.[6] In June 2021, Crewe agreed a £500,000 naming rights deal with Mornflake; itsGresty Road ground will be called the "Mornflake Stadium" until at least 2024–25.[7][5]
