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Monster High

From Wikipedia, the free encyclopedia
American fashion doll franchise by Mattel
For the unrelated 1989 film with the same name, seeMonster High (1989 film).

Monster High
Logo introduced in 2016
Created byGarrett Sander
Original workToys
OwnerMattel
Years2010–present
Print publications
Book(s)List of books
Films and television
Film(s)List of films
Television seriesMonster High (2022–2024)
Web seriesMonster High (2010–2018)
Miscellaneous
Spin-off(s)
Official website
mattel.com/monster-high

Monster High is an Americanmultimedia-supportedfashion doll franchise created by toy designer Garrett Sander and launched byMattel in 2010.[1][2] Aimed at children ages 7–16, the franchise features characters inspired bymonster movies,sci-fi horror,thriller fiction,cryptids,folklore,myths,fairy tales, andpopular culture, centering around the adventures of the teenage children of monsters and other mythical creatures attending ahigh school of the same name.

Though the fashion dolls are the main focus of the franchise,a 2D-animated web series and15 animated TV specials/films were released to accompany them, as well asvideo games,a series ofyoung adult novels written byLisi Harrison, and other forms of merchandise. The franchise quickly became very popular among children and was extremely successful in terms of earnings for Mattel; it was worth $1 billion in its third year of existence with more than $500 million in sales annually, and was at one point the second best-selling doll brand in North America. Two spin-off toy lines were launched as companions to Monster High:Ever After High in 2013 based on fairy tales and fables, andEnchantimals in 2017 featuring human-animal hybrids. However, sales declined in 2016, prompting Mattel toreboot the franchise with a revamped aesthetic and a newfictional universe. The reboot was a commercial failure, eventually leading to the discontinuation of the franchise in 2018.

Monster High relaunched a second time in 2020 with the release of new dolls representing horror/goth film cults, culminating with the 2021 announcement ofan animated TV series anda live-action musical film, both produced byMattel Television and premiered onNickelodeon in October 2022.[3][4][5][6][7]

Premise

[edit]

In the fictional American town of New Salem, the teenage children of famous monsters (and other mythical creatures) attend ahigh school called Monster High. The school is renowned for allowing all species of monsters to enroll in it: this is in contrast with other schools that exist in the franchise'sfantasy world, which are reserved for one type of monster only (for example, a vampire-exclusive school). The characters' stories were told through the TV series,web series, films, the official website, as well as through diaries (booklets) included with the dolls. Since the franchise's beginnings in the late 2000s and early 2010s, Monster High has valued diversity among its characters and their visual appearance, personalities, abilities, and cultural backgrounds.[8]

Characters

[edit]
Main article:List of Monster High characters

Monster High features a variety of fictional characters, many of them being students at the titular high school. The female characters are called "ghouls", and the male characters are called "mansters". When the franchise was first introduced, the characters were generally the sons and daughters of monsters that have been popularized in fiction; in later years, it expanded to also feature characters inspired by other various types of mythical creatures, such as figures fromfolklore,mythology, andpop culture.

The franchise's official website at the time listed characters in four categories: "original" – the main characters who were introduced the earliest, "ghouls" – the female characters, "mansters" – the male characters, and "Frightmares" – characters who are half-centaur and half-monster.[9] The original characters are:

A group of peoplecosplaying as Monster High characters atSan Diego Comic-Con 2011
  • Frankie Stein (voiced byKate Higgins from 2010 to 2016,Cassandra Lee Morris from 2016 to 2018 andIris Menas from 2022 onward)[10] is the daughter ofFrankenstein's monster andhis bride. She is the central character of the franchise. She has white hair with black streaks and light, mint-green skin. Frankie is asimulacrum, meaning that her body is made of many different parts. She is clumsy, sweet, and always kind to others. She has a crush onNeighthan Rot. In the series, she used to dateJackson Jekyll andHolt Hyde, but this is different in the diaries, where both characters are in a relationship with Draculaura instead. In the first two incarnations of the franchise, Frankie uses she/her pronouns, while in the 2022 reboot they are non-binary and use they/them pronouns.
  • Draculaura (voiced byDebi Derryberry from 2010 to 2018[11] and Courtney Lin from 2022 onward) is avampire who is the daughter ofDracula. She is in a relationship with Clawdeen's older brother, Clawd Wolf. She is avegetarian who faints at the sight of blood.[12] The diaries show that she used to date Jackson Jekyll and Holt Hyde. She has fangs and typically dresses in pink, black and white.
  • Cleo de Nile (voiced bySalli Saffioti[13] from 2010 to 2018 and Kausar Mohammed from 2022 onwards) is the daughter of themummypharaoh Ramses de Nile, and is 5842 years old at the start of the series. She is the captain of the "fearleading" squad. Cleo prefers to accessorize with light-gold bandages or mummy wrappings. She is based onCleopatra, while her older sister, Nefera de Nile, is based onNefertiti. She is the queen of the social scene and has a boyfriend named Deuce Gorgon, the son ofMedusa.
  • Clawdeen Wolf (voiced by Salli Saffioti from 2010 to 2018 and Gabrielle Nevaeh Green from 2022 onward[11]) is the daughter of awerewolf. She is described as outgoing and sweet. She likes fashion. She has a bit of a temper at times when messed with, but can easily control it when coaxed properly. Her wolf ears are pierced in multiple places. In the 2016 reboot of Monster High, she develops mutual feelings for Raythe.
  • Lagoona Blue (voiced byLaura Bailey from 2010 to 2015,[11] Larissa Gallagher from 2016 to 2018 and Valeria Rodriguez from 2022 onwards) is the daughter of asea monster. Lagoona is from "Down Under" and speaks with an Australian accent. She can talk with water animals. She is in a relationship with Gillington "Gil" Webber, but his parents disapprove of their relationship due to her sea-monster heritage. In the 2022 reboot she is Honduran and knows little about the outside due to growing up in a sunken castillo.
  • Ghoulia Yelps (vocal effects by Audu Paden in most projects, and voiced byFelicia Day in the 2022 TV series) is the bespectacled daughter of azombie couple fromCanada. She is the smartest ghoul at Monster High, her personality is that of a shy and bookish girl with a sense of mischief. Due to being a zombie, she can only speak in moans and groans – a physical limitation that all zombies have. She has a romantic interest in Sloman "Slo Mo" Mortavitch, a tall male zombie on thechess team.
  • Abbey Bominable (voiced byErin Fitzgerald from until 2015, Cristina Milizia between 2017 and 2018,[14][15] and Aishwarya Pillai in the 2022 TV series) is theRussian-accented daughter of theYeti. She is a proud and straightforward ghoul who doesn't readily spend words to bring her message more delicately. She's also very strong in terms of both physical abilities andpsychokinetic ones and therefore intimidating, but although occasionally useful, she'd rather be known as simply a nice monster to hang out with. She has a romantic interest in Heath Burns, who she claims "makes her laugh".

