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McRib

From Wikipedia, the free encyclopedia
Barbecue pork sandwich sold by McDonald's

McRib
Nutritional value per 1 sandwich, 7.4 ounces (210 grams)
Energy2,008.32 kJ (480.00 kcal)
45 g (15%)
Sugars12 g
Dietary fiber2 g (10%)
22 g (34%)
Saturated7 g (36%)
Trans0
25 g
Vitamins and minerals
VitaminsQuantity
Vitamin A equiv.
2%
21 μg
Vitamin C
1%
1 mg
MineralsQuantity
Calcium
5%
60 mg
Iron
22%
4 mg
Sodium
38%
870 mg
Other constituentsQuantity
Energy from fat240 kcal (1,000 kJ)
Cholesterol80 mg (27%)
IngredientsMcRib pork patty, homestyle roll,
barbecue sauce, pickle slices,
slivered onions

May vary outside US market.
^† No significant measurable trace.
Percentages estimated usingUS recommendations for adults.[1]
Source:https://www.mcdonalds.com/us/en-us/product/mcrib.html

TheMcRib is a mincedpork sandwich withbarbecue sauce sold by thefast food restaurant chainMcDonald's, introduced in 1981.[2][3] It consists of a restructured boneless porkpatty shaped like a miniaturerack of ribs,barbecue sauce,onions, andpickles, served as a sandwich on a5+12-inch (14 cm) roll.

After poor sales, it was removed from the menu in 1985. It was reintroduced in 1989, staying on the menu until 2005 in many countries. Since 2006,[4] it has generally been made available for a short time each year in most markets where it is sold, typically during the fall season, although it is a permanent menu item at McDonald's restaurants inGermany[5][6] andLuxembourg.

Product description

[edit]

The McRib consists of a restructured[7] boneless porkpatty shaped like a miniature rack ofribs,barbecue sauce,onions, and pickles, served as a sandwich on a5+12-inch (14 cm)roll. Meat restructuring was developed by the US Army to deliver low-cost meat to troops in the field.[8] The process was refined by aNatick Army Labs meat scientist, Dr. Roger Mandigo, leading to the McRib patty.[7][9] It is primarily composed ofgroundpork shoulder.[10]

Government doesn't patent their intellectual property, so anyone can use it. They (the Natick Center) presented material at technical meetings...The military allowed us to use the processes they'd developed.
− Roger Mandigo, Natick Center contractor and meat scientist[8]

In an attempt to give pork "the same stature as beef in the institutional market," the National Pork Producers Council funded Mandigo to show how to apply the new technique. Using his roadmap, McDonald's then developed "a patty of pork made from small flakes of meat taken from the shoulders of a pig"[8]

History

[edit]

1981–2004: Introduction and removal

[edit]

The McRib was first introduced in 1981 as a limited-time offering, initially tested in theKansas City area.[11] It was developed by McDonald's first executive chefRené Arend, a native of Luxembourg who inventedChicken McNuggets in 1979. "The McNuggets were so well received that every franchise wanted them," said Arend in a 2009 interview. "There wasn't a system to supply enough chicken. We had to come up with something to give the other franchises as a new product. So the McRib came about because of the shortage of chickens." It was his inspiration to shape the McRib patty "like a slab of ribs," despite the fact that a round patty would have been cheaper to manufacture and serve on standardhamburgerbuns.[10]

The McRib Jr. was introduced briefly in 2003 as a mini version of the McRib, placed inside of a hamburger bun.[12]

2005–present: The “Farewell Tour” years and recurring limited releases

[edit]

2005–2009

[edit]

On November 1, 2005, McDonald's issued a press release announcing that the McRib would be permanently removed from the menu following a "McRib Farewell Tour". McRib.com, a website registered to McDonald's, featured a petition to "Save the McRib", which was facetiously sponsored by the "Boneless Pig Farmers Association of America".[13] On October 16, 2006, the "McRib Farewell Tour II" site appeared.

