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Melon (online music service)

From Wikipedia, the free encyclopedia
South Korean online music service
"MelOn" redirects here. For other uses, seeMelon (disambiguation).

Melon
Screenshot
Screenshot of Melon's new interface, launched in August 2016
Type of site
OMS
Available inKorean
FoundedNovember 16, 2004; 21 years ago (2004-11-16)
OwnerKakao Entertainment
Created bySK Telecom
URLwww.melon.com
CommercialYes
RegistrationRequired, for South Koreans only[1]
Users4~5 million (in South Korea alone, as of 2018)
LaunchedNovember 16, 2004; 21 years ago (2004-11-16)

Melon (Korean: 멜론;RR: Mellon) is a South Koreanonline music store andmusic streaming service introduced in November 2004, and developed bySK Telecom.LOEN Entertainment (became Kakao M and then Kakao Entertainment) became the company-in-charge of the service in 2009. In 2017, Kakao mergedKakao Music into Melon to have one, unified music streaming service.[2]

Melon is South Korea's largestmusic subscription service, with over 28 million users. Melon is the most popular music streaming service in South Korea. In fact, a survey of users of smartphones found that they were the most used applications by Koreans.[3] Melon users can stream and download music and music videos and create customringtones.[4] Melon is available onAndroid andiOS.[citation needed]

The name "Melon" is a portmanteau of the phrase "melody on".[5]

History

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This sectionneeds expansion. You can help byadding missing information.(October 2024)

Melon was founded on November 16, 2004, in South Korea bySK Telecom, South Korea's largest wireless carrier. It attracted more than 10,000 subscribers per day on average, surpassing 310,000 on its first few months.[6] In October 2008, SK Telecom transferred the majority of Melon's stock to its shareholderLoen Entertainment for approximately 24.3 billionKRW.[7] In July 2013, SK Planet, a subsidiary of SK Telecom, sold 52.56% of its stake in Loen Entertainment to Star Invest Holdings Limited, a subsidiary of Affinity Equity Partners, a Hong Kong-based private equity firm.[8] Later in January 2016,Kakao acquired a 76.4% stake in the company for 1.87 trillion won (approximately $1.64 billion).[9][10] In 2018, Kakao M spun-off from Kakao, but Melon stayed.[citation needed]

In 2021, Melon merged with Kakao Entertainment and rebranded itself as "Melon M". This joint venue aimed to secure their leadership in the showbiz industry. Lee Jae-wook will lead the joint. At that time, the streaming platform boasted 33 million users and around 5 million paying users.[11]

International operations

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In 2010, Melon was launched by SK Telecom inIndonesia, in partnership withTelkom Indonesia.[12] In 2016, Telkom Indonesia bought all the stake formerly owned by SK Telecom following the SK Telecom's divestment from all Melon businesses, thus making Melon Indonesia an Indonesian company.[13]

Promotions

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Music programs on TV

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A screenshot ofRed Velvet performingRussian Roulette on theSBS programInkigayo on September 11, 2016, showing the introduction ticker for the song. The ticker shows the highlighting of Melon as a main sponsor for the said program. (from the official SBS InkigayoYouTube account[14])

Melon is the mainsponsor of the following music-related shows:

Melon Music Awards

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Main article:Melon Music Awards

In 2009, LOEN Entertainment launched theMelon Music Awards (MMA), an award-giving body dedicated to calculating digital sales and online votes to judge the winners.[15]

Achievements

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Songs with the most weeks at number one

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WeeksArtistSongYear
released		Ref.
15Aespa"Supernova"2024[16]
Huntrix"Golden"2025[17]
14NewJeans"Ditto"2022[18]
11G-Dragon"Home Sweet Home"2024[citation needed]
BTS"Dynamite"2020[19]
9AKMU"Love Lee"2023[20]
8Yoon Do-hyun"I Guess I Loved You"2005[18]
BigBang"Last Farewell"2007
Girls' Generation"Gee"2009
Zico"Any Song"2020
Mirani, Munchman, Khundi Panda,Mushvenom feat.Justhis"VVS"
Brave Girls"Rollin'"2017

