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Marico

From Wikipedia, the free encyclopedia
Indian consumer goods company
This article is about the Indian company. For the Spanish expression, seeSpanish profanity § Maricón.
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Marico
Company typePublic
IndustryConsumer goods
Founded2 April 1990; 35 years ago (1990-04-02)
FounderHarsh Mariwala
HeadquartersSantacruz, Mumbai,Maharashtra, India
Area served
Worldwide
Key people
Harsh Mariwala
(Chairman)[1]
Saugata Gupta
(MD & CEO)[2]
Products
RevenueIncrease10,831 crore (US$1.3 billion) (2025)
Increase2,139 crore (US$250 million) (2025)
Increase1,629 crore (US$190 million) (2025)
Total assetsIncrease8,338 crore (US$990 million) (2025)
Total equityIncrease4,266 crore (US$500 million) (2025)
Number of employees
1,631 (2020)
SubsidiariesKaya Limited
Saffola
Set Wet
Websitewww.marico.com
Footnotes / references
Financials as of 31 March 2025[update].[3][4]

Marico Limited is an Indianmultinational consumer goods company,[5] headquartered inMumbai. Marico is present in over 25 countries across Asia and Africa. It owns brands in categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care.[6][7]

Marico has 8 factories in India located atPuducherry,Perundurai,Kanjikode,Jalgaon,Paldhi,Dehradun,Baddi andPaonta Sahib. FounderHarsh Mariwala is the chairman, while Saugata Gupta has been the MD and CEO since March 2014.[8][6]

History

[edit]

Marico Limited was established on 13 October 1988 under the name of Marico Foods Limited. Later, in 1989 the name of the company was changed from Marico Foods Limited to Marico Industries Limited.[9] The first international office for Marico was set up in Dubai in 1992. Marico was listed on the Indian stock exchange in 1996.[10]

Timeline
  • 1974 –Harsh Mariwala set up a branded national distribution network forParachute.
  • 1990 – Marico was established in India.
  • 1991 – Marico launched Hair & Care, a non-sticky hair oil. Sweekarsunflower oil went national.
  • 1992 – Marico established its first overseas office inDubai.
  • 1994 – Revive cold water starch is marketed.
  • 1996 – Marico is listed on the Indian stock exchanges.
  • 1999 – The company expanded with its first overseas manufacturing facility inBangladesh. Marico acquired Mediker in the same year.
  • 2003 – Marico Innovation Foundation, responsible for executing the Corporate Social Responsibility of Marico was formed. In the same year Marico set up copra collection centres to procure directly from farmers.
  • 2006 – Nihar entered the Marico fold.
  • 2006-7 – Marico acquired Fiancée and Hair Code inEgypt and Caivil, Black Chic and Hercules inSouth Africa.
  • 2009 – Marico made a public offering of equity inBangladesh.
  • 2010 – Marico launched Saffola breakfast, Masala Oats in India.
  • 2011 – Parachute Advanced entered the skin-care category with the launch of Parachute Advanced Body Lotion (PABL). It launched Parachute Gold hair cream in theMiddle East market and acquired a male grooming, skin care and food portfolio inVietnam the same year.
  • 2012 – It launched its male grooming brand, SetWet.[11]
  • 2017– Marico acquiredSouth African hair styling business Isoplus;[12] launched Saffola Active[11] Slimming Nutri-shake. It acquired a 45% stake in Zed Lifestyle (Beardo)[13]
  • 2018 – Marico invested in Revolutionary Fitness (Revofit);[14] launched a new brand called True Roots[15] and launched its first digital brand Studio X;[16] launched Saffola Fittify.[17]
  • 2019 – Marico announced association with Kaya to create a skincare sub-brand, Kaya Youth.[18]

Brands

[edit]

The organisation holds a number of brands such asParachute, Parachute Advanced, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive. In the international market, Marico is represented by brands like Parachute, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men and Thuan Phat.

  • Male grooming – Set Wet, Beardo, Parachute Advansed Men Aftershower Hair Cream[6]
  • Hair Care – Parachute, Parachute Advansed, Nihar Naturals, Nihar Naturals Uttam, Hair & Care Fruit Oils, Mediker, Livon
  • Edible Oils – Saffola Oil, Parachute Coconut Oil
  • Skin Care – Parachute Advansed Body Lotion
  • Fabric Care – Revive
  • Healthy Foods – Saffola Masala Oats & Saffola Fittify

Parachute

[edit]
Main article:Parachute (brand)

Parachute is the flagship brand of Marico which consists of edible grade coconut oil. Marico manufactures and markets its coconut based hair oils under its brand – Parachute "Advanced".[19]

Others

[edit]

Saffola is a brand of blended refinededible oil. It is marketed under the names of New Saffola, Tasty and Active. The main type of oils which are blended includerice bran oil, Kardi oil orsafflower oil,corn oil andsoya oil.

