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Mediazona

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Russian online media outlet
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Mediazona
Type of site
News website
Available inRussian, English
Country of originRussia
Founders
EditorSergey Smirnov [ru] (editor-in-chief)
Key peoplePyotr Verzilov (former publisher)
URLzona.media
CommercialNo
RegistrationNone
LaunchedSeptember 4, 2014; 11 years ago (2014-09-04)
Current statusActive
Content license
Creative Commons Attribution-ShareAlike 4.0 International

Mediazona (Russian:Медиазона) is a Russian independent media outlet which focuses on thelaw enforcement,judiciary and thepenitentiary system in Russia. It was launched byMaria Alyokhina andNadezhda Tolokonnikova in 2014, after they served their sentence following thePussy Riot trial. The outlet's editor-in-chief is Russian political journalistSergey Smirnov [ru].[1]

Mediazona has been named the most cited independent Russian media outlet.[2][3]

Background

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Maria Alyokhina and Nadezhda Tolokonnikova

Alyokhina and Tolokonnikova were arrested after their performance insideMoscow'sChrist the Savior Cathedral on February 21, 2012.[4] In the performance, band members asked for theVirgin Mary to protectRussia againstVladimir Putin, who was re-elected as Russia's president a few days later. Alyokhina and Tolokonnikova founded the outlet after being released from prison in 2013 following sentences of nearly two years after they were convicted of "hooliganism" motivated by "religious hatred".[5]

Alyokhina and Tolokonnikova said that during their prison sentences, they were subjected to numerous abuses. Tolokonnikova described "slave-like conditions", including working 16-hour days sewing police uniforms, and prisoners who suffered such severe frostbite that they had to have fingers and feet amputated.[6]

In anopen letter she said,

The convicts are always on the verge of breaking down, screaming at each other, fighting over the smallest things. Just recently, a young woman got stabbed in the head with a pair of scissors because she didn't turn in a pair of pants on time. Another tried to cut her own stomach open with a hacksaw.[6]

Founding

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In addition to its purpose of shedding light on injustices in Russia's courts, law enforcement and prison systems, Alyokhina and Tolokonnikova saidMediazona was created to fill the void left bythe Kremlin's crackdown on Russian independent media.[7]

Starting in 2014, several Russian media outlets had their editorial staff replaced by leadership more friendly to the Kremlin, leaving only a few independent channels and publications in existence.[8]

Tolokonnikova said whenMediazona was founded:

Since our release from prison six months ago we've felt that Russian media are no longer able to cover what is going on. Because of the heavycensorship by authorities there is no space for anything in the media that criticizes Putin's policies and tracks human rights abuses by Russian courts and law enforcement. Courts, prisons, arrests, convictions, riots in facilities, political criminal cases, crimes by law enforcement officials — our new media outlet will try to cover it all.[7]

Alyokhina added

There is hardly any political issues left in Russia outside of courtrooms — and there is a great need for transparency and media coverage of things that are happening down there, so we hope thatMediazona will help close that gap and change the face of independent Russian media[7]

Sergey Smirnov, editor-in-chief, in 2017

According toMediazona editor-in-chief Sergey Smirnov, the outlet's editorial office "have consciously decided not to use penalties, KPIs, and other attributes of a 'business approach'".[9]

Activities

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While initiallyMediazona’s content was in Russian only, it has partnered with international outlets for selected stories in English. Examples include a March 2015 story forThe Guardian about the unexplained deaths of several people in police custody in a remote region of Siberia,[10] and a July 2015 story inVice, in whichMediazona spoke to a former prisoner from a prison camp located near the town ofGorlovka,Ukraine. The interview detailed an incident in September 2014, when troops from the pro-Russian separatist Donetsk People's Republic took over the prison camp.[11]

In March 2016,Mediazona journalist Yegor Skovoroda was attacked while traveling with a group of reporters and activists nearOrdzhonikidzevskaya inIngushetia, just west of the border withChechnya. The group, which included reporters for Swedish state radio, Norway'sNy Tid newspaper, Russian newspaperKommersant, and Russia'sThe New Times, were trying to enter Chechnya on a press trip, where the group planned to meet with people who had been tortured or whose relatives had been kidnapped. Two of the Western journalists and two of the activists were hospitalized, and the attackers set the vehicle on fire.[12]

Pyotr Verzilov, former publisher ofMediazona

InitiallyMediazona has been funded by Alyokhina and Tolokonnikova. Smirnov said that the outlet couldn't expect to rely on commercial income: "And what could we advertise anyway? Some lotion you put on your hands after they take off the handcuffs?"[13][9] In December 2017,Mediazona became the first Russian media outlet to launch a crowdfunding campaign, raising1 million rubles in the first month.[14] According to then publisherPyotr Verzilov, they decided to adopt the reader funding model because their founders' fundraising efforts were "onerous and unreliable".[15]

In 2020, sister projects were launched inBelarus andCentral Asia underMediazona label.[16]

On 30 January 2021, Smirnov was arrested for 15 days after he retweeted a joke about his resemblance to the frontman of the punk bandTarakany!, which contained an image with the date of therally in support of Alexei Navalny.[17]

