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 Logo used since 2017 | |
| Network | 5 5Star (2006–2011, 2017–2018) 5 (streaming service) |
|---|---|
| Launched | 31 March 1997; 28 years ago (1997-03-31) |
| Country of origin | United Kingdom |
| Owner | Paramount Networks UK & Australia |
| Headquarters | London |
| Sister network | |
| Original language | English |
| Official website | www.milkshake.tv |
Milkshake! (stylised asmilkshake!) is a Britishchildren's televisionprogramming block onChannel 5. Originally launched in 1997, it is currently aimed at children aged 2 to 7 and typically broadcasts from early morning till late morning.
The block features a mix of original UK series and imported shows, primarily from Australia, Canada, and the United States. Over the years,Milkshake! has included popular programmes such asPeppa Pig,Thomas & Friends, andFireman Sam.
It has been produced by various entities, including Channel 5 and, formerly, theBBC andFremantle. The block continues to be a key part of Channel 5’s children’s programming.
The block debuted on Channel 5 on 31st March 1997 and is currently broadcast on weekdays from 05:40 to 09:15 and weekends from 5:40am to 9:55am (9:50am on Sundays). The block has a number of presenters and features a range of children's programming.
Programmes for older children also aired from 1997 to 2002 and again from 2007 to 2016 on spin-off blockShake!, which, in its time, ran on weekends afterMilkshake!.[1][2]
FollowingViacom's acquisition of Channel 5 in 2014 the block began airingNick Jr. programmes includingPaw Patrol,Blaze and the Monster Machines,Shimmer and Shine.
On 6 July 2017, Channel 5 announced a rebranding ofMilkshake! that launched on 24 July, including updated branding, a new studio, and the launch of aYouTube channel that would feature digital content related to the block.[3]
In November 2008, Channel 5 had been set to launch a new children's channel based on its pre-school programming block. This was a response to the BBC launching theCBBC channel andCBeebies in 2002 and ITV launching theCITV channel in 2006,[4] but plans to launch a standalone preschool channel were put on hold indefinitely while the broadcaster awaited a buyer.[citation needed]
WhenFive Life launched in 2006,Milkshake! was shown on the channel between 9am and 1pm each day. By April 2011, the channel had reduced its broadcast hours and the block was replaced byteleshopping. On 21 August 2017,Milkshake! relaunched on 5Star, where it aired from 9:15am to 11am, before a 2nd removal in 2018.
A Milkshake! brandedFAST channel is available on the5 streaming service.[5]
In-vision continuity presenters have been utilised byMilkshake! since the show began on 31 March 1997. The original presenters wereLucy Alexander andKonnie Huq. Huq was replaced by formerNickelodeon presenter Eddie Mathews when she left the show to join theBBC as aBlue Peter presenter. The longest-serving presenter is Kemi Majeks, who has presented the block for over 26 years. Relief and freelance presenters have also anchored Milkshake! continuity links, including presenterEllie Harrison and deaf presenter Gary Evans. After Beth Evans & Naomi Wilkinson left in 2010, they continued to do British Sign Language interpretation for the other hosts until August 2011. Evans made 1 more appearance in a pre-recorded "Handshake" segment on the Milkshake! website in 2012.
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