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Modern Theatres

From Wikipedia, the free encyclopedia
Indian film studio

Modern Theaters Ltd
Company typeLimited
IndustryMotion pictures
Founded1935
FounderT. R. Sundaram Mudaliar
Defunct2001
FateLiquidated
Headquarters
Yercaud Road,Salem - 636 008, Tamil Nadu
,
India
Area served
Tamil Nadu
Kerala
Andhra Pradesh
Key people
T. R. Sundaram Mudaliar

Modern Theaters Ltd was an Indianfilm studio inSalem,Tamil Nadu started byT. R. Sundaram Mudaliar in 1935. The studio produced over more than 150 films until 2001 inTamil,Telugu,Kannada,Malayalam,Hindi,Sinhalese and evenEnglish of which Tamil were the majority.

History

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In the early 1930s, T. R. Sundaram entered the world of Tamil cinema as a partner of a Salem-based film company,Angel Films. He was involved in productions such asDraupadi Vastrapaharanam (1934),Dhruva (1935) andNalla Thangal (1935). Then he decided to start his own company, Modern Theatres Limited. He realized that to make film making a business, it had to be organized and managed like a business enterprise. He also planned a schedule of producing films on a tight budget (two or three a year), so that the market and consumers were regularly and continually supplied with his products.

The maiden production of Modern Theatres, directed by Sundaram, wasSathi Ahalya, a mythological plot was released in 1937. The following year he produced the first Malayalam talkieBalan. Sundaram promoted Modern Theatres as a joint stock company and built a studio on a vast stretch of land on the outskirts of Salem town. The hundred odd films that came from his studio covered a wide spectrum of themes —mythology,comedy and original screenplays to adaptation of classic works of literature and murder mysteries. It is, however, theJames Bond style of films starringJaishankar that are almost synonymous with the banner.

Following the Hollywoodstudio system, TRS had on his rolls writers, technicians, actors and so on. He paid generously and promptly, a rarity in the film circle.[1]

Notable contributions

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  • First time in the world, T. R. Sundaram, the Salem-based Indian movie mogul. It was he who introduced the novel idea of seeking public opinion on the choice of the female and male leads. He advertised in the press, asking moviegoers to suggest the names of artists for the lead roles, and the almost unanimous choice was the 'Dream Girl of Tamil Cinema' Rajakumari as Manonmani and the multi-talented star Chinnappa as the prince-hero. It is perhaps the only incident of its kind in the history of world cinema and certainly in Indian cinema read this article inThe Hindu newspaper.[1]
  • Produced the first Malayalam talkieBalan in 1938
  • First Double role in Tamil Films introduced inUthama Puthiran starringP. U. Chinnappa in the year 1940.
  • The first most expensive film to be produced wasManonmani in 1942, starringP. U. Chinnappa andT. R. Rajakumari.
  • First Tamil Color film (Geva Color) wasAlibabavum Narpadhu Thirudargalum-1956[2]
  • First Malayalam Talkie film calledBalan directed by Notani was produced in 1938[3]
  • First Malayalam Color film wasKandam Becha Kottu in 1961[3]
  • First English film in Tamil Nadu: Modern Theatres teamed up with an American Film company to produce the first English movie in 1952-The Jungle
  • First film in whichManorama starred as a heroine isKonjum Kumari in 1963. This is the 97th film forT. R. Sundaram
  • First film to have 3 separate stories within a movie wasSow Sow. The 3 stories areKaligala Mainar,School Drama andSoorapuli.
  • When Zoom lens was not invented such an effect was pioneered inPonmudi (1950 film) for which theFrench Government awarded the cameraman.
  • Has a unique record of having five formerChief Ministers of India in its payroll.
  • Frequently used foreigners likeEllis R. Dungan,Manik Lal Tandon,Bomman D. Irani to bring up the quality factor of his films.

Present status

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The landmark, situated on nine acres on Yercaud road here, has been handed over to a private construction firm for promoting flats and houses. The promoters, respecting its glorious past, have decided to dismantle the exquisitely designed stone arch carrying the legendary name of `Modern Theatres Limited' and erect it a few metres away with a new name, `Sundar Garden' as per `vasthu sasthra'. Other worn-out buildings, including studio houses and sheds, that figured in many movies are also being brought down. The arch is the only remaining of the glorious past.

T.R. Sundaram's grandson Suman Sundaram who is settled in Australia is currently looking to enter into the film making and follow his grandfather's route in making successful new technology advancement in theTamil film industry.

Gallery

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See also

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References

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  1. ^ab"Stickler for discipline".The Hindu. August 2012.
  2. ^"Culturopedia.com - Cinema in India~ the Tamil Cinema?". Archived fromthe original on 18 January 2009. Retrieved11 January 2009.
  3. ^ab"History of Malayalam Cinema | chintha". Archived fromthe original on 12 June 2009. Retrieved11 January 2009.

External links

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