Mid-Market | |
|---|---|
 South side ofMarket Street between Sixth Street and Seventh Street | |
  Mid-Market Location in San Francisco | |
| Coordinates:37°46′50″N122°24′45″W / 37.780518°N 122.412534°W /37.780518; -122.412534 | |
| Country |  United States |
| State |  California |
| City-county | San Francisco |
| Area | |
• Total | 0.067 sq mi (0.17 km2) |
| Population | |
• Total | 2,170 |
| • Density | 32,400/sq mi (12,500/km2) |
| Economics | |
| • Median income | $102,321 |
| Time zone | UTC−8 (Pacific) |
| • Summer (DST) | UTC−7 (PDT) |
| ZIP Codes | 94103 |
| Area codes | 415 and 628 |
Market Street Theatre and Loft District | |
  | |
| Location | Roughly bounded by 982-1112 Market Street (NW side), 973-1105 Market Street (SW side), One Jones Street and 1-35 Taylor Street |
| Area | 13.1 acres (5.3 ha) |
| Architect | James Rupert Miller, et. al. |
| Architectural style | Chicago school |
| NRHP reference No. | 86000729[1] |
| CHISL No. | N1436 |
| Significant dates | |
| Added to NRHP | April 10, 1986[1] |
| Delisted CHISL | April 10, 1986 |
Mid-Market (alsoCentral Market, andMarket Street Theatre and Loft District) is a neighborhood,historic district and development area inSan Francisco, California. The neighborhood is bounded byMarket Street to the north, 5th Street to the east,Mission Street to the south, andVan Ness Avenue to the west. There are many theaters in the district, most of which began asvaudeville theaters, include theWarfield andGolden Gate.[2]
In 1906, Mid-Market was decimated by the1906 San Francisco earthquake, and over the next century, Mid-Market would rebuild itself. In the 21st century, Mid-Market has served as a major economic area for San Francisco. Mid-Market has contained the headquarters forTwitter,Block,Reddit,Zendesk,Uber, andDolby, as well as historic buildings, such as theOld San Francisco Mint, theJames R. Browning United States Courthouse, and theSan Francisco Federal Building.
Mid-Market is part ofCalifornia's 11th congressional district, as of 2021.
The "Market Street Theatre and Loft District" was listed on theNational Register of Historic Places on April 10, 1986, for the architecture, and its events and commerce history;[2] and is listed as aCalifornia Historical Landmark since 1986.[3] It has twentycontributing buildings and covers 13.1 acres (5.3 ha).
The Mid-Market redevelopment area is centered onMarket Street starting at Fifth Street, ending atVan Ness Avenue, and including a number of buildings down toMission Street.[4] It effectively creates a sub-neighborhood of theTenderloin,SoMa, andCivic Center neighborhoods for the purpose of redeveloping the area.[5]
The historic district is roughly bounded by 982–1112 Market Street (NW side), 973–1105 Market Street (SW side). One Jones Street and 1–35 Taylor Street.[2]
Decimated by the 1906 earthquake and fire, the entire neighborhood was quickly rebuilt and for decades served as vibrant portion of the Market Street corridor.
Noted columnistHerb Caen referred to the neighborhood as 'le grandpissoir' because of the amount of public urination, defecation, and vagrancy due to a consolidation and expansion of homeless social services in the area, starting in the mid-1980s.[6]
Past initiatives such as sponsored street murals have had little effect in revitalizing the neighborhood and in 2011 the city government turned to tax incentives to encourage businesses to move to the area.[7][8] It has a history of issues with public drug usage and homelessness, which has impacted businesses.[9]
The neighborhood was affected by the controversial "Twitter Tax Break" spearheaded in 2011 by MayorEd Lee, which brought new companies and new construction to the neighborhood.[10][11][12] The largest and most noteworthy of businesses in modern history has beenTwitter, which moved into the old San Francisco Mart building (now known asMarket Square) at Ninth and Market streets in 2012.[13] The move by Twitter was initially met with a great deal of controversy,[14] while other businesses such as Zendesk quietly took advantage of the tax break and moved to the area.[15] A number of arts groups, such as the Black Rock Arts Foundation, are working to move to Mid-Market.[16] In October 2013,Square moved its headquarters to the mid-Market area, followed byUber andDolby.[17]Reddit moved its corporate headquarters to Mid-Market in October 2019, in an area leased to Uber and Square.[18]
Equally transformative, and often attributed to the new density of tech headquarters in Mid-Market, has been the concurrent increase of residential buildings, most notably high-rise apartments and condominium towers.
Like the rest of downtown San Francisco, Mid-Market was hit badly by theCOVID-19 pandemic in 2020 and the subsequent shift toremote work. As of May 2024, the vacancy rate in the Mid-Market area had skyrocketed to 46%, according toCBRE research, which was significantly higher than the citywide vacancy rate of 36.7%.[19] Sellers of real estate in the Mid-Market area were offering discounts as much as 70% from peak prices.[19] A 16-story tower purchased for $62 million in 2016 went for only $6.5 million at a foreclosure auction in 2024.[19]
By August 2025, theSan Francisco Centre immediately to the northeast of the neighborhood was in severe decline.The New York Times described the dying mall as "a national symbol of the city's pandemic-battered downtown", which was struggling "with homelessness and open-air drug use".[20]
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