The McRib reappeared in the United States in October 2007, beginning a third "farewell tour".[14] McDonald's sold 30 million made with over 7 million pounds (3 million kg) of pork in 2007.[10] Its fourth reintroduction was in the end of October 2008, across the United States, Hong Kong, and Japan, with a promotional website featuring music sponsored by a "McRib DJ Plowman" in tribute to its creator.

Additional limited time regional offerings, in various regions of the United States as well as in Canada, were made throughout 2008 and 2009.[15][16][17]

2010–2019

[edit]

On November 2, 2010, McDonald's began six weeks of US nationwide McRib availability at theLegends of the McRib event in New York City, honoring three superfans: Joey Erwin, aka Mr. McRib; Alan Klein, founder of the McRib Locator website; and Adam Winer.[18] The promotion ended December 5, 2010.[19] McDonald's credited it with boosting their November 2010 sales by 4.8%.[20] It was the first national offering of the McRib since 1994.[21]

The McRib was offered inCanada from June 21 to August 1, 2011.[19] On October 24, 2011, McDonald's once again made the McRib available for three weeks in a promotion ending November 14.[22]

In celebration of theLondon Olympics 2012, McDonald's Australia and New Zealand reintroduced the McRib as the Atlanta Pork McRib, as part of an Olympic-themed limited-edition menu campaign.[23][24][25]

For 2012, McDonald's announced that the McRib's annual US release would be delayed until December 17, as opposed to its traditional autumn release (which would instead be used to debut the Cheddar Bacon Onion Angus Burger, or "CBO"). The move was an effort to boost sales during the December period in an attempt to match 2011's abnormally high restaurant-wide sales figures.[26]

The McRib was not released nationally and was sold only in a few cities in a few states in the United States (a la the 2005 "McRib Farewell Tour" promotion) in 2013 due to the company introducing several new products (such as the Mighty Wings). The McRib was sold again starting on October 20, 2014, and ending on January 4, 2015, but only in a few cities in a few states in the United States (a la the 2006 "McRib Farewell Tour II" promotion).

In November 2014, McDonald's released a promotional video in its "Our Food. Your Questions." series showing how McRib patties are produced, featuring MythBusters co-host Grant Imahara and teacher Wes Bellamy touring Lopez Foods in Oklahoma City.[27][28]

The McRib made a return in the United Kingdom on December 31, 2014, until February 3, 2015. The McRib was sold again starting in October 2015 and ending in January 2016, but only in a few cities in a few states in the United States (55 percent of McDonald's locations). It became available again in November 2016, but at a limited number of McDonald's locations; and once more since October 2017, but in most areas. Local McDonald's Twitter accounts announced in Southern California and Hawaii that the McRib would be returning to these locations on November 2 and 9, 2017 respectively.[29] The McRib once again made a limited return in the United States and Australia at participating locations starting in October 2018.[30] The McRibs rolled out once again for a limited time beginning October 7, 2019.[31]

2020–present

[edit]

For 2020, McDonald's announced that the McRib would be made available nationwide in the United States for the first time since 2012, beginning on December 2. It was dubbed as "the most important sandwich of the year."[32] It also returned for a limited run, along with the "El Maco" burger, in Australia.[33]

On September 30, 2021, McDonald's announced onTwitter that the McRib was returning on November 1 for a limited time.[34] The McRib was available at some locations before November 1.[35]

Since 2022, the McRib returned in the US every year since: on October 23, McDonald's announced that the McRib would return on October 31, 2022, for a "McRib Farewell Tour", the fourth such after the 2005 and the 2007 ones. The McRib was available until November 20.[36][37] Despite the farewell tour promotion, in September 2023, McDonald's announced that the McRib would return in November 2023.[38]

On January 30, 2024, McDonald's McRib sandwiches returned toCanadian locations for the first time since February 2014.[39]

