 | |
| Company type |
|
|---|---|
| Industry | Television |
| Genre | Superhero |
| Founded | June 28, 2010; 15 years ago (2010-06-28) |
| Defunct | December 10, 2019; 5 years ago (2019-12-10) |
| Fate | Folded intoMarvel Studios |
| Successor | Marvel Studios |
| Headquarters | 500 South Buena Vista Street,, |
Key people | |
| Products | Television series |
| Parent |
|
| Website | www |
| Footnotes / references [1] | |
Marvel Television was an American television production company responsible for live-action and animated television shows anddirect-to-DVD series based on characters fromMarvel Comics. Marvel Television was formed as a division ofMarvel Entertainment in June 2010, with producerJeph Loeb serving as itsexecutive vice president and head of television to produce shows for Marvel.[2][3] The division was based at affiliateABC Studios' location,[1] and collaborated with the broadcast networkABC, streaming servicesNetflix andHulu, and cable channelFreeform to release many of their series as a part of theMarvel Cinematic Universe (MCU) media franchise, ashared universe created by the film studioMarvel Studios. Animated series from Marvel Television were produced throughMarvel Animation, and the division also collaborated with20th Century Fox to produce shows based on theX-Men franchise such asLegion andThe Gifted.[4][5][6]
Marvel Television and Marvel Studios were separated in August 2015, before this division was transferred to Marvel Studios from Marvel Entertainment in October 2019 and was folded into the former two months later.[7] The "Marvel Television" name is currently used as a separate brand and production label by Marvel Studios.[8][9]
Marvel Entertainment Group previously licensed some of their characters for television series, with animated shows often becoming more successful than their live-action counterparts. Marvel's first live-action television licenses were for the characterSpider-Man to appear in the "Spidey Super Stories" segments ofThe Electric Company (1974–1977), theCBS seriesThe Amazing Spider-Man (1977–1979), andToei'stokusatsu–style seriesSpider-Man (1978–1979).The Amazing Spider-Man pulled in reasonable ratings but was canceled in 1979 by CBS as they did not want to be known as the "comic book" network due to them already broadcasting three other comic book-based series, and chose to instead focus on their seriesThe Incredible Hulk (1978–1982), which was produced withUniversal Television, as it had better ratings and was Marvel's only successful live-action series, running for five seasons.[10][11][12]
The 1978 television filmDr. Strange was intended to serve as atelevision pilot for theDoctor Strange character, similar to what had been done for Spider-Man and theHulk. Two pilots were also released forCaptain America in 1979,Captain America andCaptain America II: Death Too Soon. None of these pilots were picked up.[10] AfterThe Incredible Hulk ended in 1982, live-action shows did not come into fruition often. Instead, the live-action television filmThe Incredible Hulk Returns (1988) was designed as a backdoor pilot forThor, whileThe Trial of the Incredible Hulk (1989) acted as a backdoor pilot forDaredevil, and was followed byThe Death of the Incredible Hulk in 1990.[10] Three direct pilots were produced in the 1990s,Power Pack,Generation X, andNick Fury: Agent of S.H.I.E.L.D., although none of these were picked up for series. Marvel had better luck insyndicating their properties in the late 1990s and early 2000s withNight Man andMutant X, which respectively lasted for two and three seasons. The latter show spawned a lawsuit from20th Century Fox, which held the film rights for theX-Men. The last series licensed by Marvel wasBlade: The Series, a spin-off from and follow-up to theBlade film series. That series was produced byNew Line Television for the cable channelSpike and was canceled after its first season in 2006.[10][11][12]