Longest charting songs on weekly chart

[edit]
WeeksArtistSongCurrent
position[21]
446BTS"Spring Day"OUT
388Paul Kim"Every Day, Every Moment"49
273AKMU"How Can I Love the Heartbreak, You're the One I Love"31
271Lim Young-woong"Trust in Me"OUT
237BTS"Dynamite"OUT
226Sung Si-kyung"Every Moment Of You"48
224GyeongseoYeji & Jun Gun-ho"If You Lovingly Call My Name"57
209Jannabi"For lovers who hesitate"46
208Lim Young-Wong"Love always runs away"
197Kim Min-Seok"Drunken Confession"96
As of October 31, 2025

Most liked songs of all time

[edit]
LikesArtistSongYear
released		Ref
512,625BTS"Spring Day"2017[22]
488,691AKMU"How Can I Love the Heartbreak, You're the One I Love"2019[23]
469,462BTS"Dynamite"2020[22]
457,726IU"Through the Night"2017[24]
449,929Jannabi"For Lovers Who Hesitate"2019[25]
438,238Paul Kim"Every Day, Every Moment"2018[26]
421,311BTS ft.Halsey"Boy With Luv"2019[22]
416,275Anne-Marie"2002"2018[27]
401,236IU ft.Suga"Eight"2020[24]
376,231DAY6"You Were Beautiful"2017[28]
As of October 26, 2025

Most streamed artists of all time

[edit]
Streams
(billions)		ArtistRef
13.46BTS[29]
12.28Lim Young-woong[30]
9.63IU[31]
8.54Exo[32]
5.03Seventeen[33]
4.47Kim Ho-joong[34]
3.81Bolbbalgan4[35]
3.59BigBang[36]
3.33Taeyeon[37]
3.26Davichi[38]
As of September 5, 2025

All-time records

[edit]
  • Most streamed artist:BTS (13.23B streams)[29]
  • Most streamed song: Lim Young-woong – "Trust in Me" (1.06B streams)
  • Song with most unique listeners: BTS – "Spring Day" (8.6M ULs)
  • Longest-running No 1 song on realtime chart:Huntrix,Ejae,Audrey Nuna,Rei Ami - "Golden (2398 hours)
  • Longest-running No 1 song on daily chart: Huntrix, Ejae, Audrey Nuna, Rei Ami - " Golden" (102 days)
  • Longest-running No 1 song on weekly chart: Aespa – "Supernova,[16] Huntrix, Ejae, Audrey Nuna, Rei Ami - Golden (15 weeks)
  • Longest-running No 1 song on monthly chart: Huntrix, Ejae, Audrey Nuna, Rei Ami - "Golden" (4 months)
  • Longest-running Top 10 song on weekly chart: WOODZ – "Drowning" (51 weeks and counting)
  • Longest-running Top 10 song on yearly chart:Paul Kim – "Every Day, Every Moment",[39] BTS (feat.Halsey) – "Boy with Luv"[40] (2 years)
  • Longest-running Top 100 song on daily chart: BTS – "Spring Day[41]
  • Longest-running Top 100 song on weekly chart: BTS – "Spring Day" (446 weeks)
  • Longest-running Top 100 song on yearly chart: BTS – "Spring Day" (7 years)[41]
  • Most roof-hit song:Zico – "Any Song" (51 roof-hits)[42]
  • Most unique listeners for a song in 1st 24 hours: IU – "Bbibbi" (1,462,625 ULs)[43]

Accolades

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Melon, a leading music streaming service in South Korea, has achieved significant recognition over the years for its impact on the music industry and its innovative features. In 2011, it was honored as one of "Korea's Best 25 Apps" at the App Awards Korea, highlighting its popularity and user-friendly design.[44]

Melon was recognized at the 2012 Trusted Brand Awards.[45]

Melon won the "Grand Prize for Digital Contents" in the 2012 Korean Digital Management Innovation Awards.[46]

Melon was recognized in the 2012 Korea Brand Power Index.[47]

Ilgan Sports ranked Melon as the 3rd most influential entity in theK-pop industry in a November 2013 poll in celebration of its 44th anniversary.[48]