On October 4, 2024, McDonald's announced that the McRib would be available in the United Kingdom for the first time since 2015, with a limited supply.[40][41]

On November 11, 2025, McDonald’s announced the regional return of the McRib—alongside the "Holiday Pie"—in the United States, including cities such as Miami, Dallas, Cleveland, Atlanta, Chicago, Knoxville, Seattle, and Los Angeles, for a limited time.[42]

Lawsuits

[edit]

In November 2011, theHumane Society of the United States filed a complaint with theU.S. Securities and Exchange Commission against the producer of McRib meat,Smithfield Foods, alleging cruel and unusual treatment of the animals used in the McRib patty production.[43] The complaint cites the use ofgestation crates and poor and unsanitary living conditions, as well as a lack of proper animal welfare. In 2012, McDonald's announced plans to end the use of gestation crates for breeding pigs in its American supply chain by 2017.[44] By the end of 2024, McDonalds stated the achievement of phasing out the use of gestation stalls for "confirmed pregnant sows" in their "U.S. pork supply."[45]

In early January 2026,The Food Institute reported that a recent class-action lawsuit filed against McDonald’s has sparked a broader debate about transparency in how the fast-food giant markets its iconic McRib sandwich. Plaintiffs in the lawsuit argue that McDonald’s naming and presentation of the McRib can mislead consumers into expecting premium rib meat when the product is actually made from restructured pork shoulder and other cuts, potentially deceiving customers and prompting questions about marketing practices and transparency in the quick-service restaurant sector.The Food Institute notes that while the legal impact may be minimal, the case highlights ongoing consumer concerns about how limited-time products are advertised and understood by the public.[46]

Limited availability

[edit]

Speculation on the limited availability of the McRib includes theories concerning the fluctuating price and unreliable supply chains of bulk pork, manipulation of availability windows to turn the product into a betterloss leader for the company, and the generation of renewed enthusiasm and higher sales as a result of scarcity.[47]

An informal study from 2011 entitled "A Conspiracy of Hogs: The McRib as Arbitrage" illustrates a correlation between the price of pork and the timing of McDonald's offering the sandwich; all five of the US McRib offerings between 2005 and 2011 occurred during low points in the price of bulk pork.[48]

According to McDonald's, the sandwich's limited availability is due to their desire to provide a varied menu throughout the year.[49]

CountryAvailabilityLast year available
GermanyPermanent menu itemN/a
LuxembourgN/a
New ZealandAvailable periodically as a limited-time offer2025[50]
CanadaReturned in 2024 after a 10-year hiatus[51]2024
United KingdomAvailable periodically as a limited-time offer2024
United StatesAvailable periodically, typically during the fall season2025[52]
AustraliaAvailable periodically as a limited-time offer2023
Austria2020
Sweden2020
Japan2019
France2013

See also

[edit]