Conception and development

[edit]

Mattel began conceptualizing the Monster High franchise in 2007; the company filed for atrademark of the name "Monster High" in October of that year.[16] Garrett Sander—then a packaging designer at Mattel—and his twin brother Darren went shopping with young girls one day, where they noticed that the young girls were intogoth fashion. This served as inspiration for creating a toy brand with a dark aesthetic. Darren was involved with the early concepts for the brand; he came up with the slogan "(Where) Freaky Just Got Fabulous!". He also remarked that because the characters were monsters, they had more freedom to do things that ordinary kids could not do.[17] Other inspirations for the brand include children's interests inTim Burton andLady Gaga.[18]

Merchandise

[edit]

Dolls

[edit]
Monster High dolls
The original line of Monster High dolls released in 2010. From left to right: Clawdeen Wolf, Lagoona Blue, Cleo de Nile, Deuce Gorgon, Frankie Stein, and Draculaura.[note 1]
TypeFashion doll
Invented byGarrett Sander
CompanyMattel
CountryUnited States
Availability2010–2018, 2020–present
Slogan
  • "(Where) Freaky Just Got Fabulous!" (2010–2011)
  • "Be yourself, be unique, be a monster!" (2011–2016; 2022–present)
  • "How Do You Boo (Be Out Of The Ordinary)?" (2016–2019)
  • "Everyone Is Welcome!" (2017–2020)

Fashion dolls were the first franchise product to be released, with the media and other merchandise following soon after.[19] The first line, which included the original six characters, was released in 2010.[20][21][22] Mattel was experimenting with a new business strategy which consisted of launching a new franchise by releasing the toy first—without a "traditional entertainment property first"—and then following up with the media and entertainment.[19] The original packaging boxes were designed by Garrett Sander himself.[23] According to a social media post made by Sander in 2020, the firstprototypes of the dolls during its development were made using head molds from another Mattel doll line that was never officially released, bodies fromBarbie collector dolls, and with some accessories fromMy Scene dolls. A good amount of the initial design remained unchanged, but the actual dolls ended up looking drastically different.[24]

Over 750 different dolls have been released since its 2010 launch.[25] They vary in size, features, materials used, type of packaging, types of accessories they come with, country of manufacture, etc. Most of them are about 10.5 in (270 mm) tall. Some dolls, particularly the ones which were released a long time ago or in limited quantity, are rare, collectible, and therefore expensive.[22] Most Monster High dolls were marketed to children as toys to play with, but some "collector's edition" dolls, priced higher and aimed at an older audience, were also made.[26]

In 2016, Monster High underwent a reboot, which was likely an attempt to make the brand appeal to a younger age category.[27] The sales were low that year,[28] and the line was eventually quietly discontinued in 2018.[29] In 2020, however, the franchise made its comeback when two new premium-priced collector dolls—dubbed "Skullector" and inspired by characters from the horror moviesIt andThe Shining—were made available for purchase just in time for that year's Halloween.[30] In 2021, a new set of two Skullector dolls inspired by characters from the movieBeetlejuice was launched exclusively through the "Mattel Creations" section of Mattel's website[31] alongside a doll inspired by the filmGremlins 2: The New Batch.[32] In 2022, Mattel presented a new Monster High line called "Haunt Couture" (wordplay on "haute couture") which consisted of five new collector dolls: the five main characters of Frankie Stein, Clawdeen Wolf, Draculaura, Cleo de Nile and Lagoona Blue. They featured details such as rooted eyelashes and were priced at $75, and similarly were only available through the website.[33] OnFriday, May 13, 2022, Mattel released a new "Booriginal Creeproductions" line of Monster High dolls which were a tribute to the original 2010 line. It featured four of the main characters dressed in their original outfits and packaged in boxes that took heavy inspiration from the original packaging. They were priced at $25 each and at first available exclusively atWalmart outlets in the United States, and then also worldwide through the "Mattel Creations" section of the Mattel website.[34] They were aimed at older consumers who grew up with the original dolls prior to their 2018 discontinuation.[35][36] Since then, Mattel has continued to periodically release new Monster High dolls, aimed at consumers and collectors alike.[37]

