| Mod revival | |
|---|---|
| Stylistic origins | |
| Cultural origins | 1976 Reading and London, Late 1970s, Scotland (mostly Glasgow) Late 1970s Australia (mostly Sydney & Melbourne) Early 1980s, United States |
| Derivative forms | |
| Regional scenes | |
| |
| Other topics | |
Themod revival is asubculture that started in the United Kingdom in the late 1970s and later spread to other countries (to a lesser degree).
The Mod Revival started with disillusionment with the punk scene when commercialism set in.[citation needed] It was featured in an article in Sounds music paper in 1976 and had a big following in Reading/London during that time. It gained momentum as an underground movement which was highlighted on London Weekend Show 20 May 1979, prior to the impending release of the filmQuadrophenia.[citation needed]
The late 1970s mod revival was led by the bandThe Jam, who adopted a stark mod look and mixed the energy of punk with the sound of early 1960s mod influenced bands. It was heavily influenced by the 1979 filmQuadrophenia. The mod revival was a conscious effort to hark back to the earlier generation in terms of style and presentation. In the early 1980s in the UK, a mod revival scene influenced by the original mod subculture of the 1960s developed.
The late 1970s mod revival combined musical and cultural elements of the 1970spub rock,punk rock andnew wave music genres with influences from 1960smod jazz andpower pop bands such asthe Who,Small Faces andthe Kinks.
The mod revival was largely set in motion bythe Jam and their fans.[3] The band had adopted a stark mod look and mixed the energy of punk with the sound of 1960s mod bands. Their debut albumIn the City (1977), mixed R&B standards with originals modelled onthe Who's early singles. They confirmed their status as the leading mod revival band with their third albumAll Mod Cons (1978), on whichPaul Weller's song-writing drew heavily on the British-focused narratives of the Kinks.[4] The revival was also spurred on by small concerts at venues such as the Cambridge Hotel,Edmonton, Hop Poles Hotel and Howard Hall both inEnfield, the Wellington,Waterloo Road, London, and the Bridge House inCanning Town. In 1979, the filmQuadrophenia, which romanticised the original 1960s modsubculture, widened the impact and popularity of the mod revival across the UK. The original mod revival fanzine,Maximum Speed started in 1979 and spawned other home-produced fanzines from then until the mid-to-late 1980s.
Bands grew up to feed the desire for mod music, often combining the music of 1960s mod groups with elements of punk music, includingthe Chords,Secret Affair,Purple Hearts andthe Lambrettas.[5] These acts managed to develop cult followings and some had pop hits, before the revival petered out in the early 1980s.[6] More R'n'B based bands such as the Little Roosters,the Inmates andNine Below Zero also became key acts in the growing mod revival scene in London.[7]
In 1979 the mod scene in Australia began and took off particularly in Sydney & Melbourne, led by bands such as The Sets, Little Murders, Division 4, The Introverts & The Go. There was a documentary made in early 1981 called The Go-Set about the mod revival scene in Sydney & Melbourne. There was also a book published about the mod scene in Australia from 1979 to 1986.
Paul Weller broke up the Jam in 1982 and formedthe Style Council, who abandoned most of the punk rock elements to adopt music much more based in modern jazz, R&B and early soul.[8]
In the mid-1980s, there was a brief mod revival centered on bands such asthe Prisoners.Fanzines following on fromMaximum Speed – such asMission Impossible,Patriotic,Roadrunner,Extraordinary Sensations andChris Hunt and Karl Bedingfield'sShadows & Reflections – helped generate further interest in this stage of the mod revival.[9] The Phoenix List was a weekly newsletter listing national events, and they organised a series of national rallies. A main player in the 1980s UK mod revival wasEddie Piller, who founded Countdown Records, and then went on to develop theacid jazz movement of the late 1980s.[9] In 1985, the mod all-dayer in Walthamstow paid tribute to Band Aid, was sponsored by Unicorn Records, and had a host of 80s mod revival bands playing, old and new: Making Time (probably one of the biggest mod revival bands of the 80s after the Jam) and a well-known north London mod band called the Outlets, with band members Steve Byrne and Mario Vitrano, who also supported Steve Marriott's Packet of 3 and Geno Washington at various gigs in north London in the mid-80s.
The UK mod revival was followed by a mod revival in North America in the early 1980s, particularly inSouthern California, led by bands such asthe Untouchables,[10][11][12] The Question, andManual Scan. While on the East Coast (yet touring heavily in California)Mod Fun carried the revival torch. In Brazil the bandIra! led the mod revival releasing their first albumMudança de comportamento in 1985 on the WEA label. Their 1986 followup "Vivendo e Não Aprendendo" further established them as leaders of the mod revival in Brazil. They quickly achieved Gold Album status in sales of "Vivendo e Não Aprendendo".
Bands associated withBritpop in the mid-1990s often championed aspects of mod culture.Blur were fans ofQuadrophenia, with the film's starPhil Daniels featuring on thetitle track of the band's albumParklife and appearing in the song's video, whileOasis'Noel Gallagher struck up a high-profile friendship with Paul Weller. Around this time the UK music press championed a number of bands as constituting a new wave of the mod revival under the name "New Mod", includingMenswe@r andthe Bluetones, both of whom were later identified with Britpop.[13][14][15]
In 2010, the mod-influenced bandMissing Andy saw their debut single, "The Way We're Made (Made in England)", reach number 38 on theUK Singles Chart and number 7 on theUK Indie Chart after their status was confirmed as runners-up inSky1's TV talent competition,Must Be the Music.[citation needed]
A number of 1970s mod revival bands have reunited in recent years to play concerts, includingSecret Affair,[16] the Chords and the Purple Hearts.[17][18]
It's common knowledge these days that the current mod mania grew from a hardcore of The Jam's keenest fans who... discovered a shared enthusiasm for all things mid-'60s.