References

[edit]
  1. ^United States Food and Drug Administration (2024)."Daily Value on the Nutrition and Supplement Facts Labels".FDA.Archived from the original on March 27, 2024. RetrievedMarch 28, 2024.
  2. ^Moser, Whet (October 25, 2011)."The Invention of the McRib and Why It Disappears from McDonald's".Chicago Magazine. RetrievedNovember 30, 2024.
  3. ^Crazo, Adrienne (November 1, 2011)."The Quick 10: 10 McRib Facts".
  4. ^Tyko, Kelly (October 3, 2019)."McDonald's McRib is back for a limited time. How to find it".USA TODAY. RetrievedJanuary 9, 2021.
  5. ^"The McRib in Germany". October 8, 2013. RetrievedNovember 25, 2013.
  6. ^"McRib product information at mcdonalds.de". RetrievedMarch 12, 2014.
  7. ^abMoser, Whet (October 25, 2011)."The Invention of the McRib and Why It Disappears from McDonald's".Chicago Magazine. RetrievedJanuary 9, 2021.
  8. ^abcMarx de Salcedo, Anastacia (November 24, 2017)."How US Army Technology Gave Rise to the McRib". RetrievedNovember 29, 2018.
  9. ^Lowe, Peggy (November 4, 2011)."From Nebraska Lab To McDonald's Tray: The McRib's Strange Journey".NPR. RetrievedNovember 29, 2018.
  10. ^abc"The Cult of the McRib".MAXIM. February 3, 2009. Archived fromthe original on November 17, 2010. RetrievedOctober 25, 2011.'The pork meat is chopped up, then seasoned, then formed into that shape that looks like a rib back. Then we flash freeze it. The whole process from fresh pork to frozen McRib takes about 45 minutes.'--Rob Cannell, director of McDonald's U.S. supply chain
  11. ^Valinsky, Jordan (October 25, 2022)."McDonald's McRib is returning to menus — but it's a farewell tour".CNN Business. RetrievedNovember 19, 2022.
  12. ^"The Famously Saucy McRib® Returns For A Farewell Tour".McDonald's Corporate. October 24, 2022. RetrievedJanuary 15, 2026.
  13. ^"Boneless Pig Farmers Association of America". Archived fromthe original on December 30, 2005.
  14. ^Fox, Justin (October 25, 2007)."The McRib is back Review".Time Magazine. Archived fromthe original on December 18, 2007. RetrievedNovember 11, 2007.
  15. ^"McRib is coming back!".Los Angeles Burger Blog. November 16, 2009. RetrievedOctober 24, 2011.
  16. ^Selley, Chris (April 9, 2008)."Unravelling the mystery of the McRib".Maclean's. RetrievedNovember 5, 2010.
  17. ^"Twitter.com". October 11, 2010. RetrievedOctober 15, 2010.
  18. ^"Legends of McRib Launch Event - NYC, November 2, 2010". Archived fromthe original on June 29, 2012. RetrievedOctober 24, 2011.
  19. ^ab"The Return of the McRib".The Wall Street Journal. November 6, 2010.
  20. ^"McRib boosts McDonald's November sales".NBC News. December 8, 2010. RetrievedOctober 24, 2011.
  21. ^Cato, Jason (November 4, 2010)."McRib rollout finds fast foodies feverish for the flavor".Pittsburgh Tribune-Review. Archived fromthe original on November 11, 2010. RetrievedNovember 15, 2011.
  22. ^Rexrode, Christina (October 24, 2011)."The McRib makes a McComeback".USA Today, Associated Press. RetrievedOctober 24, 2011.
  23. ^Staff Reporters (July 3, 2012)."McDonald's and DDB wrap up Olympic-themed campaign with 'Beijing' burger".Campaign Asia. RetrievedJanuary 15, 2026.
  24. ^Rose, Tom (July 11, 2025)."McDonald's confirms McRib returning to New Zealand after self-service kiosk error".The New Zealand Herald. RetrievedJanuary 15, 2026.
  25. ^Lindsay, Sophie; Thomas, Samantha; Lewis, Sophie; Westberg, Kate; Moodie, Rob; Jones, Sandra (August 5, 2013)."Eat, drink and gamble: marketing messages about 'risky' products in an Australian major sporting series".BMC Public Health.13 719.doi:10.1186/1471-2458-13-719.PMC 3844301.PMID 23914917.
  26. ^Morrison, Maureen (September 17, 2012).Can the McRib save Christmas?.Advertising Age. Retrieved September 19, 2012.