See also

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Notes

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  1. ^Formerly sponsored by rival music serviceBugs

References

[edit]
  1. ^"Terms: GENERAL".MelOn.LOEN Entertainment, Inc.
  2. ^카카오 뮤직→멜론, 통합 '확정'·시기 '미정'.
  3. ^박, 현익 (April 23, 2021).국내 음악은 '멜론'이 부동의 1등…'스포티파이' 초반 성적표는 7등.ChosunBiz (in Korean). RetrievedMay 1, 2021.
  4. ^"South Korea's Biggest Music Subscription Service Acquired by Mobile Messaging Company".Billboard. RetrievedMay 3, 2018.
  5. ^Seung Si-yeon, Park Jong-geun (December 3, 2011)."Shin Won-soo, representing Korea's largest OMS, "MelOn"".JoongAng Ilbo. Archived fromthe original on December 13, 2013. RetrievedJanuary 22, 2014.
  6. ^Yang, Hyung-wook (December 14, 2004)."SK·LG텔 MP3음악포털 '대박'조짐" [Signs of SK·LG Tel MP3 music portal 'big hit'].Financial News (in Korean). RetrievedMarch 19, 2023 – viaNaver.
  7. ^Chae, Su-woong (October 24, 2008)."SK텔레콤, 음악사업 멜론 로엔으로 양도" [SK Telecom transfers music business to Melon Loen].Digital Daily (in Korean). RetrievedMarch 19, 2023 – viaNaver.
  8. ^Kim, Min-ki (July 18, 2013)."SK플래닛, 로엔 지분 52% '2659억'에 매각" [SK Planet sells 52% stake in Loen for '265.9 billion'].Newsis (in Korean). RetrievedMarch 19, 2023.
  9. ^Min, Sang-sik (January 12, 2016).[슈퍼리치]음악 플랫폼에 1조9000억 베팅한 '김범수' 의도는.Herald Pop (in Korean). RetrievedMarch 19, 2023.
  10. ^Lee, Min-hyung (August 14, 2017)."Kakao angers music streaming fans – The Korea Times".The Korea Times. RetrievedMarch 19, 2023.
  11. ^Jun-hee, Park (July 15, 2021)."Kakao Entertainment to merge with music streaming platform Melon".The Korea Herald. RetrievedMarch 22, 2022.
  12. ^"Melon Indonesia". Archived fromthe original on April 13, 2017. RetrievedJanuary 22, 2014.
  13. ^eck."MelOn kini 100% Merah Putih – Indotelko".
  14. ^"Sbskpop X Inkigayo"스브스케이팝 / SBS KPOP.YouTube.
  15. ^Nam, An-woo (November 9, 2009).멜론, 연말 음악 시상식 개최…"공정성 담보될 것".My Daily.Archived from the original on April 4, 2023. RetrievedApril 4, 2023 – via Naver.
  16. ^abSeon, Mi-kyung (September 2, 2024).에스파, 이젠 '차트 종결자' [Aespa, now 'Chart Terminator'].OSEN (in Korean).Archived from the original on September 2, 2024. RetrievedSeptember 2, 2024.
  17. ^올해 K팝 신은 이 매거진으로 정리 가능. 😎 2025년을 빛낸 곡들의 Data! [This year's K-pop scene can be summarized in this magazine. 😎 Data on the songs that shone in 2025!].
  18. ^abAhn, Byeong-gil (August 29, 2023).뉴진스, 멜론퀸···7주연속 1위 [New Jeans, Melon Queen... No. 1 for 7 consecutive weeks].Sports Kyunghyang. RetrievedMay 8, 2024.
  19. ^Lee, Su-hyeon (February 28, 2023).또 한 번 붙은 최초-최다 수식어…뉴진스 '디토', 10주 연속 1위 [Another First-Most Adjective… New Jeans' 'Ditto', 1st Place for 10 Consecutive Weeks].Top Star News (in Korean).Archived from the original on May 16, 2023. RetrievedJuly 15, 2024.
