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| Status | Active |
|---|---|
| Founded | 1979; 46 years ago (1979) |
| Founder | Robert Franklin |
| Country of origin | United States |
| Headquarters location | Jefferson, North Carolina |
| Distribution | |
| Key people |
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| Publication types | Academic and adult nonfiction, monographs, reference material,scholarly journals |
| Nonfiction topics | Pop culture,sports,military history,transportation,chess,medieval studies,literary criticism,librarianship |
| No. of employees | About 50 |
| Official website | mcfarlandbooks |
McFarland & Company, Inc., is an American independentbook publisher based inJefferson, North Carolina, that specializes inacademic and reference works, as well as general-interest adult nonfiction.
Its president is Rhonda Herman. Its currentEditor-in-Chief is Steve Wilson. Its former president and currentPresident Emeritus is Robert Franklin, who founded the company in 1979.[2][3]
McFarland employs a staff of about 50, and as of 2019[update] had published 7,800 titles.[3][4] McFarland's initial print runs average 600 copies per book.[5]
McFarland & Company focuses mainly on selling tolibraries. It also utilizes direct mailing to connect with enthusiasts in niche categories.[6] The company is known for itssports literature, especiallybaseball history, as well as books about chess, military history, and film.[7][8] In 2007, theMountain Times wrote that McFarland publishes about 275 scholarlymonographs and reference book titles a year;[4][9] Robert Lee Brewer reported in 2015 that the number is about 350.[10]
The followingbook series are among those published by McFarland & Company:
The followingacademic journals are published by McFarland & Company:
The initial print run for a book in the Filmmakers series, and, for that matter, most if not allScarecrow titles, was six hundred copies. A similar print run has been the norm at McFarland andGreenwood Press.
McFarland [...] books were primarily aimed at the library market. It was a mail order publisher with no interest in bookstore sales, but unlike its major competitor, virtually from the start all of its books were typeset.
Most film scholars, students and buffs would assume that McFarland's main thrust has been towards film book Publishing [but] it is the largest publisher of military memoirs and baseball-oriented titles. It is also rich in books on women's, African-American, and gender studies, on U.S. history, and is proud of its automotive line. It also boasts of being the most prestigious publisher of historical and reference books on chess.
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