Table of generations 1-3 of Monster High with dates.

Other merchandise

[edit]

Various other Monster-High-branded products have been released: they include collectible vinyl figurines, Halloween costumes,plushies,[38]stationery, children's clothing, accessories, and makeup, perfume, and more. In February 2022, American fashion designer Maisie Wilen collaborated with Mattel to create a pair of earrings inspired by one of the main Monster High characters' style; they were available for $50 exclusively through the "Mattel Creations" section of the Mattel website.[39][40] In April 2022, Mattel collaborated withHot Topic on a clothing collection inspired by the aesthetics of the franchise.[41]

Media

[edit]
Main articles:Monster High (web series) andList of Monster High films

Launched in thedigital media era,Monster High began adaptation intoa web series which had its debut onYouTube on 5 May 2010, followed by a 23-minuteTV special,Monster High: New Ghoul at School on October 30 that same year which premiered on Nickelodeon in the United States. The aforementionedNew Ghoul at School and the next TV special,Fright On! were2D-animated, with the following films animated incomputer-generated imagery: "Why Do Ghouls Fall in Love", "Escape from Skull Shores", "Friday Night Frights", "Scaris: City of Frights", "Ghouls Rule", "13 Wishes", "Freaky Fusion", "Haunted", "Boo York, Boo York",Great Scarrier Reef,Welcome to Monster High andElectrified. Other films were reported to be in development until the first franchise reboot and the discontinuation ofEver After High in 2016. Starting withFright On! in 2011, the specials and films were released indirect-to-videohome video formats byUniversal Pictures Home Entertainment. The films rankedMonster High as the second in the list of children's direct-to-video franchises that year, according to onlinemagazines andpublications.[42] The films and specials have also appeared onstreaming services/platforms likeNetflix andAmazon Prime Video.[43]

In the 2015 film "Boo York, Boo York", a character known asAstranova makes contact with Apple White and Raven Queen fromEver After High suggesting a crossover in the future.[44] However, the first franchise reboot and the discontinuation ofEver After High derailed and cancelled those plans (which also included more based-on films than the 16 indicated); brief storyboard animatics were instead released on the official Monster High YouTube channel under the titleThe Lost Movie[45] and early designs for theEAH characters intended for the crossover have been released online.[46]

In 2021, it was announced thatMattel Television would producea live-action musical film andan animated TV series for Nickelodeon, which premiered in October 2022. Both projects feature more gender diversity and LGBT characters.[47][48]

Monster High: Kowa Ike Girls

[edit]

Monster High: Kowa Ike Girls (Japanese:モンスター・ハイ こわイケガールズ,romanizedMonsutā Hai Kowa Ike Gāruzu;Monsutā Hai andGāruzu being transliteration of "Monster High" and "Girls", respectively) is an 8-episode series of 3-minuteJapanese animated shorts produced byShougakukan Music & Digital Entertainment [ja],[49] and animated at Picona Creative Studio.[49][50] The shorts were broadcast as a part ofTXN's morning children's television programming blockOha Suta beginning on October 22, 2014.[51]Mattel Japan's official YouTube account later released the shorts online.

The theme song, simply titled "Monster High" (Japanese:モンスター・ハイ,romanizedMonsutā Hai), was sung by Japanese teen idol girl band Amorecarina, featuring Kaede (from another idol girl band,Chu-Z) as a rapper. It was included in Amorecarina's debutsingle of the same name, along with an instrumental version.[52]

TheKowa Ike Girls shorts were released in Japanese only.

Video games

[edit]

Video games based on the franchise were released to accompany the audiovisual media.

Monster High: Ghoul Spirit

[edit]

The first game released wasMonster High: Ghoul Spirit, available for theNintendo DS and theWii consoles on 25 October 2011. This release featured a special "Ghoulify" function for theNintendo DSi. The game revolves around the player being the new 'ghoul' in school and must work their way through activities and social situations to finally be crowned 'Scream Queen'.

Monster High: Skultimate Roller Maze

[edit]

Another video game for Nintendo DS, Nintendo 3DS and Wii titledMonster High: Skultimate Roller Maze was released in November 2012. This game allowed players to experience the Monster High sport - Skultimate Roller Maze. Teams compete their way through a hazardous maze of obstacles.

Monster High: 13 Wishes

[edit]

The third video game for the Wii,Wii U, Nintendo DS, andNintendo 3DS named afterMonster High: 13 Wishes was released in October 2013. In this game, players take on the role of Frankie Stein who must free her friends from a magical lantern by collecting thirteen shards of a magic mirror.