  20. ^Koh, Seung-hee (January 9, 2024).또 한 번 붙은 최초-최다 수식어…뉴진스 '디토', 10주 연속 1위 [New Jeans, Ive, (G)I-dle… It was the golden age of girl groups].Herald Economy (in Korean).Archived from the original on July 16, 2024. RetrievedJuly 16, 2024.
  21. ^멜론차트>주간>장르종합 [Melon Chart > Week > Genre Comprehensive] (in Korean). RetrievedSeptember 5, 2025.
  22. ^abc방탄소년단 [BTS].Melon (in Korean). RetrievedDecember 9, 2024.
  23. ^악뮤 [AKMU].Melon (in Korean). RetrievedDecember 9, 2024.
  24. ^ab아이유 [IU].Melon (in Korean). RetrievedDecember 9, 2024.
  25. ^잔나비 [Jannabi].Melon (in Korean). RetrievedDecember 9, 2024.
  26. ^폴킴 [Paul Kim].Melon (in Korean). RetrievedDecember 9, 2024.
  27. ^"Anne-Marie".Melon (in Korean). RetrievedDecember 9, 2024.
  28. ^"DAY6 (데이식스)".Melon (in Korean). RetrievedOctober 26, 2025.
  29. ^ab방탄소년단 [BTS].Melon (in Korean). RetrievedSeptember 5, 2025.
  30. ^임영웅 [Lim Young-woong].Melon (in Korean). RetrievedSeptember 5, 2025.
  31. ^아이유 [IU].Melon (in Korean). RetrievedSeptember 5, 2025.
  32. ^"Exo".Melon (in Korean). RetrievedSeptember 5, 2025.
  33. ^세븐틴 [Seventeen].Melon (in Korean). RetrievedSeptember 5, 2025.
  34. ^김호중 [Kim Ho-joong].Melon (in Korean). RetrievedSeptember 5, 2025.
  35. ^볼빨간 사춘기 [Bolbbalgan4].Melon (in Korean). RetrievedSeptember 5, 2025.
  36. ^빅뱅 [BigBang].Melon (in Korean). RetrievedSeptember 5, 2025.
  37. ^태연 [Taeyeon].Melon (in Korean). RetrievedSeptember 5, 2025.
  38. ^다비치 [Davichi].Melon (in Korean). RetrievedSeptember 5, 2025.
  39. ^Melon 연간 차트 추이 [Melon Annual Chart Trends] (in Korean). Archived fromthe original on April 4, 2023. RetrievedApril 3, 2023.
  40. ^Melon 연간 차트 추이 [Melon Annual Chart Trends] (in Korean). Archived fromthe original on April 4, 2023. RetrievedApril 3, 2023.
  41. ^abLee, Jae-hoon (August 13, 2024).방탄소년단 '봄날', 멜론 첫 10억 스트리밍↑ [BTS "Spring Day," Melon's first 1 billion streams ↑].Newsis (in Korean).Archived from the original on August 13, 2024. RetrievedAugust 13, 2024.
  42. ^Melon 지붕킥 횟수 랭킹 (in Korean). Archived fromthe original on March 6, 2023. RetrievedFebruary 3, 2021.
  43. ^Melon 24시간 이용자수 / October 11, 2018 (목) 18시 (in Korean). Archived fromthe original on March 6, 2023. RetrievedFebruary 8, 2021.
  44. ^"2011 App Awards Korea".Melon.LOEN Entertainment, Inc.
  45. ^"2012 Trusted Brand Awards".Melon.LOEN Entertainment, Inc.
  46. ^"2012 Korean Digital Management Innovation Awards".Melon.LOEN Entertainment, Inc.
  47. ^"2012 Korea Brand Power Index".Melon.LOEN Entertainment, Inc.
  48. ^Eom, Dong-jin; Kim, Jin-seok (September 26, 2013).[창간특집] 가요계 파워랭킹 1위, 브랜드 SM·가수 GD [[Introductory Feature] No. 1 in the power ranking in the music industry, brand SM and singer GD].Ilgan Sports (in Korean). Archived fromthe original on October 1, 2013. RetrievedJanuary 26, 2023.

External links

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