On June 28, 2010,Marvel Entertainment announced the start of Marvel Television, together with the appointment ofJeph Loeb to head up the division asexecutive vice president and the head of television.[2][13] In October 2010, it was announced that the first live-action television series from Marvel Television forABC would be centered on theHulk,[14] developed byGuillermo del Toro.[15] In December 2010, it was revealed thatMelissa Rosenberg was developingAKA Jessica Jones, based on the comic book seriesAlias and centered onJessica Jones, for ABC, intended to air in 2011 of the2011–2012 television season.[16] AtSan Diego Comic-Con in 2011, Loeb revealed, in addition to the Hulk project andAKA Jessica Jones, Marvel Television also hadCloak and Dagger andMockingbird in development atABC Family.[17] In October 2011,ABC Studios sold a Punisher script toFox, who gave the project aput-pilot commitment.[18] In April 2012, Marvel Television signed withCreative Artists Agency for live-action representation.[1] In May 2012, it was announced that the Hulk project was not ready for the 2012–2013 season, and would possibly be for the 2013–2014 season. It was also announced that ABC had passed onAKA Jessica Jones.[19] In July 2012, it was reported that Marvel had again entered into discussions with ABC to create a show set in theMarvel Cinematic Universe,[20] and in August 2012, ABC ordered a pilot to be written byJoss Whedon,Jed Whedon, andMaurissa Tancharoen and directed by Joss Whedon,[21] which becameAgents of S.H.I.E.L.D.[22] It was officially ordered to series on May 10, 2013.[23] By September 2013, Marvel was developing a series inspired by theAgent CarterMarvel One-Shot, featuringPeggy Carter, withDeadline Hollywood reporting it was one of several series in development at Marvel.[24]
By October 2013, Marvel was preparing four drama series and a miniseries, totaling 60 episodes, to present tovideo on demand services and cable providers, withNetflix,Amazon, andWGN America expressing interest.[25] In November 2013, it was announced that Disney would provide Netflix with live-action series starting in 2015, based onDaredevil,Jessica Jones,Iron Fist, andLuke Cage, leading up to a miniseries based on theDefenders.[26][27] Responding to the Netflix announcement, Disney CEOBob Iger said that Daredevil, Luke Cage, Iron Fist and Jessica Jones may appear on film if their shows are successful and that another outlet was chosen as ABC and Disney XD could not handle all Marvel shows.[15] Disney was set to spend approximately $200 million in financing for the series.[28] The four Netflix shows are set in the Marvel Cinematic Universe.[29] It was also revealed in November 2013 that the Hulk project first announced in 2012 had been shelved, with Loeb saying, when "we saw what Joss Whedon andMark Ruffalo were creating inThe Avengers, that was a better solution".[15] Additionally, Del Toro wanted to create a more violent take on the character than what ABC was hoping to achieve with the series.[30] On May 8, 2014, ABC officially renewedAgents of S.H.I.E.L.D. for a second season and orderedMarvel's Agent Carter straight to series,[31] which later aired in January 2015.
In early April 2015, two unspecified shows were said to be in development to air on ABC: one was a spin-off series ofAgents of S.H.I.E.L.D. centered onBobbi Morse (Adrianne Palicki) andLance Hunter (Nick Blood), which was being developed by Bell and writerPaul Zbyszewski based on storylines occurring at the end of the second season, and would receive its own pilot rather than a backdoor pilot;[32][33] and another with writer-producerJohn Ridley.[34] On May 7, 2015, ABC renewedAgents of S.H.I.E.L.D. andAgent Carter for a third and second season, respectively.[35] Additionally, ABC also passed on theAgents of S.H.I.E.L.D. spinoff,[36] though ABC Entertainment presidentPaul Lee did not rule out returning to the spin-off in the future, and Lee also confirmed that Ridley was working on a Marvel property for ABC.[37] Also in May, Iger indicated that Disney saw potential in creating a streaming service dedicated to Marvel content as a way to further "take product... directly to consumer".[38] In August 2015, theAgents of S.H.I.E.L.D. spin-off series received new life as a reworked series, titledMarvel's Most Wanted, with a pilot order. Bell and Zbyszewski once again developed the series, while also serving as co-writers of the pilot, executive producers, and showrunners, with Loeb also attached as executive producer.[39] The series would still focus on Morse and Hunter, with Palicki and Blood both attached, but is no longer intended to be a true spin-off ofAgents of S.H.I.E.L.D. as previously believed, instead "being described as a new take focusing on the same duo and their continuing adventures."[40]