Other games

[edit]

Mobile appsGhoul Box andSweet 1600 are available oniTunes for theiPad andiPhone devices. The Monster High website has also released a series ofcatacomb-themed web games: "trick or trance", "phantom roller" and "scary sweet memories". In November 2015,Monster High: New Ghoul in School was released for the Xbox 360, PC, PlayStation 3, Wii, 3DS, and Wii U.[53] The PC version was de-listed onSteam in 2017.

Book series

[edit]

Monster High Book series

[edit]

Lisi Harrison, a Canadian author known for writing popular book series;The Clique andThe Alphas, wrote some young adult novels based on the franchise using a different fictional universe than the web series and deal with the Regular-Attribute Dodgers (RADs) and their struggles with love, social life, school and not to be outed as monsters to humans.

Mattel released Harrison's first Monster High novel on 26 September 2010. The book revolves around Frankie Stein and Melody Carver. The second book in the series,The Ghoul Next Door, was released at the end of March 2011[54] and features chapters on Cleo de Nile.

The third book featuring Clawdeen Wolf is titledWhere There's a Wolf, There's a Way and was released on 29 September 2011. The fourth novel titledBack And Deader Than Ever was released on May 1, 2012[55] and features Draculaura. Another Monster High book calledDrop Dead Diary was released on January 19, 2011; it was written by a pseudonymous author Abaghoul Harris.[56]

Monster High byLisi Harrison
No.TitleDateISBN
1Monster High[57]September 1, 2010978-0316099189
Melody Carver and her family have just moved to New Salem, Oregon. She begins her school year at Merston High, where she meets other girls, Frankie Stein, Clawdeen Wolf, Cleo de Nile, Draculaura, and Lagoona Blue. As each day moves forward, a mystery begins to unravel. Are these girls actually who they say they are or is there more to them?
2The Ghoul Next Door[58]April 5, 2011978-0316099110
After the events of the September Semi, the ghouls try to fix their errors of possibly exposing monsters to the normies at Merston High. They try to make a documentary with the hopes of showing a softer side to their Monsters; however, Becca and Haylee have other plans. Will Cleo, Melody, and the ghouls be able to put a wrench in their plans or will they make more problems for monsters?
3Where There's a Wolf, There's a Way[59]September 20, 2011978-0316099196
4Back and Deader Than Ever[60]May 1, 2012978-0316099172

Ghoulfriends book series

[edit]

Author Gitty Daneshvari has written aGhoulfriends series focusing on Monster High charactersVenus McFlytrap,Robecca Steam, andRochelle Goyle. The four books include:Ghoulfriends Forever,Ghoulfriends Just Want To Have Fun,Who's That Ghoulfriend? andGhoulfriends 'Til the End .

Monster High Ghoulfriends by Gitty Daneshvari
No.TitleDateISBN
1Ghoulfriends Forever[61]September 5, 2012978-0316222495
Rochelle Goyle, Venus McFlytrap, and Rebecca Steam meet at Monster High for their first year, which ends up being one to remember. New teacher, Ms. Flapper, from Bitealy, has a secret that the three ghouls much uncover. Will they figure it out in time or will they be too late?
2Ghoulfriends Just Want to Have Fun[62]April 2, 2013978-0316222532
3Who's That Ghoulfriend?[63]September 10, 2013978-0316222549
4Ghoulfriends 'til the End[64]April 8, 2014978-0316222518
N–AThe Ghoul-It-Yourself Book[65]September 2, 2014978-0316282222
This is an activity book featuring the Ghoulfriends; and, also includes a short story by Daneshvari.

Monster High Diaries book series

[edit]

A book series byNessi Monstrata was released covering five of the main franchise characters.

Monster High Diaries byNessi Monstrata
No.TitleDateISBN
1Draculaura and the New Stepmomster[66]August 4, 2015978-0316300841
2Frankie Stein and the New Ghoul at School[67]November 3, 2015978-0316300940
Frankie shows new studentIsi Dawndancer around.
3Lagoona Blue and the Big Sea Scarecation[68]February 1, 2016978-0316300803
4Clawdeen Wolf and the Freaky-Fabulous Fashion Show[69]May 3, 2016978-0316300780
5Cleo and the Creeperific Mummy Makeover[70]August 2, 2016978-0316266369

Monster Rescue book Series

[edit]

A book series by Misty Von Spooks was released that featured the Generation 2 franchise characters.

Monster Rescue by Misty Von Spooks
No.TitleDateISBN
1Operation Find Cleo![71]December 6, 2016978-0316315692
Connected to Generation 2 characters, this story details out how Draculaura, Frankie Stein, and Clawdeen Wolf rescue Cleo de Nile and bring her to Monster High.
2Go Get Lagoona![72]April 11, 2017978-0316315777
The ghouls are ready to bring their next student to Monster High. This time, they go to the Great Scarrier Beach to rescue Lagoona Blue and bring her back to Monster High.
3Track Down Twyla![73]August 8, 2017978-0316431606
After two adventures, the ghouls are officially the Monster High Rescue Squad. This time, they travel to Boogey Mansion to meet up with Twyla Boogeyman and ask her if she wants to attend Monster High.
4I Spy Deuce Gorgon![74]December 5, 2017978-0316557917
The Monster High Rescue Squad is out on another adventure and this time the ghouls are headed to Greece, where they meet up with Deuce Gorgon to get him to attend Monster High.