  27. ^"Delicious or disgusting? See how McDonald's McRib sandwich is created".ABC7 Los Angeles. November 3, 2014. RetrievedJanuary 25, 2026.
  28. ^"Watch McDonald's Prove the McRib Is Made of Actual Food".TIME. November 4, 2014. RetrievedJanuary 25, 2026.
  29. ^"McDonald's is bringing back the McRib".Business Insider. October 31, 2017.
  30. ^Taylor, Kate (October 25, 2018)."McDonald's is bringing back the McRib at thousands of locations".Business Insider. RetrievedNovember 29, 2018.
  31. ^Tyko, Kelly."McDonald's McRib is back for a limited time. How to find it".USA TODAY. RetrievedSeptember 2, 2022.
  32. ^"The Wait is Over — McDonald's® Takes McRib Season Nationwide in 2020".McDonald’s. RetrievedDecember 3, 2020.
  33. ^Sinclair, Amy (December 8, 2020)."McDonald's to launch Mini Hotcakes with NUTELLA stuffing".7NEWS. RetrievedJanuary 24, 2026.
  34. ^"The McRib is back. Here's when you can get one".TODAY.com. September 30, 2021. RetrievedDecember 10, 2021.
  35. ^Tyko, Kelly."McDonald's McRib returns Monday, but you might be able to get the barbecue sandwich early".USA TODAY. RetrievedDecember 10, 2021.
  36. ^Addy Bink, Michael Bartiromo (October 23, 2022)."The McRib is back, but possibly for the last time, McDonald's hints".The Hill. RetrievedOctober 25, 2022.
  37. ^"The McRib is back (again) for what McDonald's is calling its 'Farewell Tour'".TODAY.com. October 24, 2022. RetrievedOctober 25, 2022.
  38. ^"McDonald's McRib had a 'Farewell Tour' last year. Is it returning?".TODAY.com. September 29, 2023. RetrievedOctober 1, 2023.
  39. ^Butterfield, Michelle."McDonald's McRib is coming back to Canada after a 10-year hiatus".Global News. RetrievedJanuary 30, 2024.
  40. ^"McRib Press Release".mcdonalds.com. RetrievedOctober 8, 2024.
  41. ^Pochin, Courtney (October 4, 2024)."McDonald's brings back iconic menu item Brits have been craving for a decade".Metro. RetrievedOctober 8, 2024.
  42. ^Lamour, Joseph (November 11, 2025)."It's Officially McRib Season at McDonald's — But Only in Select Cities".TODAY. RetrievedDecember 10, 2025.
  43. ^Satran, Joe (November 4, 2011)."McRib Lawsuit Pits Humane Society Against Smithfield Farms, McDonald's Over Animal Welfare".The Huffington Post.
  44. ^Spector, Dina."McDonald's Requires Pork Suppliers To Get Rid Of 2-By-7-Foot Metal Pig Crates".Business Insider. RetrievedNovember 26, 2022.
  45. ^"Purpose & Impact Report 2024-2025"(PDF).Corporate McDonald's. p. 25. Archived fromthe original(PDF) on September 10, 2025. RetrievedDecember 10, 2025.
  46. ^Hajjar, George (January 7, 2026)."McRib or McFib? How McDonald's Limited-Time Sandwich Sparked a Lawsuit".The Food Institute. RetrievedJanuary 9, 2026.
  47. ^"The McRib's suspiciously 'limited' availability: 4 theories".The Week. November 11, 2011. Archived fromthe original on November 12, 2011.
  48. ^Staley, Willy (November 8, 2011)."A Conspiracy of Hogs: The McRib as Arbitrage".The Awl.
  49. ^Why isn't the McRib sold year-round?. Retrieved November 6, 2014.
  50. ^Rose, Tom (July 11, 2025)."McDonald's confirms McRib returning to New Zealand after self-service kiosk error".New Zealand Herald. RetrievedJuly 15, 2025.
  51. ^"McDonald's McRib is coming back to Canada after a 10-year hiatus".Global News.
  52. ^Snider, Mike (November 11, 2025)."The McRib is back! But only at select restaurants for now. See where".USA TODAY. RetrievedNovember 20, 2025.

External links

[edit]
Wikimedia Commons has media related toMcRib.
  • McRib menu item at McDonald's
  • McRib menu item at McDonald's Germany, with in-depth product description
  • McRib Locator by Alan Klein
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