At the end of August 2015, Marvel Entertainment's film subsidiaryMarvel Studios was integrated intoWalt Disney Studios, leaving Marvel Television and Marvel Animation (formerly part of Marvel Studios) under Marvel Entertainment and CEOIsaac Perlmutter's control.[41] In October 2015, ABC ordered aput pilot for a half-hour live-action comedy seriesDamage Control, based on the comics construction company ofthe same name. The series is being developed byBen Karlin.[42] Later in the month,FX ordered a pilot forLegion, aboutDavid Haller, a young man who may be more than human. The pilot was produced by FX Productions (FXP) and Marvel Television, with FXP handling the physical production. Also in October,Fox Broadcasting Company announced that20th Century Fox Television and Marvel Television were developing a series titledHellfire Club, based on the secret society from the comics ofthe same name.[4][5] In January 2016, Lee stated theMost Wanted pilot would begin production "in the next few months" and announced that a second Marvel comedy series was in development in addition toDamage Control.[43][44] Also in January, Netflix was in the early stages of developing aPunisher television series starringJon Bernthal, who appeared in thesecond season ofDaredevil.[45] More information was revealed regarding theLegion series, including that in addition to the pilot, FX had ordered several scripts and that it would not take place in the establishedX-Men film universe but in a parallel universe instead. Should the series be picked up, it would consist of 10 episodes and is expected to air in 2016.[46] In April 2016, the Disney-owned networkFreeform greenlitCloak & Dagger with a straight-to-series order as Marvel's first work withABC Signature.[47] The series, which is set in the MCU,[48] premiered in 2018.[49] At the end of the month, Marvel and Netflix officially picked up the series,The Punisher, with Bernthal attached to reprise his role as the lead character.[50]
In May 2016, ABC cancelledAgent Carter and passed on the pilot forMost Wanted.[51][52] In July 2016, Fox and Marvel announced a put pilot order for an untitled series developed byMatt Nix and produced by 20th Century Fox and Marvel, with 20th Century Fox handling physical production. The series focuses on two ordinary parents who discover their children possess mutant powers, forcing them to run from the government and join an underground network of mutants. Nix served as an executive producer along withBryan Singer,Lauren Shuler Donner,Simon Kinberg, Loeb and Jim Chory. It was also revealed thatHellfire Club was no longer in development.[53] The following month, it was announced thatRunaways had received a pilot order, along with additional scripts, from the streaming serviceHulu, based on the teamof the same name. The pilot is written byJosh Schwartz andStephanie Savage, who also serve as executive producers and showrunners.[54] By the end of the month, the division and ABC Studios were developing a half-hour comedy series based on theNew Warriors featuringSquirrel Girl, with the series being offered to cable networks and streaming outlets.[55] In April 2017, Freeform announced a straight-to-series order for the half-hour live-action series,Marvel's New Warriors, with the first season, consisting of 10 episodes, set to air in 2018.[56] In May 2017, Hulu orderedRunaways to series with 10 episodes,[57] to premiere on November 21, 2017.[58]
In November 2016, Marvel Television andIMAX Corporation announcedInhumans,[59][60] to be produced in conjunction with ABC Studios, and to air on ABC. The series, which is co-financed by IMAX and saw the first two episodes and select subsequent action sequences filmed withIMAX digital cameras,[59][61] had versions of the first two episodes be screened in IMAX beginning September 1, 2017, for two weeks, before premiering on ABC on September 29.[62] In May 2017, Fox ordered the Matt Nix TV series, now titledThe Gifted, to series,[6] andFXX placed a series order for an adult animated series based onDeadpool, to be co-produced by Marvel Television, FX Productions and ABC Signature Studios.Donald Glover and his brotherStephen Glover would serve as showrunners, executive producers and writers for the series.[63] In August 2017, senior vice president of original programmingKarim Zreik indicated that Marvel Television was working with ABC on a "Jessica Jones–esque" female-focused show.[64] By November 2017, Disney was developing a Marvel series specifically for release on its newDisney+ streaming service, which it planned to launch before the end of 2019.[65] By March 2018, the Deadpool series was no longer in development.[66] In May 2018, ABC cancelledInhumans after one season.[67] By September,Allan Heinberg began developing a Marvel series for ABC about female superheroes.[68]
