Trademark registrations for MeTV Toons were first filed in March 2023, with originally considered names for the network being "Toon TV" or "Toony TV" (a name likely inspired by the mascot of the MeTV original programToon In with Me, Toony the Tuna), as well as names of interstitials for the network such as 'Cartoon College' filed in December 2023.[6][7]
The following day, Weigel officially announced the launch of the channel, which would take place on June 25. The channel launched with a marathon of thepilot episodes of all of its non-compilation shows, with the inaugural program at 6am Eastern/5am Central time beingCaptain Planet and the Planeteers.[9] The channel follows a similar format to the formative years of WBD'sCartoon Network andBoomerang.
Officials at Weigel announced ahead of the launch that they had planned to distribute MeTV Toons in three formats: as a broadcast channel available in many cities via over-the-air television andcable, as a streaming channel offered through subscription-based services, and as a 'complementary offering' for ad-supported streaming platforms.[4]
On June 18, 2025, it was announced that MeTV Toons would become available onDirecTV on both their satellite and streaming service.[11] The channel was added on June 30,[12] and was also added toDish Network on October 23[13] andXfinity on December 9.[14]
The network runs original interstitial series which animation historianJerry Beck helped produce.Bob Bergen, the current voice actor forPorky Pig, is the promotional announcer for the network.[16]
Sunday Night Cartoon All-Stars: An extended three-hour block airing Sundays from 8:00 p.m. to 11:00 p.m. ET, a successor to theSunday Night Cartoons block on sister station MeTV+.[17]
House ofHanna-Barbera: A two-hour, late morning and early afternoon block, airing weekdays from 11:00 a.m. to 1:00 p. m. ET, and Sundays from 1:00 p.m. to 3:00 p. m. ET. The block showcases a variety of classic Hanna-Barbera animated shorts from the late 1950s and early 1960s, including the likes ofYogi Bear,Huckleberry Hound,Wally Gator,Secret Squirrel andSnagglepuss.
Scooby-Doo! Sunday Specials: An afternoon block airing Sundays from 3:00 p.m. to 4:00 p.m. ET, featuring various films and spin-off series from theScooby-Doo franchise, that launched with a run ofThe New Scooby-Doo Movies.[17]
Rabbits, Ducks and No Turkeys!: A 15-hour marathon of theatricalLooney Tunes andMerrie Melodies cartoons, headlined byBugs Bunny andDaffy Duck, throughoutThanksgiving Day from 8:00 a.m. to 11:30 p.m. EST. The animated short block was introduced on Thanksgiving Day in 2024.
Black (and White) Friday: Similar toRabbits, Ducks and No Turkeys! (as seen above), this was also a 15-hour marathon of theatrical cartoons, this time focusing onPopeye,Betty Boop and black-and-whiteLooney Tunes andMerrie Melodies shorts (from 1931 to 1943), premiered the day after theRabbits, Ducks and No Turkeys! marathon,Black Friday, from 8:00 a.m. to 11:30 p.m. EST.
Easter Eggstravaganza: An Easter block which aired onEaster Sunday in April 2025, from 4:00 p.m. to 11:00 p.m. EST, featuring 3 Easter specials:Baby Looney Tunes' Eggs-traordinary Adventure,The Smurfs Springtime Special, andYogi the Easter Bear. Other Easter-themed cartoons that also aired on the block include the 1947Looney Tunes shortEaster Yeggs, the 1943Oswald the Lucky Rabbit shortThe Egg Cracker Suite and the 1957Tom and Jerry shortHappy Go Ducky, alongside further Easter-related shorts on theSunday Night Cartoon All-Stars block.
