Maine Public Broadcasting Network

Branding	Maine Public
Country	United States
First air date	November 13, 1961; 63 years ago (1961-11-13) (WCBB)
Broadcast area	statewideMaine
Owner	Maine Public Broadcasting Corporation
Launch date	September 23, 1963 (original MPBN) July 1, 1992 (current incarnation)
Digital channel	see§ Television stations
Affiliations	PBS,APT,NPR,BBC,CBC,PRX,APM
Formeraffiliations	NET (1961–1970)
Official website	www.mainepublic.org

TheMaine Public Broadcasting Network (abbreviatedMPBN and branded asMaine Public) is a network ofpublic television andradio stations located in theU.S. state ofMaine. It is operated by theMaine Public Broadcasting Corporation, which holds the licenses for all thePBS andNPR stations licensed in the state. MPBN has studios and offices inPortland,Lewiston andBangor.

MPBN's television network shows a block of standard PBS programming, as well as many documentaries including nature programs and other science programs. MPBN's radio network airs news and talk programming from NPR, locally produced news programming,jazz andclassical music.

MPBN's television and radio signals reach virtually all of the populated portions of Maine, and nearby parts ofNew Hampshire andMassachusetts as well as theCanadian provinces ofNew Brunswick andQuebec. MPBN Television is also carried oncable television in parts of Quebec and most of New Brunswick,Nova Scotia,Prince Edward Island, andNewfoundland and Labrador, particularly viaBell AliantFibe TV.^[1]

What is now Maine Public dates from the 1992 merger ofWCBB, the PBS member station for most of southern Maine, with the original MPBN radio and television stations operated by theUniversity of Maine System.^[2][3]

On November 13, 1961, WCBBsigned on the air, based inLewiston, as the firsteducational television station in Maine and the third inNew England, afterWGBH-TV inBoston andWENH-TV inDurham, New Hampshire.Licensed toAugusta, it was a joint venture ofColby College,Bates College, andBowdoin College.^[4] Two years later, WMEB-TV began broadcasting from the University of Maine campus inOrono, nearBangor.^[5] Over the next decade, UMaine signed on three other stations across the state, as well as several translators. These stations formed the original MPBN network. One of them was WMEG-TV inBiddeford, near Portland (now WMEA-TV). However, it was practically unviewable over the air in Portland itself and mainly served communities fromSouth Portland toYork. The coverage area was improved when the station moved itsdigital channel on March 11, 2020.^[6]

The University of Maine System brought public radio to the state in 1970, when WMEH signed on from Bangor. Five other stations signed on over the next decade.

The two groups merged on July 1, 1992, to form the community-licensed Maine Public Broadcasting Corporation. MPBN's Bangor stations, WMEB-TV and WMEH (FM), became the flagship stations. The television stations adopted the on-air name "Maine Public Television", but dropped this in favor of "Maine PBS" in 1998. The radio stations became known as "Maine Public Radio". In 2005, both radio and television reverted to the "MPBN" moniker. On September 20, 2016, MPBN rebranded as "Maine Public".^[7]

Following the merger, WMEA-TV became the flagship station for a secondary PBS service, Maine Public Television Plus;^[8] unlike the main network, this service expanded its over-the-air reach through the use of low-power repeaters—W39BQ in Lewiston, which signed on January 1, 1994,^[9] and W30BF in Bangor, which launched on April 16, 1994.^[10] Cuts in federal funding led to the closing of MPT Plus on June 30, 1996;^[11] WMEA and W30BF then reverted to carrying the primary Maine Public Television service^[12] (though the latter station was sold in 1999^[13] and becamePositiv affiliateWCKD-LP), while W39BQ eventually ceased operations.

MPBN's radio service carries a mixed format of news and information from NPR,PRX (including programs fromPRI before it merged with PRX), and other sources. Local programming includesMaine Calling, an interactive radio program hosted primarily by Jennifer Rooks and produced by Jonathan Smith. Various guests, often from Maine, are invited to participate in the discussion and audience members are encouraged to participate through calling in or through other forms of media.

In May 2016, the Maine Public Classical service was launched on theHD2 channels of the primary stations, as well as several new transmitters. The main network was eliminating classical music programming, with a three-hour weekday block between 9 a.m. and noon switching to news and talk shows. But the new network was aimed at giving listeners who enjoyed classical music a channel devoted to it, along with some jazz and other musical genres not usually heard on commercial radio stations.^[14]

MPBN's television service carries the basic PBS program schedule, along with a handful of local programs, such asThe Maine Experience (a feature magazine series),Maine Watch (a weekly public-affairs program), and live coverage of the annual Maine state high school basketball championship games.

In 2000, the liveMetropolitan Opera radio broadcasts on Saturday afternoons, which had been a mainstay of classical music broadcasting for more than twenty years, was discontinued. Despite Maine Public Broadcasting's claims that the opera was being dropped due to lack of popularity among listeners, a citizens' protest forced the state network to reinstate the Saturday afternoon opera a few months later.^[15][16]

In the course of 24 months in 2000 and 2001, in what appeared to be a plan to significantly reduce local music programming, longtime classical music hosts Victor Hathaway, Virgil Bissett, Helen York andDave Bunker left the station. Bissett retired, Bunker moved to southern Maine after his wife gained employment there. Despite Bunker's willingness to continue his popular morning music show from the Portland studios of MPBN, he was let go and Leitha Christie hired in his place. York resigned in protest.^[17]

