| Status | Defunct (1899) |
|---|---|
| Founded | 1833 |
| Founder | Marcus Ward |
| Defunct | 1899 |
| Successor | McCaw, Stevenson, & Orr, Ltd. |
| Country of origin | United Kingdom |
| Headquarters location | Belfast,London |
| Distribution | Worldwide |
| Publication types | Books, calendars, greeting cards |
| Nonfiction topics | Children's literature |
Marcus Ward and Co. was an Irish publishing company known for its illustrated books for children and adults, as well as its decorative greeting cards.
It had its beginnings in 1802, with a partnership between John Ward, James Blow and Robert Greenfield. By the 1820s they ownedpaper mills inBelfast,Comber andColeraine. which operated under the company name of John Ward and Sons. In the early 1830s Marcus Ward (son of John Ward) took over the running of the Belfast paper mill. Then in 1833 Marcus formed a new company, Marcus Ward & Sons, based in Belfast, having a new direction, in stationery and general publishing. Marcus Ward and Sons soon became very successful in the area of colour lithography, winning a medal atthe Great Exhibition of 1851. By the time Marcus died in 1847 his three sons, Francis, William and John, had successfully taken over the running of the business. (In later life John was a Fellow of theSociety of Antiquaries (FSA), committee member of theEgypt Exploration Society and author of several titles onMiddle Eastern archaeology, sometimes illustrated by his own watercolours.)
In the 1860s Marcus Ward & Co began mass-producing calendars andgreeting cards. Initially they printed cards for other publishers such asCharles Goodall & Son and Charles Bennett. By the late 1860s they began printing greeting cards under their own name. This venture turned out to be very successful, the company engagingThomas Crane asartistic director and talented artists such asKate Greenaway andWalter Crane as illustrators. In the early years of card production they marked the reverse with their trademark. In later years the company name was printed on the front side of their greeting cards.
Marcus Ward & Co published a number of book series including The New Plutarch (series editors:Walter Besant and William Jackson Brodribb)[1] and The Illustrated Waverley Novels.