 | |
 Moncler at MixC,Zhengzhou | |
| Company type | Società per azioni |
|---|---|
| BIT: MONC FTSE MIB component | |
| Industry | Fashion |
| Founded | 1952; 73 years ago (1952) inMonestier-de-Clermont,France |
| Founder | René Ramillon, André Vincent |
| Headquarters | , Italy |
Key people | Remo Ruffini (CEO)[1] |
| Revenue | €3.1 billion[2] (2024) |
| €639.6 million[2] (2024) | |
Number of employees | 6,754[3] (2024) |
| Subsidiaries | Stone Island |
| Website | www |
Moncler S.p.A. is an Italian luxuryfashion brand specialized inready-to-wearouterwear headquartered inMilan, Italy.[4][5] Its core branding includes thecockerel, "M" monogram,feltappliqué badge, crossed skis and cartoon duck mascot.
Founded in the Alpine town ofMonestier-de-Clermont, France, a ski resort nearGrenoble, byRené Ramillon, a French mountain gear craftsman, and André Vincent. Italian entrepreneurRemo Ruffini bought the company in 2003 and moved it to Milan, re-launching Moncler as a global purveyor ofluxury goods.
Since 2013 Moncler has been listed on theMilan Stock Exchange. The house's collaborations with emerging designers and €1.15 billion-acquisition ofStone Island in 2020, has led to its increased presence instreetwear fashion.[6][7]
Founded in 1952 by René Ramillon and André Vincent,[8][9] the name is an abbreviation ofMonestier-de-Clermont, a village in the mountains nearGrenoble, France.[10]
In the beginning, Moncler produced padded sleeping bags, a single model of lined hooded cape, and tents with a telescopic structure and external covering. The first Moncler down jackets were made in 1954 for the company’s own workers, who wore them over their work overalls at the small mountain factory.[11] The first to note them and realize their potential was FrenchmountaineerLionel Terray. The result saw the specialist range "Moncler pour Lionel Terray".[12]
In 1954, Moncler quilted jackets were chosen to equip the Italian expedition toK2, which culminated with the conquest of the earth's second-highest summit byAchille Compagnoni andLino Lacedelli.[13][14] Moncler also accompanied the French expedition which reached the summit ofMakalu in 1955[15] and was the official supplier for expeditions inAlaska organised by Lionel Terray in 1964.[16] During theGrenobleWinter Olympics in 1968,[17][18] Moncler became the official supplier of the French national downhill skiing team;[17]on this occasion, the Moncler logo was changed, replacing the previous Monte Eguit symbol with a cartoon duck namedMonDuck.[19]
In 1972, the French national team adopted a new version of thedown jacket: no longer the "double" model, but a single, more practical and lightweight garment tailored to the requirements of competitive sports. Initially named "Huascaran" and later "Nepal," the model featured leather shoulder reinforcements designed to carry skis without damaging the fabric. The concurrent rise of mass winter tourism had a positive impact on sales.[20] During the 1980s, the down jacket—with its quilted construction and glossy finish, also available in bright colors—began to spread in urban areas[21] and became an iconic garment associated with aspecific italian youth subculture of the era.[22] Fashion designer Chantal Thomass collaborated with the company until 1989, reinterpreting the aesthetic of the brand.
In 1992, Moncler became an Italian brand through its acquisition by Pepper Industries, which later sold it to Finpart.[23] In 2003, the brand was acquired by entrepreneur Remo Ruffini, who at the time also served as the company’s creative director. Under his leadership, Moncler underwent a profound transformation and was repositioned as a luxury brand.[24][25]
In 2006, theMoncler Gamme Rouge line was launched. Initially designed byAlessandra Facchinetti until 2008,[26] the line was subsequently led byGiambattista Valli until 2018.[27][28] In 2007, the company shifted its distribution strategy by opening its first monobrand boutique in Paris, followed by stores in Milan (2008) and New York (2009).[29][30]
In 2008, theCarlyle Group acquired a 48% stake in the company, while Ruffini retained 38%. In 2009, Moncler introducedMoncler Gamme Bleu, a menswear collection designed byThom Browne until 2018.[31][32] The following year, Moncler launched theMoncler Grenoble line in New York, a technical collection dedicated to skiing and après-ski wear.[33]
Eurazeo, a French shareholder, invested in the Moncler group in 2011, in order to take 45% of the shares and 50% of the voting rights before selling the company for €1.4 billion in March 2019. Remo Ruffini remained the second-largest shareholder, with his stake reduced from 38% to 32%, while the Carlyle Group decreased its shareholding from 48% to 17.7%.[23]
AnIPO of Moncler on theMilan Stock Exchange took place on 16 December 2013, with an initial value of €10.20 per share.[34] The shares were 27 times oversubscribed and rose 47% on the first day, resulting in amarket capitalization of more than €4 billion.[35][34][36]
In 2015, Ruffini regained his position as the largest shareholder of Moncler with a 32% stake, while Eurazeo reduced its holdings to 15.5%.[37] A new shareholding structure was established in July 2016: two new partners — the Singapore sovereign wealth fundTemasek and Spanish businessman Julián Díaz González (known as Torres), chairman ofDufry — acquired a combined 24.4% stake in Ruffini Partecipazioni, the holding company that controls Moncler. Ruffini retained a 75.6% majority in the new entity, while Clubsette, the investment vehicle of Tamburi Investment Partners, exited the structure.[38]
In February 2018 Moncler launched theMoncler Genius project, a new creative and business model where well-known designers create distinct collections interpreting Moncler's identity that are released on a monthly basis.[39][40][41]
In March 2019, the U.S. investment fundBlackRock acquired a stake of 5.026% in Moncler's share capital. Ruffini remained the main shareholder with a 19.30% stake, followed by BlackRock,[42] while the Eurazeo fund had fully exited its position.[43][44] That same year, Moncler was included for the first time in theDow Jones Sustainability Indices (DJSI) World and Europe.[45]
In December 2020, Moncler purchased Italian luxurysportswear brandStone Island for €1.15 billion.[46] In 2020, Moncler launched the "Born to Protect" sustainability plan which features renewable energy, animal welfare, recycling and charitable giving standards.[47] In December 2021 Moncler became the official formalwear partner ofInter Milan.[48]
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Moncler offers a wide range of down jackets to the public, generally positioned in the luxury segment, with a market expansion also into the summer season. The brand is present on the market with three collections:[49]
The following photographers have collaborated with Moncler for institutional campaigns:
| Shareholder | Stake (% of ordinary shares) |
|---|---|
| Double R S.r.l. | 16.9% |
| Morgan Stanley | 8.6% |
| Capital Research and Management Company | 5.0% |
| BlackRock Inc. | 5.0% |
| Venezio Investments Pte. Ltd. | 4.5% |
| Treasury Shares | 1.2% |
| Other Shareholders | 58.8% |
To deal withcounterfeiting, the company instituted an online codeverification system to authenticate purchased products.[62]