In May 2005, Maine Public Broadcasting joined a few other PBS stations in showing the controversial "Sugartime!" episode ofPostcards from Buster. The program (a spinoff ofArthur) is about a cartoon rabbit named Buster Baxter, who travels the country with his father and interacts with children from different cultures and in different family structures. PBS headquarters had pulled the episode from its national broadcast schedule after receiving a critical letter from newly installedEducation SecretaryMargaret Spellings, who was upset that Buster was visiting aVermont family headed by two women.^{[18][19][20][21][22][23][24][25]}WGBH, the Boston-based PBS affiliate and original producer of the program, subsequently made the episode available to stations that still wished to air it on an individual basis.^[26]

Maine humoristRobert Skoglund was host of a weekly jazz and humor program calledThe Humble Farmer on MPBN starting in 1978.^[27] The show was canceled in 2007 after a series of disagreements over whether some of Skoglund's comments were in violation of the station's policy of neutrality on political issues.^[28] In 2003, in what came to be known as the War Rant, Skoglund spoke about a "weasely-faced war monger from way down south who didn't even get most of the popular vote", identifying the person as the author ofMein Kampf.^[27][29][30] In 2006, he read passages fromEncyclopædia Britannica aboutFascism underMussolini.^[27][31] MPBN management regarded these to be veiled comparisons to then-PresidentGeorge W. Bush and admonished Skoglund to refrain from political commentary.^[27] On November 3, 2006, Skoglund submitted a prerecorded program in which he read a letter from aMaryland listener who described the effects of tax cuts in that state.^[27][32] MPBN regarded this as advocating a position on Maine's upcoming Taxpayer Bill of Rights referendum question and chose to not air the program.^[29] MPBNVP for Programming, Charles Beck, then sent Skoglund a letter outlining guidelines and warning him that further comments perceived as political would lead to the show's cancellation.^[27][33] Arguing that the strict guidelines were setting him up to fail,^[27] Skoglund discontinued all commentaries, speaking only to identify songs and musicians.^[27][28][29] In 2007, MPBN required on-air staff to sign a revised policy agreement on political neutrality. Skoglund refused to sign and his program was cut June 13, 2007.^[28]

In December 2008, due to the economic crisis and a lack of state funding, MPBN announced plans on temporarily closing down WMED-TV and -FM in Calais, and WMEF FM in Fort Kent, for at least six months, beginning January 2009.^[34][35] In addition, MPBN's radio and television stations would leave the air for five hours each night, as an energy saving measure.^[36] However, many viewers and listeners complained to MPBN for their actions. Another concern is for MPBN's role as the state's primary carrier for theEmergency Alert System, which will be hampered during the times it is not on the air, as well as in areas where aerial service has been discontinued.^[36]

In part of the response from viewers and listeners in the affected regions, MPBN delayed their closures until February 28, 2009, at earliest.^[37] On February 12, 2009, MPBN officially rescinded plans to close down the transmitters, after responses from its viewers and listeners, as well as stakeholders, legislators, and then-GovernorJohn Baldacci.^[38]

In 2012, then-GovernorPaul LePage proposed eliminating all state funding for MPBN from the budget, referring to such aid as "corporate welfare".^[39] The Republican-controlled Legislature rejected this proposal and instead passed a budget directing MPBN funding be changed to a fee-for-service model instead of a general appropriation over the next five years.^[40]

MPBN operates five full-power television stations:

Notes:

• 1. WCBB used the call sign WPTT during its construction permit from 1956 to 1961.^[41]
• 2. WMEA-TV used the callsign WMEG-TV from its 1975 sign-on until 1984.
• 3. All main MPBN stations shut down their analog signals on January 11, 2009, over a month ahead of the original February 17 transition date,^[42] causing many of MPBN's viewers to lose the signal.^[43]

• W03AM-DHarrison (translates WCBB)
• W04BS-DBethel (translates WCBB)
• W05DD-DSt. Francis (translates WMEM-TV)
• WMEB-TV (DRT) 25Bangor (translates WMEB-TV)

The signals of MPBN's television stations aremultiplexed:

On October 27, 2010, MPBN added PBS World programming to its .3 subchannel and in late 2014 replaced its SD feed on its .2 subchannel withCreate. Both had been offered for several years onTime Warner Cable, which is available to a large number of subscribers throughout Maine. For the 2013 and 2014Maine Legislature sessions, Maine Capitol Connection was on the .4 subchannel, replacing thePBS Kids children's programming.

Out of the five full power signals operated by MPBN, WMEA-TV was the only one required to change channels as part of therepack. The only UHF full power signal changed from RF channel 45 to channel 36 on March 13, 2020.^[45] WCBB was licensed to change from Channel 10 to channel 20 effective August 15, 2023.

MPBN operates ten radio transmitters and four translators. Seven transmitters broadcast an FM signal and HD1 and HD2 channels. FM on those seven channels and HD1 is Maine Public Radio programming. HD2, WBQF, WBQE, WBQA and the four translators are dedicated to Maine Public Classical, which contains a large amount ofClassical 24 and other classical and music programming. In 2021, MPBN applied for multiple new NCE licenses and was eventually granted seven construction permits for these new stations. Four have been allocated to its classical programming while three have been allocated to Maine Public Radio.

Notes:

• Suzanne Nance, former music director at MPBN

• Official website

• 1961 establishments in Maine
• American radio networks
• Classical music radio stations in the United States
• NPR member networks
• PBS member networks
• Television stations in Maine
• University of Maine System

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