Comics

[edit]

In 2024,IDW Publishing began releasing a line of Monster High comics including the limited series Monster High: New Scaremester and the one-shots Monster High Pride 2024, Monster High: Halloween Special, Monster High: Howliday Haunt, and Monster High: Bull's Eye.[75]

Music

[edit]

Two songs titled "Fright Song" (2010), by Windy Wagner, and "We Are Monster High" (2013), byMadison Beer, were released digitally along with live-action music videos on YouTube.[76][77][78]Ewa Farna additionally released Polish and Czech versions of "Fright Song" called "Monster High".[79][80] In 2025, girl groupKatseye covered "Fright Song".[81][82] Numerous soundtracks have also been released.[83]

Spin-offs

[edit]

With the popularity of Monster High, companion doll lines were launched.Ever After High (abbreviated EAH) launched in July 2013 and features the children of characters of well-knownfairy tales andfables. The franchise mainly focuses onApple White, daughter ofSnow White, andRaven Queen, daughter of theEvil Queen, also from Snow White in lead roles. Both represent the main conflict of its associated web series originally released on YouTube: the Royals, which is composed of students likeApple White who "want to follow their predetermined fairy tale story", versus the Rebels, which composed of students like Raven Queen who "wish to 'rewrite' their story/tale". TheC. A. Cupid character fromMonster High began featuring in its corresponding series from the 4th webisode onward where she is an exchange student there.

The second companion line was launched on July 18, 2017, asEnchantimals, featuring animal-inspired humanoid characters with a corresponding animal companion each as their pets.This was in response to the growth of theMy Little Pony: Friendship Is Magic fandom.[citation needed] It was originally tied toEver After High, but fully branched off with EAH's declining sales.

Reception

[edit]

Monster High was a massive financial success for Mattel,[84][85][86][87] becoming a billion-dollar brand in just three years and surpassing executives' expectations.[88] During the first few years, the dolls' quickly rising popularity caused the sales of Mattel's ownBarbie dolls to decline;[89] in 2013, while Barbie remained the best-selling doll brand, Monster High became the second best-selling doll brand, with more than $500 million in annual sales.[90] In 2010, shortly after the dolls launched for the first time, they were so popular it was sometimes hard to find them in stores due to scarcity and they were selling out quickly.[91] The line's success was partially thanks to its appeal to younger children who were choosing to play with toys which were "a little bit edgier" than traditional fashion dolls like Barbie,[92][93] its "anti-bullying message" which encouraged children to be themselves and embrace their own flaws and differences,[94] and the "deep engagement" of fans with the franchise which was maintained through media and merchandise.[86] It was built on a "trans-media storytelling [business] model, since it did not start with a traditional entertainment property first", which also contributed to its success.[91] Even though the franchise experienced a lot of growth in its first few years, especially during 2012 and 2013, sales started declining in 2014.[95] In 2016, the sales were weak.[28] Ultimately, the line was discontinued in 2018,[29] then brought back two years later.[30] On May 16, 2022, when a new doll line featuring reproductions of the original 2010 dolls was made available online through the "Mattel Creations" section of the Mattel website,[35] demand was high: the dolls sold out in less than one day.[96]

The franchise has received positive recognition for its promotion ofdiversity among the characters, especially in comparison with other toy brands with similar levels of popularity.[97][98][99][100] This diversity continues to be a major selling point in Mattel's marketing of the franchise.[8] In 2022, during the rollout of a new doll line, Lisa McKnight—Executive Vice President of Barbie & Dolls at Mattel—said: "We've been waiting for the right moment to reignite the Monster High brand to connect with [...] issues that are core to our purpose, like inclusion, diversity and community [...] with the updated franchise focused on being authentic, true to yourself and celebrating differences."[35]

Controversy

[edit]

Monster High has some controversy and criticism, citing that the dolls' unrealistic bodies, often revealing outfits, and characters' focus on romantic relationships were a bad influence on young children.[101][102] They were criticized for being "hyper-sexualized" and reinforcing gender stereotypes about women; it was even implied that children could develop low self-esteem andeating disorders due to the presentation of unattainable body types.[100]Peggy Orenstein similarly criticized Monster High in her 2011 bookCinderella Ate My Daughter.

