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Mark Pack, Baron Pack

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President of the Liberal Democrats
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The Lord Pack
Official portrait, 2025
President of the Liberal Democrats
In office
1 January 2020 – 1 January 2026
LeaderEd Davey & himself (acting)
Ed Davey
Preceded bySal Brinton
Succeeded byJosh Babarinde
Leader of the Liberal Democrats
Acting
1 January 2020 – 27 August 2020
Serving with Ed Davey
DeputyEd Davey
Preceded byEd Davey &Sal Brinton (acting)
Succeeded byEd Davey
Member of the House of Lords
Life peerage
29 January 2025
Personal details
BornMark Anthony Pack
(1970-07-27)27 July 1970 (age 55)
CitizenshipBritish
PartyLiberal Democrats
Alma materUniversity of York (BA,PhD)
Websitewww.markpack.org.uk

Mark Anthony Pack, Baron Pack (born 27 July 1970) is a British politician who served as thepresident of the Liberal Democrats from 1 January 2020 until 31 December 2025. After the party's leader,Jo Swinson, lost her seat in the2019 December election, Pack served as acting leader alongsideEd Davey from 1 January 2020 to 27 August 2020, when Davey was elected as leader.

Education

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Pack read History and Economics at theUniversity of York from 1988 to 1991. He then undertook a PhD in history, studying nineteenth-century elections, initially at theUniversity of Exeter, before transferring back to theUniversity of York to complete it, in 1994.[1]

Career

[edit]
Pack in 2012

Pack worked as an IT administrator, before working for the Liberal Democrats from 2000 to 2009. He then worked in communications consultancy for MHP Communications, and then Teneo (at the time under the Blue Rubicon brand), from 2009 to 2019.[2][3]

Pack was on the editorial board for theJournal of Liberal History. He was a visiting lecturer atCity University.[4]

While working for the Liberal Democrats, Pack was Head of Innovations, running the party's 2001 and 2005 Internet general election campaigns.[5] He was the Campaign Manager for theHornsey & Wood Green constituency from 1998 to 2005.[6][7] Pack is a long-time Liberal Democrat blogger. He was co-editor of the blogLiberal Democrat Voice until 2013.[8] Since 2011, he has editedLiberal Democrat Newswire, his monthly email newsletter about the party.[9]

Pack stood to be the president of the Liberal Democrats in 2019, with his candidacy supported by MPsLayla Moran[10] andTom Brake, and MEPCatherine Bearder among others.[11] The only other candidate was MPChristine Jardine. Pack was elected by 14,381 (58.6%) to 10,164 votes (41.4%)[12] and began his term on 1 January 2020. AsJo Swinson, previously the leader of the party, had lost her seat in theDecember general election, the deputy leaderEd Davey and the party president acted as co-leaders until a new permanent leader could be elected. Pack thus assumed the acting co-leader role on starting his presidential term on 1 January 2020.[13] After being reelected as president once, he stood down from office at the end of 2025.

Pack ranked 5 out of 50 on the Top 50 Influential Lib Dems of 2020 list.[14]

Pack was announced to be appointed to theHouse of Lords as a Liberal Democratlife peer on 20 December 2024 as part of the2024 Political Peerages.[15] He was createdBaron Pack, of Crouch Hill in the London Borough of Islington on 29 January 2025.[16]

Pack writes frequently about political opinion polls, their uses and abuses, publishing a book on this subject in 2022. He maintains a database of national voting intention opinion polls, going back to 1943, which he believes to be the largest such dataset. This includes an increasing range of party leader and government ratings from other years, including back to the October 1938Gallup question asking about satisfaction withNeville Chamberlain.[17]

Bibliography

[edit]

Books

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  • 101 Ways To Win An Election, with Edward Maxfield (2012)[18][19][20]
  • Bad News: What the Headlines Don't Tell Us (2020)[21][22]
  • Polling Unpacked: The History, Uses and Abuses of Political Opinion Polls (2022)

Journal articles

[edit]
  • With Darren Lilleker and Nigel Jackson, "Political Parties and Web 2.0: The Liberal Democrat Perspective",Politics, Volume 30(2), 2010, p. 105-112.doi:10.1111/j.1467-9256.2010.01373.x
  • "Obama: The marketing lessons",Journal of Direct, Data and Marketing Practice, Volume 12(1), 2010, p. 2-9.doi:10.1057/dddmp.2010.17
  • "The Victory Lab: Full of secrets, but can they swing an election?",Journal of Direct, Data and Marketing Practice, Volume 14(4), 2013, p. 3490353.doi:10.1057/dddmp.2013.17

References

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  1. ^Pack, Mark (1995).Aspects of the English electoral system, 1800-50, with special reference to Yorkshire (phd thesis). University of York.
  2. ^Owens, John."MHP appoints Eamonn Carey to head up digital as Mark Pack heads to Blue Rubicon".www.prweek.com. Retrieved21 June 2021.
  3. ^Harrington, John."Goodbye, Blue Rubicon: Teneo removes all sub-branding across global business".www.prweek.com. Retrieved21 June 2021.
  4. ^"Dr Mark Pack | HuffPost".www.huffingtonpost.co.uk. Retrieved21 June 2021.
  5. ^"Writers".www.newstatesman.com. Retrieved4 January 2020.
  6. ^"Dr. Mark Pack: biography".Mark Pack. Retrieved4 January 2020.
  7. ^"Top 50 most influential Lib Dems 2017". Archived fromthe original on 16 September 2017.
  8. ^"You jeopardise future of the party, Lib Dems tell Nick Clegg; Grassroot activists vent their anger over threat to civil liberties posed by 'Big Brother' proposals", by Andrew Grice, The Independent, 7 April 2012. p. 6
  9. ^"Mark Pack".The Guardian.
  10. ^""He would be absolutely brilliant" - why Layla Moran is backing Mark Pack". 22 October 2019 – via www.markpack.org.uk.
  11. ^"What do Tom Brake and Catherine Bearder have in common?".Mark Pack. 31 October 2019.
  12. ^"Thank you!".Mark Pack. 14 December 2019.
  13. ^"Evening Call: What's on the news agenda for 2020?".www.newstatesman.com. 2 January 2020. Retrieved4 January 2020.
  14. ^"2020". 18 November 2020.
  15. ^"New Liberal Democrat members of the House of Lords".www.libdems.org.uk. Retrieved20 December 2024.
  16. ^"No. 64648".The London Gazette. 4 February 2025. p. 1910.
  17. ^"Pollbase". Retrieved18 December 2025.
  18. ^"Book Review: 101 Ways to Win an Election by Mark Pack and Edward Maxfield". 2 November 2012.
  19. ^"101 Ways to Win An Election".www.bitebackpublishing.com.
  20. ^"Review: 101 Ways To Win An Election".Politics.co.uk. 23 July 2012. Retrieved31 March 2021.
  21. ^"Bad News : What the Headlines Don't Tell Us".Mark Pack. 23 December 2019.
  22. ^Withers, Matt (28 March 2020)."Pack leader: The lowdown on the Liberal Democrats' low-key boss".The New European. Retrieved31 March 2021.

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2020–2026
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