 | |
| Industry | Advertising,Marketing |
|---|---|
| Founded | May 2005; 19 years ago (2005-05) |
| Headquarters | New York, NY |
Key people | John Moore, Global CEO Ross Jenkins, CEO, EMEA and APAC Sean Corcoran, U.S. CEO |
| Services | Media buying and planning, media strategy, analytics |
| Parent | Interpublic Group of Companies |
| Website | www |
Mediahub, formerly known asMullenLowe Mediahub, is a global media planning and buying agency. It is part of theIPG Mediabrands advertising network, itself a component of multinational advertising and marketing companyInterpublic Group of Companies (IPG). Launched in 2005 as part of MullenLowe Group's predecessor Mullen, Mediahub has offices in 15 cities worldwide as of 2021.[1]
John Moore is Mediahub's Global CEO.[2]
Mediahub launched in May 2005 in Wenham, Massachusetts as a media buying spinoff of IPG-owned Mullen, an advertising agency.[3] Its first standalone media accounts includedMatch.com,Timberland, andAsk.com.[3][4][5]
One of its first notable campaigns was developing a single-sponsor campaign for Match.com with the 2006 debut season of the TBS television programMy Boys.[6]
In June 2006, Mediahub was selected as the media planning and buying agency for insurance companyMassMutual.[7]
In March 2012, National Geographic Channels consolidated its media and digital business at Mediahub.[8]
In November 2013, Mediahub won the advertising business ofViacom-owned networkVH1.[9] In December, Mediahub partnered with Boston-based data management firmOwnerIQ to developprogrammatic advertising capabilities for more effective media buying.[10]
In August 2014, Mediahub became the agency of record for a second Viacom network,TV Land.[11]
In May 2015, IPG merged Mediahub parent Mullen with the Lowe and Partners agency, forming MullenLowe Group.[12] Mediahub became known as MullenLowe Mediahub.[2] In June, Mediahub addedScotts Miracle-Gro Company andRoyal Caribbean as clients.[13]
In 2017, the agency took several of its creative thinkers and formed a new independent group called Radical & Disruptive Lab (R+D Lab).[14] In January 2017, the company won theChipotle account.[15] In December, Mediahub expanded into Mumbai, India as Lintas Mediahub.[16] Also in December, Mediahub became the agency of record for a third Viacom channel,MTV.[17]
In June 2018, the company was named agency of record by shoe companyNew Balance.[18] In September, advertising industry publicationAdweek named MullenLowe Mediahub's campaign for streaming companyNetflix's seriesAltered Carbon as campaign of the year.[19] The campaign, designed by R+D Lab, featured life-size human figures encased in plastic at bus stops.[20] In October, the company announced it had won the advertising business for cloud storage and software companyDropbox.[21]
In April 2019, the company was named agency of record forFox Sports andFox Entertainment Group.[22]
In 2020, the company was named agency of record for prepaid wireless providerTracFone and theNational Basketball Association.[23][24] In September, Minneapolis-based media buying agency CompassPoint was merged with Mediahub to become Mediahub’s Minneapolis office.[25]
In 2023, the company announced it was becoming part of IPG Mediabrands.[26]
Headquartered in New York, Mediahub has offices in 15 cities worldwide as of 2021, including Los Angeles, New York, London, Sydney, Singapore and Tokyo.[1]
In addition to the agency's media activities, Mediahub also operates a creative media group called Radical + Disruption Lab (R+D Lab), and develops a proprietary research and planning tool called SCOUT.[27][28]
John Moore is Mediahub's Global CEO; Ross Jenkins is Mediahub's Executive Director of EMEA and APAC; and Sean Corcoran is Mediahub's U.S. President.[2][29][30]
Industry publicationAd Age named Mediahub its 2019 and 2020 Media Agency of the Year, andAdweek named Mediahub its 2017 U.S. Media Agency of the Year.[31][32][33] Industry publication Campaign US named Mediahub its 2022 Silver Media Agency of the Year.[34]