Competition

[edit]

Inspired by the commercial success of Monster High, other toy manufacturers — namely some of the biggest competitors in the toy industry which is the field of franchise owner Mattel[103] — launched their own toy lines with a similar premise and/or aesthetic. In 2012,MGA Entertainment launchedBratzillaz (House of Witchez), a spin-off of theBratz brand;[104] it featured a similar theme centered around theparanormal, and was seen as MGA's attempt at capitalizing off of the success of Monster High.[105] The same year, MGA also launchedNovi Stars, asci-fi-themed line of fashion dolls that featuredextraterrestrial humanoids.[104][106] In 2013, The Bridge Direct launchedPinkie Cooper, which featured a humanoidCocker Spaniel of the same name; in an interview withCNN Money, analyst Gerrick Johnson named both Monster High and Novi Stars as "competitors that come closest" to the dog-headed fashion doll.[107] Also in 2013,Hasbro launchedMy Little Pony: Equestria Girls as ananthropomorphized spin-off of the2010 incarnation of the mainMy Little Pony franchise;[108][109] it featured the counterparts of My Little Pony characters in human-like silhouettes with non-human skin colors; it was regarded as Hasbro's take on Monster High.[110]

Notes

[edit]
  1. ^This is a promotional image featuring prototypes; the actual dolls released in 2010 looked slightly different from the way they do in this image.

Bibliography

[edit]

