Miss World Sweden is a nationalBeauty pageant that has selectedSweden's representative to theMiss World pageant.

Firstly,Miss Sweden which ran from 1949 to 2003, by the lifestyle and women's magazineVeckoRevyn and production companyStrix in partnership withMTG. The competition qualified delegates to the globalMiss World contest. As the competition stopped running, it was replaced by separate pageants with various franchises, but lost the franchise in 2003. The pageant was under sponsorship by Studio Fashion Inc. and the marketing was done by the women's magazineHänt Extra until 2020. After that the newly formed Miss Sweden pageant under the Miss Sweden Organization became the new sponsors/licenseholders with the main winner of Miss Sweden going to Miss World.

Sweden has the longest unbroken participation at the Miss World pageant, having appeared almost every year since the first edition in 1951, with the exception of 2018. Many of the contestants have gone on to notable careers in television and film.

In the1970 Miss World pageant, held inLondon,United Kingdom, controversy followed after the result was announced. Black contestantJennifer Hosten ofGrenada won, and black contestantPearl Jansen ofSouth Africa placed 1st Runner-Up, after which theBBC and newspapers received numerous protests about the result, and accusations of racism were made by all sides. Four of the nine judges had given first-place votes to Miss SwedenMarjorie Christel Johansson, while Miss Grenada received only two firsts, yet Johansson finished fourth. Since thePrime Minister of Grenada (then Premier), SirEric Gairy, was on the judging panel, inevitably there were many accusations that the contest had been rigged. Some of the audience gathered in the street outsideRoyal Albert Hall after the contest and chanted "Swe-den, Swe-den". Four days later, organising directorJulia Morley (1941-) resigned because of the intense pressure from the newspapers. Years later, Johansson was reported as saying that she had been cheated out of the title.

Rita Rudolfsson Berntsson, at the 1972 Miss World pageant, created a mild sensation at the luncheon, where she wore a gown which had the flag of Sweden attached to her derrière. The crew were likely much more impressed with top front panel of her gown which barely covered the sides of her breasts. She was told to change the outfit.

Jennifer Palm Lundberg placed third runner-up in the national pageant, but won the title when each of the original top three placers declined the crown. This happened after arguments over the contract for the winner. It was revealed that the original winner was fired when her lawyer suggested her not to sign the contract written by the agency. The first and second runners-up each declined the crown for various reasons.

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The Miss World Sweden Organization was created in 2003 to focus more on the Miss World pageant.

Miss Sweden which ran from 1949 to 2003, by the female magazineVeckoRevyn and production companyStrix in partnership withMTG.

• Miss World Sweden
• Hänt Extra

• Miss World by country
• Beauty pageants in Sweden
• Swedish awards
• Television controversies in Sweden

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