Footnotes / references Financials as of 31 March 2025[update].[3][4]
Marico Limited is an Indianmultinational consumer goods company,[5] headquartered inMumbai. Marico is present in over 25 countries across Asia and Africa. It owns brands in categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care.[6][7]
Marico Limited was established on 13 October 1988 under the name of Marico Foods Limited. Later, in 1989 the name of the company was changed from Marico Foods Limited to Marico Industries Limited.[9] The first international office for Marico was set up in Dubai in 1992. Marico was listed on the Indian stock exchange in 1996.[10]
1991 – Marico launched Hair & Care, a non-sticky hair oil. Sweekarsunflower oil went national.
1992 – Marico established its first overseas office inDubai.
1994 – Revive cold water starch is marketed.
1996 – Marico is listed on the Indian stock exchanges.
1999 – The company expanded with its first overseas manufacturing facility inBangladesh. Marico acquired Mediker in the same year.
2003 – Marico Innovation Foundation, responsible for executing the Corporate Social Responsibility of Marico was formed. In the same year Marico set up copra collection centres to procure directly from farmers.
2006 – Nihar entered the Marico fold.
2006-7 – Marico acquired Fiancée and Hair Code inEgypt and Caivil, Black Chic and Hercules inSouth Africa.
2009 – Marico made a public offering of equity inBangladesh.
2010 – Marico launched Saffola breakfast, Masala Oats in India.
2011 – Parachute Advanced entered the skin-care category with the launch of Parachute Advanced Body Lotion (PABL). It launched Parachute Gold hair cream in theMiddle East market and acquired a male grooming, skin care and food portfolio inVietnam the same year.
2012 – It launched its male grooming brand, SetWet.[11]
2017– Marico acquiredSouth African hair styling business Isoplus;[12] launched Saffola Active[11] Slimming Nutri-shake. It acquired a 45% stake in Zed Lifestyle (Beardo)[13]
2018 – Marico invested in Revolutionary Fitness (Revofit);[14] launched a new brand called True Roots[15] and launched its first digital brand Studio X;[16] launched Saffola Fittify.[17]
2019 – Marico announced association with Kaya to create a skincare sub-brand, Kaya Youth.[18]
The organisation holds a number of brands such asParachute, Parachute Advanced, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive. In the international market, Marico is represented by brands like Parachute, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men and Thuan Phat.
Male grooming – Set Wet, Beardo, Parachute Advansed Men Aftershower Hair Cream[6]
Hair Care – Parachute, Parachute Advansed, Nihar Naturals, Nihar Naturals Uttam, Hair & Care Fruit Oils, Mediker, Livon
Parachute is the flagship brand of Marico which consists of edible grade coconut oil. Marico manufactures and markets its coconut based hair oils under its brand – Parachute "Advanced".[19]
Saffola is a brand of blended refinededible oil. It is marketed under the names of New Saffola, Tasty and Active. The main type of oils which are blended includerice bran oil, Kardi oil orsafflower oil,corn oil andsoya oil.
Parachute "Advanced" hair oils contain around 50% (v/v) to 80% (v/v)mineral oil, along withcoconut oil. Advanced Aloe Vera Enriched Coconut Hair Oil contains: Coconut oil (50% v/v), Mineral l (49.6% v/v),BHT, Aloe Vera extract & Perfume.
Mineral oil is known to cause skin cancer.[20]Even though highly refined oils (classified as Group 3) are not suspected to becarcinogenic, available information is not sufficient to classify them as harmless.[21]
NRI in theMiddle East had been smuggling Parachute oil with them for their daily use when export of the oil was restricted prior to the 1991economic liberalisation. Marico decided to try to sell products in that market after liberalisation, but found out that the Arab customers did not like the scent of coconut, wanted a less sticky hair product, and needed a product to counteract the high level of chlorination in their water. When Marico reformulated its product, its market share in theMiddle East grew from 2% in 2002 to more than 20% by 2008.[23]