References

[edit]
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  5. ^Whyte, Alexandra (February 24, 2021)."Nickelodeon & Mattel reboot Monster High".Kidscreen. RetrievedMarch 1, 2021.
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  7. ^"Monster High reboot in the works".Toy World Magazine | The business magazine with a passion for toys. February 24, 2021. RetrievedMarch 1, 2021.
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  10. ^"Frankie Stein Voice - Monster High franchise".Behind The Voice Actors.
  11. ^abcTerrace 2014, p. 144
  12. ^"Draculaura".Monster High.Mattel. RetrievedJune 20, 2016.
  13. ^"Voice Of Cleo de Nile - Monster High".Behind The Voice Actors. RetrievedSeptember 5, 2017Check-marks indicate the role has been confirmed using screenshots of closing credits and other reliable sources.{{cite web}}: CS1 maint: postscript (link)
  14. ^"Voice(s) of Abbey Bominable".Behind The Voice Actors.Archived from the original on November 4, 2016. RetrievedNovember 4, 2016.
  15. ^"Mattel Celebrates 2014 San Diego Comic-Con with Hot Collectibles and Fan-atic Festivities".Action Figure Insider. July 22, 2014.Archived from the original on November 9, 2016. RetrievedJanuary 8, 2017.
  16. ^"Trademark Status & Document Retrieval".United States Patent and Trademark Office. RetrievedMay 21, 2022.
  17. ^"Behind the Design of Monster High".Mattel Shop.Mattel. November 5, 2010.Archived from the original on December 21, 2021. RetrievedMay 12, 2022 – viaYouTube.
  18. ^Vultaggio, Maria (July 17, 2013)."Goth Barbie Dolls Are Best Sellers: Mattel's Monster High Line Includes 'Draculaura,' 'Frankie Stein' And 'Clawdeen Wolf' [PHOTO]".International Business Times. RetrievedMay 12, 2022.
  19. ^abZimmerman, Ann (June 3, 2010)."Mattel's New Playbook: Toy First, Franchise Next".The Wall Street Journal. RetrievedMarch 1, 2022.
  20. ^Hyland, Alexa (May 31, 2010)."Mattel Bets on Creature Features".Los Angeles Business Journal. RetrievedFebruary 27, 2022.
  21. ^Chang, Andrea (August 13, 2010)."Watch out, Barbie: Mattel's edgy Monster High is in session".Los Angeles Times. RetrievedFebruary 27, 2022.
  22. ^abBritten, Ashley (October 13, 2021)."The best Monster High doll".Chicago Tribune. RetrievedFebruary 27, 2022.
  23. ^Garrett Sander [@garrett_sander]; (January 13, 2020)."Day 13: Frankie Stein from the 2010 line Monster High by @mattel ! [...]". RetrievedMarch 24, 2022 – viaInstagram.
  24. ^Garrett Sander [@garrett_sander]; (November 13, 2020)."#HappyFridayThe13th every Monster! Unearthed from the depths of the Catacombs - Check out the very first prototypes that were made to pitch the idea of Monster High! [...]". RetrievedMarch 24, 2022 – viaInstagram.
  25. ^"MH All Dolls".MH Merch. RetrievedMarch 24, 2022.Here, you'll find an overview of all Monster High Dolls, with a total of 756 releases.
  26. ^"MH Collectors Edition Dolls".MH Merch. RetrievedMarch 24, 2022.
  27. ^Aasland, Laura (January 12, 2016)."Monster High Reboot – A Collector's Thoughts".Culture Honey. RetrievedMarch 24, 2022.
  28. ^abPatnaik, Subrat (April 20, 2016)."Mattel struggles as Barbie sales slip again".Reuters.Thomson Reuters. RetrievedMarch 21, 2022.
  29. ^abHopkins, Charlotte; HowExpert (2022).HowExpert Guide to Doll Collecting: 101+ Tips to Learn How to Find, Buy, Sell, and Collect Collectible Dolls for Doll Collectors. HowExpert. p. 60.ISBN 9781648918032.Monster High dolls debuted in July 2010 and were made by Mattel until 2018.
  30. ^abGoncalves, Deb (October 22, 2020)."Mattel Releasing New Monster High Dolls For 'The Shining' & 'It'".Moms. RetrievedMarch 24, 2022.
  31. ^Roberts, Tyler (August 10, 2021)."Mattel Creations Unveils Exclusive Beetlejuice Monster High Dolls".Bleeding Cool. RetrievedMarch 24, 2022.
  32. ^"Mattel Creations Reveals 'Gremlins 2' Monster High Doll".License Global.Informa. October 29, 2021. RetrievedMarch 24, 2022.
  33. ^Aune, Sean P. (February 17, 2022)."Mattel launches Monster High "Haunt Couture" dolls".The Nerdy. RetrievedMarch 24, 2022.
  34. ^"Monster High".Mattel Creations.Mattel. May 16, 2022.Archived from the original on May 16, 2022. RetrievedMay 16, 2022.
  35. ^abcWatson, Cole (May 13, 2022)."Mattel targets collectors with resurrected Monster High toy line".Kidscreen.Brunico Communications.Archived from the original on May 14, 2022. RetrievedMay 14, 2022.
  36. ^Zahn, James (May 13, 2022)."Monster High Boo-riginal Creeproductions Emerge for Friday the 13th".The Toy Insider.Archived from the original on May 14, 2022. RetrievedMay 14, 2022.
  37. ^"Monster High Dolls - MHcollector.com".MHcollector.com. October 18, 2024. RetrievedOctober 18, 2024.
  38. ^"MH Merch Databases".MH Merch. RetrievedMay 14, 2022.
  39. ^Monster High [@MonsterHigh] (February 12, 2022)."Toy-inspired accessories, for the human world. 💙 Shop the limited edition #MonsterHigh Skullette earrings by Maisie Wilen, now on presale exclusively on Mattel Creations" (Tweet).Archived from the original on May 17, 2022. RetrievedMay 17, 2022 – viaTwitter.
  40. ^"MC Drop - Maisie Wilen Drop".Mattel Creations.Mattel. RetrievedMay 17, 2022.
  41. ^Buckley, Madeleine (April 13, 2022)."Monster High Gets a Scary Cute Collection at Hot Topic".The Pop Insider. RetrievedMay 17, 2022.
  42. ^"Monster High Reboot How Do You Boo?".NataliezWorld. RetrievedNovember 13, 2016.
  43. ^"Monster High Adventures of the Ghoul Squad".Prime Video. RetrievedJanuary 1, 2020.
  44. ^"Escena De Astranova".DC Super Hero Girls, Monster High y Ever After High. September 18, 2015. RetrievedNovember 13, 2016 – viaYouTube.[dead YouTube link]
  45. ^"The Lost Movie".Monster High.Mattel. May 6, 2016.Archived from the original on December 21, 2021. RetrievedNovember 26, 2016 – viaYouTube.
  46. ^"Ever After High Dolls".Ever After High.Mattel. RetrievedNovember 26, 2016 – viaFacebook.
  47. ^Milligan, Maercedes (July 13, 2022)."Nickelodeon & Mattel Unveil Voices for New 'Monster High' Animated Series".Animation Magazine. RetrievedJuly 19, 2022.
