Men's World Day was observed in Austria in the first week of November annually in the years 2000–04.[1] It was conceived by author George Kindel and inaugurated in November 2000. A central motivation for Kindel was his understanding that "the testosterone influenced brain of men" is the main reason for men's violent nature, and why he also believed that women would never be capable of violence and brutality.[2] Due to the male propensity for violence Kindel proposed that Men's World Day not be conceived as a day to celebrate men but rather a day ofintrospection andself-criticism. He also wanted to show that there are some males who have had a positive, nonviolent influence on our world and to award them as role models.[2]
Mikhail Gorbachev offered to act as co-founder and president of the event after an invitation by Kindel who had described it to him as a 'men's health' initiative.[3][4][5] Men's World Day consisted primarily of a world awards event to recognise and honour men who exemplify the best attributes of mankind. Men recognized and awarded at this event includeMichael Jackson,Michael Douglas,Morgan Freeman,Plácido Domingo,Christopher Reeve, theBee Gees, Yusuf Islam akaCat Stevens, SirPaul McCartney, SirRichard Branson,Steven Spielberg,Luciano Pavarotti,Christiaan Barnard andTed Turner.[6][7]
Men's World Day has been promoted as a world event but has not been officially celebrated by any other countries except Austria, and Germany in 2003[8][9] It was recognized by the United Nations in Vienna and by theGorbachev Foundation who jointly organized the annual event for four years before it was terminated and replaced with a new gender neutral celebration.[1][3][10]
Due to the perceivedinequity of having a day devoted to honouring males alone, the 'Men's World Day' event was terminated and replaced with a newgender neutral event named 'The World Awards'[3][11] which now permanently includes the honouring and awarding of women. TheWorld Awards continues to be held in Austria and consists of two awards events; the primary event is now theWomen's World Awards,[12] which honours women exclusively and has become the world's most important honors for women, annually reaching more than 500 million people around the globe via television, print media, radio and the Internet. The 2009 Women's World Awards television special was broadcast in 51 countries of the world, more than 400 journalists, photographers and 31 TV teams from around the globe.[13] The second event is the Save The World Awards[14] which recognizes and awards equal numbers of women and men who have contributed to asustainable, green and livable future for our planet and its people.[11][15] Women who have received awards at the Women's World Awards includeMonica Bellucci for acting,Anastacia for singing,Bar Refaeli for style, Angela Missoni for fashion,Kelly Clarkson for entertainment, Esther Mujawayo-Keiner for social activities,Elle Macpherson for her modelling career, andOprah Winfrey.[15] The World Awards emphasises that the 20th century was marked by many outstanding women who also strived forequality,freedom and who all stood for peace andtolerance as well ascivil rights. Due to their contributions the general situation for women and society at large has continually improved. Yet, there is still a long way to go because discrimination and violence, say organizers, regrettably remain part of the day-to-day reality of women – at the workplace, in everyday life, and that many are still considered "second class citizens" with no rights at all, a reality that provides the backdrop for the need to highlight women's achievements.[16]