In October 2018, Netflix cancelled bothIron Fist andLuke Cage, each after two seasons,[69][70] followed by the cancellation ofDaredevil in November after three seasons.Luke Cage was cancelled due to third season financial terms, whileDaredevil was due to Netflix looking to fund their own properties.[71]Kevin A. Mayer, chairman ofWalt Disney Direct-to-Consumer and International, indicated that he would consider the show for Disney+,[72] but the Netflix-Marvel Television pact restricts the appearance of the four original characters from any non-Netflix series for two years after being canceled. This meant that 2020 would be the earliest that the shows could be revived on Disney+.[73] In February 2019, it was announced thatLegion would end after its third season.[74] It was also revealed that Heinberg's series would not move forward at ABC.[75] In addition, Hulu ordered four adult animated Marvel series leading up to a crossover special titledThe Offenders, all to be executive produced by Loeb.[76] Hulu also expressed interest in reviving the cancelled Netflix series.[77] Netflix then cancelled bothJessica Jones andThe Punisher.[78] In August 2019, Loeb revealed Marvel Television was working on series for the streaming serviceDisney+.[79]
In October 2019, Marvel Studios presidentKevin Feige was given the title ofchief creative officer, Marvel, and would oversee Marvel Television andMarvel Family Entertainment (animation), with both being placed under the Marvel Studios banner.[80] With the promotion of Feige, Loeb was expected to leave his post as the head of Marvel Television by Thanksgiving.[81][82] On December 10, Marvel Television was folded into Marvel Studios, which inherited all of Marvel Television's shows that were in development at the time, and no new series were being considered from Marvel Television.[7] In January 2022, Hulu's head of content, Craig Erwich, stated that additional seasons ofM.O.D.O.K. andHit Monkey, the two remaining series from Marvel Television, would be determined solely by the Marvel Studios team.[83]
In May 2024, Marvel Studios revealed that its live-action Disney+ series would be released under a new "Marvel Television" banner, separate from the Marvel Television division, starting withAgatha All Along later in 2024. This was part of the studio's desire to help indicate to audiences that they did not have to watch all of the studio's projects to understand the overall story, and could choose which projects they wanted to follow, thus de-emphasizing the interconnected nature of the shared universe.[9]
| Series | Released | No of seasons | Production partner(s) | Original network | Notes |
|---|---|---|---|---|---|
| Agents of S.H.I.E.L.D. | 2013–2020 | 7 | ABC | ||
| Agent Carter | 2015–2016 | 2 |
| ||
| Daredevil | 2015–2018 | 3 |
| Netflix | |
| Jessica Jones | 2015–2019 | 3 |
| ||
| Luke Cage | 2016–2018 | 2 | ABC Studios | ||
| Agents of S.H.I.E.L.D.: Slingshot | 2016 | 1 | ABC.com | Mini episodes (3–6 minutes); part of the fourAgents of S.H.I.E.L.D. web series | |
| Legion | 2017–2019 | 3 |
| FX | Part of theX-Men franchise, not the Marvel Cinematic Universe[85][74] |
| Iron Fist | 2017–2018 | 2 |
| Netflix | |
| The Defenders | 2017 | 1 | Miniseries | ||
| Inhumans | 2017 | 1 |
| ABC | Versions ofthe first two episodes were screened inIMAX theaters[59] |
| The Gifted | 2017–2019 | 2 |
| Fox | Part of theX-Men franchise, not the Marvel Cinematic Universe[6] |
| The Punisher | 2017–2019 | 2 |
| Netflix | |
| Runaways | 2017–2019 | 3 | Hulu | ||
| Cloak & Dagger | 2018–2019 | 2 |
| Freeform | |
| Helstrom[a] | 2020 | 1 |
| Hulu | Initially meant to share continuity with the Marvel Cinematic Universe but was clarified as a stand-alone series by showrunnerPaul Zbyszewski[86] |
| M.O.D.O.K.[a] | 2021 | 1 |
| Not part of the Marvel Cinematic Universe[87] | |
| Hit-Monkey[a] | 2021 | 2 |
| Not part of the Marvel Cinematic Universe;[87] production of the series moved to20th Television Animation following its first season[88] |
| Pilot | Year | Production partner | Network | Notes |
|---|---|---|---|---|
| Most Wanted | 2016 | ABC Studios | ABC | Intended to be part of theMarvel Cinematic Universe[39][40] but not ordered to series[52] |
| New Warriors | 2017 | ABC Signature Studios | — | Intended to be part of the Marvel Cinematic Universe and originally developed forFreeform[55][89] but never found a new network[90] |
The move effectively shutters the division as it will be absorbed by Marvel Studios — though the Marvel TV name may still continue.
| Key people | | ||||||
|---|---|---|---|---|---|---|---|
| Publications | |||||||
| Universe | |||||||
| Lines and imprints | |||||||
| Adaptations |
| ||||||
| Related |
| ||||||
| |||||||||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||||||||
_Dec_2024.jpg){kind=icon}
.svg)
