Amphitheater in July 2024 | |
![]() Interactive map of American Family Insurance Amphitheater | |
| Former names | Marcus Amphitheater(1987-2017) |
|---|---|
| Address | 200 North Harbor Drive Milwaukee,Wisconsin |
| Location | Henry Maier Festival Park |
| Type | Amphitheater |
| Capacity | 23,000 |
| Construction | |
| Opened | 1987 |
| Renovated | 2018-19 |
| Website | |
| amfamamp | |
TheAmerican Family Insurance Amphitheater (formerly known as theMarcus Amphitheater) is anamphitheater on the south end of theHenry Maier Festival Park inMilwaukee,Wisconsin. The amphitheater serves as the venue for headlining acts performing atSummerfest. It also plays host to a variety of concerts and events during the spring, summer and fall.

The Marcus Amphitheater was built after an extremely overcrowdedHuey Lewis and the News concert in 1984, which drew 30,000 fans to a space suited for 15,000.[1] The amphitheatre has a capacity of 23,000 (9,200 seats under pavilion, 7,000 reserved seats on lawn and 6,800 general admission seats). It was completed in 1987, with the principal contribution from theMarcus Corporation.
In September 2018, demolition began on the original Marcus Amphitheater which would be replaced with a new $50 million American Family Insurance Amphitheater.[2]
43°01′38″N87°53′51″W / 43.027162°N 87.897613°W /43.027162; -87.897613
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