Marico has a significant presence inBangladesh,South East Asia,Middle East,Egypt andSouth Africa. InBangladesh, Marico operates through Marico Bangladesh Limited, a wholly owned subsidiary. Its manufacturing facility is located at Shirirchala, inDhaka Division.

Mineral oil in hair oil

[edit]

Parachute "Advanced" hair oils contain around 50% (v/v) to 80% (v/v)mineral oil, along withcoconut oil. Advanced Aloe Vera Enriched Coconut Hair Oil contains: Coconut oil (50% v/v), Mineral l (49.6% v/v),BHT, Aloe Vera extract & Perfume.

Mineral oil is known to cause skin cancer.[20]Even though highly refined oils (classified as Group 3) are not suspected to becarcinogenic, available information is not sufficient to classify them as harmless.[21]

Shareholding Pattern

[edit]
Shareholding pattern[22]
Shareholders (as on 30 June 2024)Shareholding
Promoter and promoter group59.28%
Total Institutions35.71%
Total Non Institutions5.01%
Total100.0%

Marketing

[edit]

NRI in theMiddle East had been smuggling Parachute oil with them for their daily use when export of the oil was restricted prior to the 1991economic liberalisation. Marico decided to try to sell products in that market after liberalisation, but found out that the Arab customers did not like the scent of coconut, wanted a less sticky hair product, and needed a product to counteract the high level of chlorination in their water. When Marico reformulated its product, its market share in theMiddle East grew from 2% in 2002 to more than 20% by 2008.[23]

References

[edit]
  1. ^"Harsh Mariwala, Marico".Outlook India. Retrieved17 May 2018.
  2. ^Bhushan, Ratna; Malviya, Sagar (25 March 2014)."Harsh Mariwala steps down as Marico managing director".The Economic Times. Retrieved28 August 2016.
  3. ^"Q4 FY25 Results"(PDF). Marico Limited. Retrieved28 May 2025.
  4. ^"Financial Results For The Quarter And Financial Year Ended March 31, 2025"(PDF). Marico Limited. Retrieved28 May 2025.
  5. ^"5 big data analytics stories from India".Express Computer.The Indian Express. September 2014. p. 12.
  6. ^abc"Annual Report"(PDF).marico.com. 2020.
  7. ^Jha, Sneha (28 August 2017)."How Marico's digital crusader Mukesh Kripalani is fueling growth with digital innovation".The Economic Times.
  8. ^Agarwal, Sapna (25 March 2014)."Marico CEO Saugata Gupta takes over MD role".Livemint.
  9. ^"Marico Ltd".Business Standard India. Retrieved7 June 2021.
  10. ^"Marico Limited".marico.com. Retrieved7 June 2021.
  11. ^abMalviya, Sagar (20 November 2017)."Marico enters soup segment, plans healthy snacks too".The Economic Times.
  12. ^Chatterjee, Purvita (11 January 2018)."Marico acquires South African hairstyling brand Isoplus for Rs 36 cr".Business Line.
  13. ^Datta, Aveek; Srivastava, Samar (18 March 2017)."Marico and Beardo to style beards together".Forbes India.
  14. ^"Marico to invest in health startup".The Times of India. 18 April 2018.
  15. ^"Marico newest brand 'True Roots' delays hair greying from the roots". Adgully. 25 September 2018.
  16. ^"Marcio plans online-only brands".The Economic Times. 13 December 2017.
  17. ^Malviya, Sagar (24 December 2018)."No fear of failure: Marico again sights health & wellness".The Economic Times.
  18. ^Malviya, Sagar (8 February 2019)."Marico to launch Kaya Youth".The Economic Times.
  19. ^Kumar, Abhineet (28 May 2013)."The game changes for Marico".Business Standard India. Retrieved17 March 2021.
  20. ^"Cancer from mineral oil".British Medical Journal.4 (5681):443–4. 1969.doi:10.1136/bmj.4.5681.443.PMC 1630563.PMID 5354827.
  21. ^International Agency for Research on Cancer (17 June 2011)."Agents Classified by the IARC Monographs, Volumes 1–102"(PDF). Lyon, France:International Agency for Research on Cancer. pp. 3, 19. Archived fromthe original(PDF) on 25 October 2011. Retrieved11 November 2011.
  22. ^"Marico Ltd. Shareholding Pattern".www.screener.in.
  23. ^Kumar, Nirmalya (2009).India's Global Powerhouses.Harvard Business Press. pp. 136–8.ISBN 978-1-4221-4762-7.
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