  48. ^Oddo, Marco Vito (July 13, 2022)."Monster High Animated Series Adds Tony Revolori to Voice Cast".Collider. RetrievedJuly 19, 2022.
  49. ^ab"Monsutā Hai"モンスター・ハイ [Monster High].Oha Suta (in Japanese).Shogakukan-Shueisha Productions. Archived fromthe original on October 28, 2014. RetrievedMay 18, 2022.
  50. ^尾形美幸 (March 11, 2015).残業時間を月平均20~25時間へ抑制/インプットを増やしより良い作品づくりを目指すピコナ.CGWorld + Digital Video (in Japanese). RetrievedMay 18, 2022.
  51. ^"Ibento"イベント [Events].Amorecarina (in Japanese). Good Choice Entertainment. Archived fromthe original on October 9, 2014. RetrievedMay 18, 2022.
  52. ^「学校の中で1番かわいい」ガールズユニットがデビュー.Natalie (in Japanese). Natasha, Inc. March 6, 2015. RetrievedMay 18, 2022.
  53. ^Whitehead, Thomas (November 12, 2015)."Nintendo Download: 12th November (North America)".Nintendo Life.Gamer Network. RetrievedDecember 31, 2015.
  54. ^Harrisson, Lisi."Lisi Harrison".Fantastic Fiction. RetrievedNovember 13, 2016.
  55. ^"Back and Deader Than Ever (Monster High Series #4)".Lisi Harrison.Barnes & Noble. RetrievedNovember 13, 2016.
  56. ^"Monster High Drop Dead Diary".Abigail Harris (as Abaghoul Harris).Barnes & Noble. RetrievedNovember 13, 2016.
  57. ^Harrison, Lisi (September 1, 2010).Monster High. Poppy.ISBN 978-0316099189.
  58. ^Harrison, Lisi (April 5, 2011).The Ghoul Next Door. Poppy.ISBN 978-0316099110.
  59. ^Harrison, Lisi (September 20, 2011).Where There's a Wolf, There's a Way. Poppy.ISBN 978-0316099196.
  60. ^Harrison, Lisi (May 1, 2012).Monster High: Back and Deader Than Ever. Poppy.ISBN 978-0316099172.
  61. ^Daneshvari, Gitty (September 5, 2012).Monster High: Ghoulfriends Forever.Little, Brown Books for Young Readers.ISBN 978-0316222495.
  62. ^Daneshvari, Gitty (April 2, 2013).Monster High: Ghoulfriends Just Want to Have Fun.Little, Brown Books for Young Readers.ISBN 978-0316222532.
  63. ^Daneshvari, Gitty (September 10, 2013).Monster High: Who's That Ghoulfriend?.Little, Brown Books for Young Readers.ISBN 978-0316222549.
  64. ^Daneshvari, Gitty (April 8, 2014).Monster High: Ghoulfriends 'til the End. Little, Brown Books for Young Readers.ISBN 978-0316222518.
  65. ^Daneshvari, Gitty (September 2, 2014).Monster High: Ghoulfriends The Ghoul-It-Yourself Book.Little, Brown Books for Young Readers.ISBN 978-0316282222.
  66. ^Monstrata, Nessi (August 4, 2015).Monster High Diaries: Draculaura and the New Stepmomster.Little, Brown Books for Young Readers.ISBN 978-0316300841.
  67. ^Monstrata, Nessi (November 3, 2015).Monster High Diaries: Frankie Stein and the New Ghoul at School.Little, Brown Books for Young Readers.ISBN 978-0316300940.
  68. ^Monstrata, Nessi (February 2, 2016).Monster High Diaries: Lagoona Blue and the Big Sea Scarecation.Little, Brown Books for Young Readers.ISBN 978-0316300803.
  69. ^Monstrata, Nessi (May 3, 2016).Monster High Diaries: Clawdeen Wolf and the Freaky-Fabulous Fashion Show.Little, Brown Books for Young Readers.ISBN 978-0316300780.
  70. ^Monstrata, Nessi (August 2, 2016).Monster High Diaries: Cleo and the Creeperific Mummy Makeover.Little, Brown Books for Young Readers.ISBN 978-0316266369.
  71. ^Von Spooks, Misty (December 6, 2016).Monster Rescue. Little, Brown Books for Young Readers.ISBN 978-0316315692.
  72. ^Von Spooks, Misty (April 11, 2017).Monster Rescue. Little, Brown Books for Young Readers.ISBN 978-0316315777.
  73. ^Von Spooks, Misty (August 8, 2017).Monster Rescue. Little, Brown Books for Young Readers.ISBN 978-0316431606.
  74. ^Von Spooks, Misty (December 5, 2017).Monster Rescue. Little, Brown Books for Young Readers.ISBN 978-0316557917.
  75. ^"Mattel Announces Monster High Publishing Program".corporate.mattel.com. RetrievedJanuary 6, 2025.
  76. ^"Fright Song".Monster High.Mattel. August 9, 2010.Archived from the original on December 21, 2021. RetrievedNovember 13, 2016 – via YouTube.
  77. ^"Fright Song - Behind The Scenes".Monster High.Mattel. August 8, 2010.Archived from the original on December 21, 2021. RetrievedNovember 13, 2016 – viaYouTube.
  78. ^""We Are Monster High"™ - Madison Beer Music Video".Monster High.Mattel. January 16, 2014.Archived from the original on December 21, 2021. RetrievedNovember 13, 2016 – viaYouTube.
  79. ^"Ewa Farna fanynka MONSTER HIGH!".ŽENA-IN (in Czech). September 14, 2011. RetrievedOctober 31, 2024.
  80. ^"Ewa Farna: Monster High (2011)".ČSFD.cz (in Czech). RetrievedOctober 31, 2024.
  81. ^"Monster High™ "Fright Song" Gets A Drop-dead Glam Remake From Global Girl Group KATSEYE".Mattel, Inc. | Corporate Website. July 18, 2025. RetrievedJuly 19, 2025.
  82. ^"Monster High Fright Song ft. KATSEYE | Official Music Video | Monster High". July 17, 2025.
  83. ^"Spotify – Monster High - Discography".Spotify. October 18, 2024. RetrievedOctober 18, 2024.
  84. ^Fleming, Mike Jr. (October 21, 2015)."'Monster High' Franchise Launch Film To Be Helmed By Ari Sandel".Deadline Hollywood.Penske Media Corporation. RetrievedMarch 21, 2022.This film is tied directly to the Mattel toyline that exploded in 2010 and became a billion dollar franchise.[dead link]
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  88. ^Ulaby, Neda (July 17, 2013)."Fangs And Fishnets For The Win: 'Goth Barbie' Is Monstrously Successful".National Public Radio. RetrievedMarch 21, 2022.
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  98. ^"Dolls and feminism".The Diamondback. January 1, 2014. RetrievedMay 18, 2022.The author of this article incorrectly put out the date as "31 December 099", however in reading through the article's main body, look out for "Friday Night Frights movie"(2012) and "Ever After High" (which released in 2013); hence the source date indicated is in assumption that the body itself depicts enough justification.
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  105. ^Taylor, Alice (September 15, 2013)."Toy choice gets wider as internet inspires playtime revolution".The Guardian. RetrievedMay 19, 2022.A recent visit to Hamleys' new dolls area turned up [...] glow-in-the-dark Bratzillaz (a brazen MGA fast-follow of the huge Mattel Monster High) [...]
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