On 29 September 2021, Russia'sMinistry of Justice addedMediazona to the so-called list of"foreign agents".[18] The stated reasons were the outlet's quotations of other "foreign agents" and its income fromGoogle Ads.[19]

On 6 March 2022, as a result ofMediazona's coverage of the2022 Russian invasion of Ukraine, the federal agencyRoskomnadzorblockedMediazona in Russia, and demanded that the website shut itself down. A defiant editorial statement provided tips for Russian readers to evade the censorship of independent media, and promised to continue:

We were prepared for this. Over the past few days, Russia has implemented martial censorship, with almost no independent media left in the country. We understand all our risks, but we continue to work — this is our duty to our readers and to ourselves.[20]

According to Smirnov,Mediazona lost "well over 70%" of their regular donors afterVisa andMastercardsuspended operations in Russia.[19] In September 2024, on their 10-year anniversary,Mediazona announced that their survival next year depended on getting at least 5 thousand regular donors.[21][9] They achieved this goal in April 2025 and continued working with reduced staff and pay cuts.[22]

In February 2025, the Ministry of Internal Affairs of the Republic of Belarus designatedMediazona Belarus as an extremist group.[23]

Mediazona Central Asia suspended operations in October 2025.[24]

Awards

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Free Media Awards 2020.[25]

References

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  1. ^Barcella, Laura (4 September 2014)."Two Pussy Riot Members Start a News Service".Vanity Fair. Retrieved22 November 2016.
  2. ^Motorin, Vladimir (2024-03-21)."14% на всех: какое место в российском информпространстве заняли покинувшие Россию независимые издания • «Агентство»".«Агентство» (in Russian). Retrieved2026-02-08.
  3. ^"Mediazona, the exiled outlet behind the Russian battlefield death count, calls on subscribers to help it stay alive".The Insider (in Russian). Retrieved2026-02-08.
  4. ^"Russian police detain Pussy Riot sympathizers in cathedral".Reuters. February 21, 2013. Retrieved7 May 2018.
  5. ^"Pussy Riot found guilty of hooliganism".The Guardian. Associated Press. 17 August 2012. Retrieved22 November 2016.
  6. ^abGentleman, Amelia (19 September 2014)."Nadya Tolokonnikova: 'I suppose we have nothing more to lose'".The Guardian. Retrieved22 November 2016.
  7. ^abc"Pussy Riot Members Launch Independent Russian News Service – SPIN". 5 September 2014. Retrieved22 November 2016.
  8. ^"Putin's Legal Crackdown on Civil Society".FRONTLINE. Retrieved2017-09-14.
  9. ^abc"«Этих двоих уволили, ну и слава богу». «Медиазона» находится на грани закрытия. Мы поговорили с главным редактором Сергеем Смирновым, который уволил сам себя".Новая газета Европа. April 2, 2025. Retrieved2026-02-08.
  10. ^Sologub, Nikita (9 March 2015)."Under suspicion: death in a Siberian cell".The Guardian. Retrieved22 November 2016.
  11. ^"What Life Is Like in a Prison Camp in the Donetsk People's Republic – VICE – United States". 20 July 2015. Retrieved22 November 2016.
  12. ^Walker, Shaun (10 March 2016)."Journalists and activists beaten and bus torched on Chechnya tour".The Guardian. Retrieved22 November 2016.
  13. ^"The State of Russian Media: Exiles and Activists".Newsweek. Archived fromthe original on 2025-10-19. Retrieved2026-02-08.
  14. ^Vasilyeva, Nataliya."Russia cracks down on new independent media after tale of Putin's 'lovechild' riles Kremlin".The Telegraph. Retrieved8 February 2026.
  15. ^"«Медиазона» начала сбор пожертвований с читателей".Ведомости (in Russian). 2017-12-04. Retrieved2026-02-08.
  16. ^"Nine inching years. Mediazona's journey of resilience and resistance".Mediazona. Retrieved2026-02-09.
  17. ^"Главред «Медиазоны» Сергей Смирнов отбыл 15 суток ареста".РБК (in Russian). February 18, 2021. Retrieved2026-02-08.
  18. ^"Russia Labels Mediazona as 'Foreign Agent' in Ongoing Crackdown".Pen America. October 2021. Retrieved2023-08-16.
  19. ^ab"«Медиазона» сообщила о потере более 70% подписчиков из-за санкций".РБК (in Russian). 2022-09-04. Retrieved2026-02-09.
  20. ^""Медиазону" заблокировали за освещение войны. Заявление редакции — и наши планы" [Mediazona was blocked for covering the war. Editorial statement - and our plans].zona.media (in Russian). 6 March 2022. Retrieved6 March 2022.
  21. ^"«Медиазоне» исполняется 10 лет. И без помощи читателей мы больше не справимся. Помогите нам выжить!".Медиазона (in Russian). Retrieved2026-02-08.
  22. ^"Медиазона".Telegram. Retrieved2026-02-08.
  23. ^"В Беларуси объявили «экстремистским формированием» издание «Медиазона. Беларусь»".Meduza (in Russian). Retrieved2025-08-18.
  24. ^"Медиазона. Центральная Азия".Telegram. Retrieved2026-02-08.
  25. ^Staschen, Jessica."Free Media Awards".ZEIT-Stiftung. Retrieved2021-04-09.

Further reading

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External links

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